Am I over "Optimising My Site" or following "Best Practice"
-
Hi
We're developing our site an wanted to ask if we are "over optimising" or following best practice. Maybe you have some recommendations. I've provided 4 examples below. Eventually we'll use Moz on page grader but as a new start up, I'd appreciate your help. Thank you, Faye.
1. URL: http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/
PAGE TITLE: Cipressa | Engineered Brown Wood | The Wood Galleries
H1: Cipressa – Engineered Brown Wood
KEYWORD: Engineered Brown Wood
META: Buy Cipressa Brown Engineered Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.
IMAGE TAG: Brown Engineered Flooring
KEYWORD IN BODY CONTENT: YES (1)
2. URL: http://www.thewoodgalleries.co.uk/engineered-wood/beiges/mauro/
H1: Mauro | Beige Engineered Wood | The Wood Galleries
PAGE TITLE: Mauro – Beige Engineered Wood
KEYWORD: Beige Engineered Wood
META: Buy Mauro Beige Engineered Wood Flooring, available at The Wood Galleries, London. Designed to deliver Rich, Dark Undertones with Light hues of Muted Brown.
IMG TAG: Beige Wood Flooring
KEYWORD IN BODY CONTENT: YES (2)
**3. URL: http://www.thewoodgalleries.co.uk/engineered-wood/beiges/vela-oak/ **
H1: Vela – Beige Engineered Oak
PAGE TITLE: Vela | Beige Engineered Oak | The Wood Galleries
KEYWORD: Beige Engineered Oak
META: Buy Vela Beige Engineered Oak Wood, available at The Wood Galleries, London. Crafted from the most widely respected hardwoods in the world.
IMG TAG: Engineered Oak Flooring
KEYWORD IN BODY CONTENT: YES (1)
4. URL: http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/ciro-rustic/
H1: Ciro – Engineered Rustic Wood
PAGE TITLE: Ciro | Engineered Rustic Wood | The Wood Galleries
KEYWORD: Engineered Rustic Wood
META: Buy Ciro Engineered Rustic Wood, at The Wood Galleries, London. Its stylishly classic oak look exudes a sense of luxury that is simply undeniable.
IMG TAG: Dark Wood Flooring, The Wood Galleries
KEY WORD IN BODY CONTENT: YES (2)
-
Lubov,
I do feel you improved your titles here. Using the Engineered Brown Wood as the start of your title seems logical to me. The Cipressa in the old title, what does that refer to? A particular type of wood or product name you use?
Using London in the Title might tell your users where you are but they don't tell them who you are. Danny Dover's book suggest you use | Companyname/sitename at the end of the title. I implemented this for several websites and the results seem to work great. However, when you do that and implement it throughout your site you don't mention London. But you do refer to it in the footer. Why not implement your entire contact details in the footer of the page? Then you can leave london out of your title tag and you have it in your page footer. That is what I would do.
Hope this helps you some.
regards
Jarno
-
Hi Matt
After taking your feedback into into account and researching further, removing the "product" name and "company name" plus replacing with keywords that users would search for would probably work better for us?
From this: Cipressa | Engineered Brown Wood | The Wood Galleries
To this: Engineered Brown Wood | Luxury Oak Flooring | London
**Now we have the main keywords at the start of the title tag, followed by keywords associated with the product, plus where we are. **
Will the use of "London" within our title tag (although not a keyword) help us to become more searchable for users in London?
-
Hi Matt
I've implemented the following changes to one product (example old, new below). I'd really appreciate you feedback Matt in relation to how your preferred method would be?
What I did...
1 – Changed /engineered-wood/ to /engineered/ and change /cipressa/ to /cipressa-oak/
2. Changed the keyword from Engineered Brown Wood to Oak
3. This means also changing H1 & Page Title and Meta Description
Old
URL: http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/
PAGE TITLE: Cipressa | Engineered Brown Wood | The Wood Galleries
H1: Cipressa – Engineered Brown Wood
KEYWORD: Engineered Brown Wood
META: Buy Cipressa Brown Engineered Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.
IMAGE TAG: Brown Engineered Flooring
KEYWORD IN BODY CONTENT: YES (1)
New
URL: http://www.thewoodgalleries.co.uk/engineered/browns/cipressa-oak/
PAGE TITLE: Cipressa | Engineered Brown Oak | The Wood Galleries
H1: Cipressa – Engineered Brown Oak
KEYWORD: Engineered Brown Oak
META: Buy Cipressa Brown Engineered Oak, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.
IMAGE TAG: Brown Engineered Flooring
KEYWORD IN BODY CONTENT: YES (1)
-
It seems a bit "wood" heavy but that's just a gut feel. I think your titles could all be written better to incorporate the type of wood & the main phrase together or put the main phrase first and put the type of wood into the "wood galleries" part - either way they could be rewritten to be better for both Google & the users.
The H1s, & "keyword in content" seem pretty straightforward & correct. The fact that wood is in the URLs twice would also give me a bit of concern - but just keep it as natural as you can and you should be fine. This doesn't jump out as an example of "really over-optimised."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I get more video reviews on a new site?
Hi, I'm working on a site that has video reviews of various places. It's general information/experience that most people possess and production-wise they are selfies. These videos are then transcribed and, voila... searchable content. My problem is this... how do I get large numbers of people to go to the trouble to make a 2 minute selfie? I thought about HARO, since one could work in a plug for something, but they have a site traffic threshold that this new site isn't at. Any and all ideas on how to efficiently generate this content for a new site with very little traffic would be appreciated. Thanks!
White Hat / Black Hat SEO | | 945010 -
How cloudflare might affect "rank juice" on numerous domains due to limited IP range?
We have implemented quite a few large websites onto cloudflare and have been very happy with our results. Since this has been successful so far, we have been considering putting some other companies on CL as well, but have some concerns due to the structure of their business and related websites. The companies run multiple networks of technology, review, news, and informational websites. All have good content (Almost all unique to each website) and rankings currently, but if implemented to cloudflare, would be sharing DNS and most likely IP's with eachother. Raising a concern of google reducing their link juice because it would be detected as if it was coming from the same server, such as people used to do for their blog farms. For example, they might be tasked to write an article on XYZ company's new product. A unique article would be generated for 5-10 websites, all with unique, informative, valid and relevant content to each domain; Including links, be it direct or contextual, to the XYZ product or website URL. To clarify, so there is no confusion...each article is relevant to its website... technology website- artciel about the engineering of xyz product
White Hat / Black Hat SEO | | MNoisy
business website - How xyz product is affecting the market or stock price
howto website - How the xyz product is properly used Currently all sites are on different IP's and servers due to their size, but if routed through cloudflare, will Google simply detect this as duplicate linking efforts or some type of "black hat" effort since its coming from cloudflare? If yes, is there a way to prevent this while still using CL?
If no, why and how is this different than someone doing this to trick google? Thank you in advance! I look forward to some informative answers.0 -
A site is using their competitors names in their Meta Keywords and Descriptions
I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet. How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?
White Hat / Black Hat SEO | | PeterConnor0 -
Site architecture change - +30,000 404's in GWT
So recently we decided to change the URL structure of our online e-commerce catalogue - to make it easier to maintain in the future. But since the change, we have (partially expected) +30K 404's in GWT - when we did the change, I was doing 301 redirects from our Apache server logs but it's just escalated. Should I be concerned of "plugging" these 404's, by either removing them via URL removal tool or carry on doing 301 redirections? It's quite labour intensive - no incoming links to most of these URL's, so is there any point? Thanks, Ben
White Hat / Black Hat SEO | | bjs20100 -
No-Follow Comments from 2010
An old SEO consultant left a lot of comments with exact anchor text links on non relevant blogs back in 2010. At this point most of them are no-follow, but I'm obviously still concerned they are damaging. Is the no-follow enough? Or should I still work to remove them? Is the time worth the effort? Thanks,
White Hat / Black Hat SEO | | CleanEdisonInc0 -
You're a SEO manager for a new company working on a new site. Where to?
So, you've recently begun as a SEO manager for a new company who's just launched a lovely, gleaming corporate site to boot. The onsite stuff is taken care of and your attention turns to link building. Now you've been in the game for a few years. You've seen things change in that time. Directories are out. Link networks are done. You're not going to embark on reciprocal linking either because it's bad and looks horribly tacky. Black Hat, White Hat - you know the score. You're lucky that the company produces a page or two of news a day - it's original, informative, is great for keeping your clients informed and you punt this on Twitter and FB. A bit of link bait, eh? But there's a rub: your competitors, with their bigger budgets, and industry clout, have been around for a some time longer than your company has been. They've snapped up all the good (industry-related) sites to get links from. You've approached all potential targets with the offer of good, relevant content and affiliate partnerships but they aren't having any of it. You're simply out-sized by the big boys next door - you can't compete. They're rich kids. There just seems nowhere to get links from. Do you just go the route of press releases and articles? Do you use paid blogging services? Grovel at doorsteps. The industry you're in is incredibly commercial - no meek altruist is going to take pity and give you a couple backlinks out of kindness. What do you do? What indeed...?
White Hat / Black Hat SEO | | Martin_S0 -
Getting sites unbanned in bulk
Prior to the Panda update we had 1 main site, and 300 or so satellite sites. The satellite sites all had an identical template with identical content. The satellite sites all got flagged, and the main site persevered. We'd like to TRY to get all of these sites unbanned in bulk. My question is...how 'DIFFERENT' should these sites be? I know that a real google employee will be looking. All of these sites will be in the same industry...so how 'different' can the content really be? I am going to try to do this in sets of 10 and purchase a different template for EACH city/satellite site, as well as having varying categories, but realistically how doomed/successful do you think this endeavor will be? Any advice? realistic timeline?
White Hat / Black Hat SEO | | ilyaelbert0 -
Are there any "legitimate" paid links in Google's eyes?
The news about paid link campaigns is so frequent, that I have to ask the question....does Google allow any paid links? Aside from SEO, paid links can have visibility value. Much like an exit sign on the highway, the paid link says "Get off here"
White Hat / Black Hat SEO | | bcmull0