Overuse of Keyword in Blog Articles
-
I have a business that I just recently started working with and he has written a ton of blog articles (some of which are really good) and decided it would be a good idea to insert the keyword he
s targeting into the content or title of many of his blogs. Lets just say for example that the keyword isplumbers chicago. So I searched on Google and the words "plumbers chicago" (in that exact order) are on 199 pages on his site, not including filtered content.He is on page 2-3 for that keyword and I'm wondering what people's advice would be for a site that has so much content referencing the same exact keyword. It is a keyword that is service + location too so it actually doesn't even make sense when you read it in half the sentences it's in.
I think one of the main issues of why it's on so many pages is he has a tag for it in Wordpress and tons of the blog articles have that particular tag.
-
Hi ImprezzioMarketing,
I suggest adding localization to the URL structure of the blog and removing the keyword stuffing from the titles and such. For example: www.domain.com/chicago-plumbers/title-of-the-blog-post
With the above structure, every post listed in the local are would include localization in the URL and not require him to stuff the keywords into the other areas. You'd still want to try and localize the content as much as possible. E.g. talk about specific jobs successfully executed in the Chicago area.
Also, try and consider the human readability of the keywords. Would you search for "plumbers chicago?" I bet more people search for "chicago plumbers" instead.
Google adjusted to understand 'tags' in blogs and discount those links. I do not put much weight into tags, they are more used for UI/UX and allow for visitors to quickly find content related to the current content they are viewing / search the site easily. As with most SEO strategies, make sure to diversify as appropriate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Do Local Keyword Research
I am familiar with how to do regular keyword research, finding opportunity based on competition, search volume, etc. For local search, do I go to all the trouble of finding hidden gems or just pick higher volume terms that have local intent. For instance: A search for "physical therapy" is a high volume term that Google thinks has local intent. If i pick a low volume national term, that has 11-50 avg searches per month, I have lower chances...and even less chance that someone is searching locally. What say ye? Nails
Local Website Optimization | | matt.nails0 -
Local Search Location Keyword Use
Hello. Whats the best way to approach the use of location phrases within the page content itself? Say your based in a large city but also work in smaller surrounding areas, would you target the main location i.e. "London" on the home page and the main product/service pages directly. Or would you leave this all to deeper pages where you can more easily add value? I can imagine that the inclusion of the location i.e. "London" might compromise the quality of the writing. And put off the users from other locations. For example on the Home Page if your targeting:
Local Website Optimization | | GrouchyKids
Keyword: Widgets
Location: London Widgets in London and Beyond For the best Widgets in London come to... And for a key product or service page if your targeting:
Keyword: Car Widgets
Location: London Car Widgets London and Beyond For the best Car Widgets in London come to... On deeper pages its going to be easier to make this work, but how would you approach it on the main pages and homepage? Hope that all makes sense?0 -
Is Having Broken Outbound Links on old blogs posts an issue?
Please note that these old posts hardly get any traffic. Ive heard both sides on this. thanks, Chris
Local Website Optimization | | Sundance_Kidd0 -
Our rankings are all over the place but mostly keywords are dropping
our rankings are all over the place but mostly keywords are dropping from 2-20 to 35 and over 51. it has been happening over the past 3 weeks but don't know what to look for. any advise is appreciated. stevesautorepairva.com . our other automotive website hometownetire.com seems to be doing better but do not know why. they are 2 separate businesses. Thank you very much in advance for any help. AqDQnRx
Local Website Optimization | | ifixcars0 -
RE: Keep Losing Keyword Ranking Position for Targeted Keyword Terms Can't Figure It Out, Please Help!!!
Hey Mozzers, I am pulling my hair out trying to figure out why one of my clients keeps losing their SERP for their targeted keyword terms. We're actively pursuing local citations, making sure their NAP is consistent across the board and refining on-page content to make sure that we're maximizing opportunities. The only thing I've found is a 4xx error that my Moz 'crawl diagnostics' keep returning back to me, however, when I check to see if there's any problems with Google Webmaster Tools, it doesn't return any errors. Is this 4xx error the culprit? Are there any suggestions any of you could give me to help me improve the SERP for my targeted keyword terms. Anyway, any and all insight can help. I'm at my wits end. Thanks for reading and for all of your help!
Local Website Optimization | | maxcarnage0 -
Canonical for blog tag or search site
Dear all, I have problem with duplicate content on my site and crawled by seomoz as "duplicate content", might be i am not clear enough about how to put "canoncial" but the problem is with my site mostly on blog or tags or categories, so some link that actually different tags ....come with same result..so like: http://www.livingwordfreelutheran.org/news-events/blog/tag/ Gymnastics and http://www.livingwordfreelutheran.org/news-events/blog/tag/ God's Power It will show same result..the problem is,all are dynamic... and what i should put the canonical for that page? Both of link use same page or controller? If i put the canonical itself on each result it will be fix it? Or how? …and also I confusing how I put it also on search result? Like ?query=keywords that show same result? How I put canonical on there? Sorry if this duplicate question... I very very appreciate for the help…thank you! Best regards,
Local Website Optimization | | lwflc
Harrison0 -
Drastic changes in keyword rankings on a daily basis
Anybody ever seen keyword rankings for a site change drastically from day to day? I've got a client, a local furniture store, whose local keywords (furniture + city) rank consistently well without much change, but when it comes to broader keyword rankings (like "furniture" or "furniture store") in their zip code, they'll go from ranking at the top of Google one day to not being ranked at all the next (at least according to Raven Tools). My best guess is that it's just a reflection of personalized results from Google, but such a dramatic change day in and day out makes me wonder.
Local Website Optimization | | ChaseMG0 -
Keywords with locations
I've seen quite a few threads that orbit around my questions, but none in the last year, so I'll ask it 🙂 I'm seeing some strange results when testing various keywords with and without locations included. For a foundation repair company in Indiana, we've optimized for all the big cities, since the company services the whole state. Here's a sample of weird stuff: Test 1: If I set my location (all other Google 'helps' turned off) to Indianapolis and search 'foundation repair' result is #3 'foundation repair indianapolis' result is #20 'indiana foundation repair' result is #18 Test 2: Location set to the small town the company is based in (Rossville, IN) 'foundation repair' result is #1 'foundation repair rossville' result is #3 behind other companies located in Rossville, GA, and Rossville, PA!! I suppose I was under the impression that the ip location data Google gathers would weigh more heavily than how place names are optimized as part of keywords (or just that the physical location would supplant the place name typed into the search if it happened to be the same). But according to these tests, it seems that inferred location is by far a secondary factor. I can deduce that we're more optimized than our competitors for 'foundation repair', but less optimized for keywords with place names in them (we feel like we'd be verging on stuffing if we did more). Am I missing something here? Has anyone else seen this sort of thing?
Local Website Optimization | | clearlyseo0