Google Local: When moving locations, is a new website/content needed?
-
I've effectively moved companies before, but I've heard that ranking locally in a competitive market after an address move it is necessary to redesign the entire website/content/domain as Google associates the old website/content/domain with the old location.
Is this true? Does anyone have any direct experience with this?
NOTE- I have updated citations across the internet and have regular social signals going to the new location, and this has been the case for almost 6 months now.
-
MGordon,
This is patently untrue. We have clients who change locations and we do not change the website/content/etc. Yes, you need to make sure the NAP is clean for the new location, and make sure the website has the new info and not the old, but there is no other website change needed.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Google My Business - No more Google+?
I created and verified a new Google My Business page for a client and found that there won't be any more Google+ created automatically. I spoke to Google Support and they confirmed this is the case because apparently, the two Google products confuse people. Now, if we want a G+ page created for our client, we have to go and 'Apply' for one here - https://plus.google.com/create We're not sure how to go moving forward with new clients. Has anyone tried to apply for a G+ account successfully using the above link? If we create a new Gmail account, don't we get a G+ account anyway (or is that not the case as well)?
Local Listings | | nhhernandez0 -
Should I claim a non-local Google business listing?
If I have a business which is non-local, but has one location and is showing up with the address and directions already in the knowledge panel, should I claim the business? Eg: the company manufactures a single product and ships directly to customers all over the world. On the one hand, of course it seems I should claim it and get more control. On the other hand, part of that process is setting a service area and I worry that by doing so I may be making the company seem less relevant outside the service area in Google's eyes.
Local Listings | | PlusROI0 -
Google Knowledge Graph Carousel
Hi - I am trying to get on the Google Knowledge Graph Carousel. I've set up G+, YouTube, Consistent NAP, local business schema, etc. but still have not been featured. Can you please help me figure out why I cannot get a carousel feature. Please help me determine what I am missing.
Local Listings | | mmmeans0 -
Does Google local account access affect local rankings?
Is it possible that being a third party manager to a Google plus account have a negative impact in local rankings since access is coming from a different city? Example: I work in Houston but manage a client's Google account that is in New York.
Local Listings | | mgordon0 -
Local seo citation tools
Hi I have been manually adding my details to local/national directories in order to help my ranking in my google places placing. It is a bit of a grind, and I am aware there are tools out there. I was wondering if anybody has any experience with any of them? I am UK based. Also I was ranking for "Liverpool Photographer" on google places for a couple of months and it brought in quite a bit of work, although I have since slipped back to about 15th, so out of the visible results. I am mainly a wedding photographer so my home page was optimised mainly for "liverpool wedding photographer" Although I hired an SEO company who changed the home page title to "liverpool photographer", I cannot remember if I was ranking on places for this keyword because of this change or I was already in the results before the changes were made. So my question is how Can I rank for "liverpool photographer" and "Liverpool wedding photographer" on a places result at the same time? I hope this makes sense. Best wishes. David.
Local Listings | | WallerD0 -
Structured Data in Google Webmaster Tools
Have noticed a significant drop in structured data items and pages on GWT in the last one week. We have not made any changes and can still see that we have the rich snippet implementation in place across our site. Has anyone else noticed this drop? What could be possible reasons for the same? On 8th July we had 646,801 items showing up on Structured Data, which dropped to 227,529 on 11th July and 66,161 on 14th July 2014!! TIA Asif
Local Listings | | prsntsnh0 -
Does anybody have any data on what percentage of people actually click on a Google Places / Google+ listing VS call the business direct from the SERPs?
I've had a few SMB clients who have experienced drops in website traffic once their Google Places listing has gone live. It's hard for the average SMB to understand that this may not be a bad thing because they actually may be received more leads direct from the local SERPs. So while I can try to explain this to my clients, it'd be nice to have some broad data on how searchers interact with Google local listings. I'd love to learn what percentage of people call direct from the SERPs instead of clicking through to the business' website link. Obviously, the percentages would vary across different verticals, different devices & depending on whether the search query was branded or non-branded. I'm after some rough average data, so if anyone could point me in the right direction, that'd be great! 🙂
Local Listings | | Dave_Eddy0 -
Would having 3 locations NAP in footer of site hurt?
We have offices in New York, London and Sydney. On our website, we used the Yoast local plugin and set up NAP for all 3 different addresses in the footer of the site - and hence all pages. Is that bad? Would G consider that as stuffing or whatever other word that they may deem to call it? Any help would be appreciated.
Local Listings | | MashBonigala0