Is Google creating rich snippets for you? Example inside
-
Hi MOZ!
How are ratings and reviews rich snippets are showing in search for "sephora Urban Decay Naked On The Run" when they don't have that data in their structured data? -- verified with Google Structured Data Testing Tool
http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.sephora.com%2Fartist-shadow-P387670Thanks for reading!
-
I believe it is because Sephora is using a recommended 3rd party product review aggregator, Bazaarvoice.
They most likely share their product reviews with Google through a data feed file and Google understands enough to implement the reviews in the Organic search. I've only seen reviews shared this way for the purpose of includes reviews in Google Shopping (previously, PLAs), but not organic search.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How often is google pushing data ?
Hello, I know that google index quickly but how often is the data pushed into their search results ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Fetch as Google
I have odd scenario I don't know if anyone can help? I've done some serious speed optimisation on a website, amongst other things CDN and caching. However when I do a Search Console Fetch As Google It is still showing 1.7 seconds download time even though the cached content seems to be delivered in less than 200 ms. The site is using SSL which obviously creams off a bit of speed, but I still don't understand the huge discrepancy. Could it be that Google somehow is forcing the server to deliver fresh content despite settings to deliver cache? Thanks in advance
Intermediate & Advanced SEO | | seoman100 -
Rich Snippets Not Displaying - Price Error?
We recently implemented Schema.org/product on our site (www.evo.com). In the Google Webmaster Tools Structured Data report we’re getting lots of errors: http://screencast.com/t/Z3QJBctjUvP which I believe is preventing our rich snippets (price, availability, ratings) from showing in search results. When I click into the “Product” data type on the Structured Data report I see that there’s 2 errors: missing price and missing best or worst rating: http://screencast.com/t/SuHVYFLFO5D We are adding the itemprop=“bestRating” code which should take care of the ‘missing best or worst rating’ error. The missing price error is what I want to ask about. There’s a couple strange things here (using this URL as example : http://www.evo.com/skis/line-sir-francis-bacon.aspx - which has been indexed since the code was added): 1) The Webmaster Tools report is finding the schema.org/offer data type and is recognizing the InStock and OutOfStock property of this: http://screencast.com/t/xtHouzeL37q BUT price is not being detected. 2) When I enter the URL into the Structured Data Testing Tool it does detect price: https://www.google.com/webmasters/tools/richsnippets?url=http://www.evo.com/skis/line-sir-francis-bacon.aspx 3) When I fetch the page as GoogleBot itemprop=“price”is present: http://screencast.com/t/Hnqda95N My hunch is that the reason our Rich Snippets are not showing is because of the “price” error. The “?” by the error in WMT says: “This property is missing in the html markup or was not properly highlighted in the Data Highlighter. This can prevent the rich snippet from appearing” Does anyone have an idea why we’re getting the “price” error – or anything else that could prevent our Rich Snippets from displaying? Thanks so much! http://screencast.com/t/SuHVYFLFO5D
Intermediate & Advanced SEO | | evoNick0 -
April Google Update?
Since April 16 (when Jews ate Matzah) Google hurt one of our clients badly. They are well-known and beloved brand with hundreds of employees and locations across USA.
Intermediate & Advanced SEO | | Elchanan
I can’t see any signal of organic update, or penalty (neither Google Places). No message on GWT Nothing has been changed on and off site. All keywords' ranking are looking like this All tools showing good analysis: MOZ, Barracuda, MajesticSeo Content is good and not duplicated, etc. Do one of you is aware of significant Google update?
What do you think/suggest?0 -
How to NOT appear in Google results in other countries?
I have ecommerce sites the only serve US and Canada. Is there a way to prevent a site from appearing in the Google results in foreign countries? The reason I ask is that we also have a lot of informational pages that folks in other countries are visiting, then leaving right after reading. This is making our overall Bounce Rate very high (64%). When we segment the GA data to look at just our US visitors, then the Bounce Rate drops a lot. (to 48%) Thanks!
Intermediate & Advanced SEO | | GregB1230 -
Could this work for Google Reconsideration Request?
One of my websites has received the following message: We've reviewed your site and we still see links to your site that violate our quality guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to comply with our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. I have used LinkResearchTools DTOX to locate unnatural links and remove them. So far I've been able to remove or nofollow 50/350 and that's as far as I can ever go. The rest of the websites either don't respond or don't have any contact information. I added another 300 suspicious websites to my list and I'll try to get the links manually removed. Hopefully I can get 100/650 websites (and a bit more links) removed in total - at most. That is my estimate. I've been thinking to use Google Disavow Tool for the rest and make sure to submit a nicely written report with spreadsheets to Google - when I get to the reconsideration point. What are your thoughts on this?
Intermediate & Advanced SEO | | zorsto0 -
Blocked from google
Hi, i used to get a lot of trafic from google but sudantly there was a problem with the website and it seams to be blocked. We are also in the middle of changing the root domain because we are making a new webpage, i have looked at the webmaster tools and corrected al the errors but the page is still not visible in google. I have also orderd a new crawl. Anyone have any trics? do i loose a lot when i move the domainname, or is this a good thing in this mater? The old one is smakenavitalia.no The new one is Marthecarrara.no Best regards Svein Økland
Intermediate & Advanced SEO | | sveinokl0 -
Old and New Google Places Address Update or Create?
Working on SEO for client who is at a new address. Luckily? there are no google reviews attached to the old addresses (there 2). Should I try to update one of the old ones? Or should I just go ahead and create a new listing? What are the pros and cons of each decision.
Intermediate & Advanced SEO | | greenhornet770