I am launching an international site. what is the best domain strategy
-
Hi Guys,
I am launching a site across the US, UK and UAE. Do I go **test.com/uk test.com/us test.com/UAE -- **or do I go us.Test.com UAe.test.com us.test.com? Which is best for SEO?
-
Suggesting subfolders without considering the peculiarities of the site jusrt because it's a "best practice" is not the ideal thing to do. Even if subfolders have sure advantages, their use can be not technically affordable or even good for effectiveness.
-
As always, it depends.
Is your site an ecommerce site with thousand hundreds if not more products. Or a news site? Then, maybe, the best thing to do should be using country code level domains, because - apart better for geotargeting - the technical maintaining of three complete ecommerce/news sites under in a subfolder system is not the most agile (especially if the site is custom made).
If the case if the one described above, but the ccTLDs are not available, then subdomains can be an alternative.
If your site is not an very technically complex ecommerce or news site, then use subfolders, but consider, if you see that one of the subfolders has very good metrics (sessions, conversions) to move it to a ccTLDs in the middle/long term.
-
There are positives and negatives to using different strategies. Moz's education section has three articles on international SEO: International SEO, Hreflang, and CcTLDs. I'd suggest going through them and also reading any further resources that they cite.
Good luck!
-
Also, if we want to target GCC countries with arabic content, what domain strategy should we apply..
We already have www.tcf-me.com (for english) and www.tcf-me.ae for arabic (But now we not only want to target UAE (Ae) but the entire GCC..
-
Figen we are in the same situation asking the same questions..
How do you tackle duplicate content?
-
Use sub domain (Etc. us.domain.com - fr.domain.com - de.domain.com) if your site will be different languages .
if your site will be only english use this : domain/us - domain/uk .
Be careful about duplicate content
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why there is lot of difference in Domain Authority vs majestic trust flow strange???
Hello all I want to ask you why there is difference in DA authority vs majestic trust authority as both of these companies say they have the best authority alogrithm see the below link for refrence. http://wp.auburn.edu/bassclub/next-meeting-1-28-2014/
White Hat / Black Hat SEO | | adnan11010 -
2 sites in one niche?
Hello, Can you be penalized for having 2 ecommerce sites in the same niche? Is there a way to do it white-hat? Please explain.
White Hat / Black Hat SEO | | BobGW0 -
Multiple domains pointed at one site
I know things are changing and the things Google thinks are cheating searchers from finding what they are really looking for are changing too. So, I have multiple domain names that are related to my site, but not the actual site name. For instance, I have a certification program called Certified NetAnalyst that has a few domains for it... .com, .org and other derivatives like NetAnalyst. I would like to point the domains to my main company web site and not create a site just for the certification. Does Google think it is cheating to point domain names with my company branding names to my main web site? What about domain name forwarding to a specific URL, like taking the certification name domains and pointing them to the certification page instead of the main site? Wondering if one could no follow (don't know how to do that) the domain forwarding links so it is not duplicate content? Is that possible in some way? Could you put another robots.txt file with excludes in the domain forwarding url landing page so it would not be duplicate content? For the future I want all SEO "juice" to go to the main domain, but the keyword value of the domain names is valuable. I sure would be grateful if someone that has a good understanding and specific recent experience with Google policy and enforcement could offer some sage and practical advice and perhaps a case study example where Google "likes it" or on the other hand a good explanation of why I may not wish to do this! Thank You! Bill Alderson www.apalytics.com
White Hat / Black Hat SEO | | Packetman0071 -
How The HELL Is This Site Ranking So Well In Google Places?
When I do a search for this site it ranks number 2 on Google just below the official federation of master builders website for the keyword phase "builders in london" this is the site http://bit.ly/Lypo8E which is a nasty looking blog which has nothing to do with builders and they don't even have an address anywhere on the site. The only thing I can see is that they are sharing there address with a lot of other businesses and all of the citations from those other businesses are causing them to rank higher on Google places, but surely Google can't be that stupid right?
White Hat / Black Hat SEO | | penn730 -
Partner Site Hit with Penguin - Links hurt me
I work for a network of international websites, the site I work on is for Canada. Our partners in Australia were hit by penguin hard because they hired a black hat SEO guy and didn't know. He was creating profiles on highly authoritative sites and keyword stuffing them. Now, they've completely dropped off the SERP. This is where the issue occurs, because we are all international partners we are all linked together on the header of every page so visitors can choose their country. Now, because they were hit hard and we have reciprocal links (not for rankings but for usability) will we be affected? It seems like we have, but I just want some opinions out there. Also, should we go ahead and stop linking our sites between countries to avoid this mess?
White Hat / Black Hat SEO | | BeTheBoss0 -
Big Rank Drop - Is My Site Spammy?
Like many others one of our niche sites - aluminumeyewear.com got slammed in the recent algo updates (4/18). All of our pages dropped at least 40/50 places which seems like a penalty to me. The site still ranks for its name thankfully. I'm trying to figure out if this is an over-optimization penalty, or a devaluing of back links or both. I would be grateful if I could get some feedback as to whether you feel the site is over optimized and how I could check if sources of back links have been penalized which in turn has effected us? Thanks in advance!
White Hat / Black Hat SEO | | smckenzie750 -
Does your website get downgraded if you link to a lower quality site?
My site has a pr of 4. My friends site has a pr of 2 but I think that he is doing some black hat seo techniques. I wanted to know whether the search engines would ding me for linking to (i.e., validating) a lower quality site.
White Hat / Black Hat SEO | | jamesjd70 -
Competitors have local "mirror" sites
I have noticed that some of my competitors have set up "mirror" homepages set up for different counties, towns, or suburbs. In one case the mirror homepages are virtually identical escept for the title and in the other case about half of the content id duplicate and the other half is different. both of these competors have excellent rankings and traffic. I am surprised about these results, does anyone care to comment about it and is this a grey hat technique that is likely to be penalized eventually. thx Diogenes
White Hat / Black Hat SEO | | diogenes0