Anchor phrase over optimization due to press release?
-
Hello.
I recently opened my website last month and after that did some seo and a press release. SEO guy was good and didnt over optimize any particular keyword. but now I am seeing a partular phrase is hovering around 10%. That is rather a money keyword and I am worried am I gonna get a penalty for that. That keyword came from the press release where I am seeing 7 rather very reputable website posted that press release. Now what are the chances of getting a penalty for this?
-
It's essentially impossible to know whether one individual signal is or is not going to cause a penalty (algorithmic or manual) unless the shear volume of instances is bizarrely big in the extreme.
Some things to consider:
Is that "10%" due to the number of sites out there that have posted a copy of the press release?
What's the total "bigger picture" footprint in regard to how many high quality links you have compared to those?
What's the rest of the link footprint look like in regard to borderline or spammy inbound link signals?
How many links are in that press release? What's the ratio of links to overall text and number of paragraphs?
All of these questions matter.
So while it's not necessarily good to spam link anchor text, if the overall message across all signals is "strong brand trust", one press release issued one time, with one or even maybe two links that have exact match anchor text may not be so severe or toxic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Co-occuring Phrases
How do you find co occurring phrases to include in your content when you as a human has access or looks at the top 10 to 30 results on google when google has access to 30 million results in its database ? Is there a trick to that or is the only available solution that google left is called luck 🙂
Intermediate & Advanced SEO | | seoanalytics0 -
Using rel="nofollow" when link has an exact match anchor but the link does add value for the user
Hi all, I am wondering what peoples thoughts are on using rel="nofollow" for a link on a page like this http://askgramps.org/9203/a-bushel-of-wheat-great-value-than-bushel-of-goldThe anchor text is "Brigham Young" and the page it's pointing to's title is Brigham Young and it goes into more detail on who he is. So it is exact match. And as we know if this page has too much exact match anchor text it is likely to be considered "over-optimized". I guess one of my questions is how much is too much exact match or partial match anchor text? I have heard ratios tossed around like for every 10 links; 7 of them should not be targeted at all while 3 out of the 10 would be okay. I know it's all about being natural and creating value but using exact match or partial match anchors can definitely create value as they are almost always highly relevant. One reason that prompted my question is I have heard that this is something Penguin 3.0 is really going look at.On the example URL I gave I want to keep that particular link as is because I think it does add value to the user experience but then I used rel="nofollow" so it doesn't pass PageRank. Anyone see a problem with doing this and/or have a different idea? An important detail is that both sites are owned by the same organization. Thanks
Intermediate & Advanced SEO | | ThridHour0 -
How fast to change keyword rich anchor text
Hello, A client of mine has a site with almost all keyword rich anchor text, The problem is on on a bunch of little blogs and some (mostly sitewide) paid links. We are working to move into 100% white hat SEO, but we're doing it slowly. My question is, how fast can we change the anchor text on all of these links? I'm worried that if I do it too fast that it will be a red flag. Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Best Way to Optimize 38 Local Directory Listing In Major Directories
Hi Folks, I am trying to figure out the best way to get our company's 38 U.S. locations in the major local directories. To start, I'd like to get us listed in the major ones: Google, Yahoo, Bing, and Yelp. I do have the resources myself here on staff to do everything manually. So, I don't necessarily need a service like Yext (but would also like any opinions on that offering if anyone can offer it). But, from what I know in the past, every time you try to claim a local listing within each platform, you have to confirm your existence there somehow - whether it be by a mailed postcard or some sort of automated call they give you. Considering that we want to manage all social and local platforms here at corporate, how can we do this? I am not physically at these locations, but I'm sure this is possible to manage everything through one account. The addresses will be local, but the phone numbers on each local profile will route to our customer service here at corporate because the local locations are mostly administrative. In other words, businesses is booked through corporate and carried out at local destinations. Thoughts/Comments?
Intermediate & Advanced SEO | | CSawatzky
I want to do what's best for SEO and also dont' want to harm anything or our link equity. Thanks,
Pedram0 -
Can Press Releases Be Beneficial for SEO?
Can it hurt your website if there are thousands of links to your website from multiple websites with identical content? Is there a right way to use PR for SEO?
Intermediate & Advanced SEO | | sbrault740 -
Anchor Text to Content Ratio
My Home Page has about 500 words of content, but when I crawl the text it brings up about 1400 total words when counting all the anchor text links (I believe all are in the navigation or images). All of the link are internal and relevant (it's a huge site), but I am worried that they are diluting the copy. Is that likely the case? What's a good ratio? Thoughts?
Intermediate & Advanced SEO | | NathanArizona0 -
How to optimize an about page for SEO. Best practices? Word count?
Does anyone have any advice on word count and best practice SEO for a blog about page or even a website about page?
Intermediate & Advanced SEO | | jdodd0 -
Undocumented anchor-text API result
Regarding the anchor-text api, there is no definition for *imr on the wiki:
Intermediate & Advanced SEO | | sycorr
http://apiwiki.seomoz.org/w/page/13991127/Anchor Text API ie. http://lsapi.seomoz.com/linkscape/anchor-text/google.com?Scope=phrase_to_page&Cols=2048&Sort=domains_linking_page&Expires=1329770786.46868 returns "[{"apuimr":5.422834471373288e-12},{"apuimr":4.785130890652429e-13},{"apuimr":2.922901387480201e-09}]" What is *imr?0
