Portion of online sales from different channels
-
What portion of online sales are generated via organic results as opposed to other means?
I am wondering if there are any stats as far as what portion of sales we should be looking to get from ppc, affiliates, email marketing etc.
Thanks
-
Every industry is different you can use keywordspy.com to see how much your competitors spend on ppc but with out testing the correct keywords you will not really know - because alot has to do with the way you setup your ppc account and the how well the site is setup to convert people (price,trust, usability,etc)
-
There is not any meaningful number for you to examine.
You will be abnormal no matter what you do.
-
James is correct. Have you looked at your Google Analytics page? http://www.google.com/analytics/reporting
On the first page of your dashboard there is a Traffic Sources Overview graph which will show you what percentage of your traffic is from search engines, direct traffic and referrals from other sites. You can drill down and determine what percentage of your search traffic is organic versus from adwords or other sources.
Business models vary tremendously from site-to-site. Some sites only operate online, while others have physical locations and don't even support online sales. Some sites focus heavily on ads and have 90%+ traffic from PPC while other sites don't use PPC at all and rely completely on organic search, referrals and direct traffic. There is not any meaningful number for you to examine.
-
Right now we are only getting traffic via organic seo. We have not really used other means of acquiring customers. I am trying to guestimate the increase in sales if we divert some resources to ppc. So I want to know what percent of revenue is generated via marketing (vs. optimizing) for the average retailer.
If the average retailer is getting 40-50% of their revenue from PPC, then that is something we will spend a lot more time/money on.
-
In Google Analytics, assign a tracking code to each channel and set up a funnel to a goal for each respective channel. You can add "e-commerce" to your GA as well, showing total sales and how each channel was navigated. I think that was your question?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase Domain Authority
Hey experts, I hope you are doing great, I'm really sorry if its off-topic, I have bought a brand new domain name. What are the most recommended ways by Moz to increase its authority and standing in Google ,fast? Page for reference: cleanthese.com Kind regards
Affiliate Marketing | | ndjkiu770 -
Does redesigning a website affects SEO results?
We have a website and we are getting good traffic to it. Now its ranking high for most of the potential keywords even if it is not at all SEO friendly. We are planning to redesign it. Will that affect the SEO Ranking?
Affiliate Marketing | | yenu0 -
How to Maintain SEO Rankings After Redesigning a Website?
Hi everyone! Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings? Thanks!
Affiliate Marketing | | fktos.tam.906n0 -
Spent months creating links but Webmasters not picking it up
Hey Guys, I've been working on Blast My Deals.com an affiliate site which i have an issue hoping you guys can help with. For the past year and a half we created loads of links from multiple domains at-least over 700+ which Webmasters did pick up since then we've created even more links however when we go in to our Search Console "Links to your site" it shows 214 domains. It seems like our old links are being removed and our new links aren't being added. All the links we created have an average of DA40+ For the past 2 weeks ive noticed a significant drop in organic traffic and loosing our positions on our main keywords. Our DA has also dropped from 33 to 29 in a matter of 2 weeks. I checked everything including robots.txt, sitemap.xml but Im unable to find the reason for it.
Affiliate Marketing | | kazirahman0 -
What is the danger of integrating different affiliate program widgets far under our core content?
We have pages with lots of unique content that are ranking very well in google.
Affiliate Marketing | | lcourse
I am now considering to add towards the end of the pages widgets from the booking.com affiliate program and also from the affiliate program of two other accommodtion sites. These affilliate widgets would be placed far beyond our core content in the bottom 15% of the page. Each widget will contain a large number of links to the different accomodation options that booking.com or others offer. In our context this information would be indeed very useful for our visitors. Shall I be concerned that our google rankings may suffer due to google perceiving our site as less quality (or google misinterpreting our intent to generate traffic to affiliate programs) ? If google rankings would be suffering, is this something we would normally see in a week (most of our pages are crawled daily by google) and then recover in a week when we would remove the widgets or would this generally be something that would affect the ranking over the course of a month or more? Shall I be concerned abou link dillution since my pages would now have a lot of links pointing to the affiliate sites, which could devalue my internal links? Any thoughts?0 -
Affiliate Marketing vs. Remarketing | What are the differences
What is the difference between CJ Affiliates and Criteo Remarketing? Could someone please define the differences? Thank you!
Affiliate Marketing | | JMSCC0 -
Track orders from different affiliate platforms.
Hi there, I have an online shop and I want to sell my products trough various affiliate platforms. How can I track from wich platform a sale is made so I don't have to pay all the affiliates? Is there any software on the market? The money is not a problem, I'm not looking only for free options, I'm looking for the best one. Thank you, Romeo.
Affiliate Marketing | | RomeoMadrid0 -
What are your biggest focuses for Internet Marketing in 2012? New Year's Goal?
We have seen a lot of shifting and movement in the search engines as of late. So I am curious as to what people are setting their sights on for 2012. And perhaps a top 3 would be appreciated. This is Internet Marketing goals, therefore SEO, Social Media, PPC, all count. Link Building? Schema.org? Facebook optimization? And try to be a little more specific like URL rewrites instead of just On-Site SEO.
Affiliate Marketing | | Thos0032