.Com version of my site is ranking better than .co.uk for my UK Website for branded search. 301 redirect mess
-
Dear Mozzers,
I have an issue with my UK Website (short url is - http://goo.gl/dJ7IgD ) whereby when I type my company name in to google.co.uk search the .com version returns in Search as opposed to the .co.uk and from looking at open site explorer the page rank of the .com is higher than the .co.uk ?. Infact I cant even see the .co.uk homepage version but other pages from my site.
The .com version is also 301'd to the .co.uk.
From looking at Open Site Explorer, I have noticed that we have more links pointing to .com as opposed to .co.uk. Alot of these are from our own separate microsites which we closed down last year and I have noticed the IT company who closed them down for some reason 301'd them to the .com version of our site as opposed to the .co.uk but If I look in http://httpstatus.io/ (http status checker tool) to check one of these mircosites it shows - 301 - 302 - 200 status codes which to me looks wrong ?. I am wondering what it should read ... e.g should it just be a 301 to a 200 status code ?.
-
My Website short url is - http://goo.gl/dJ7IgD and an example of some of 10 microsites we closed down last year which seems to be redirected to .com is http://goo.gl/BkcIjy and http://goo.gl/kogJ02
-
As these were redirected almost a year ago - it is okay if I now get them redirected to the .co.uk version of my site or what should I do ?
-
They currently redirect to the home page but given that each of the microsites are based on an individual category of my main site , would it be better to 301 them to the relevant category on my site. My only concern is that , may cause to much internal linking and therefore I wont have enough links on my homepage ?
-
How would you suggest I go about building up my .co.uk authority so it ranks betters than the .com- I am guessing this is obviously affecting my rankings and I am losing link juice with all this.
Any advice greatly appreciated .
thanks
Pete
-
-
Hi Russ,
I don't quite understand why I would need to add hreflang tags.
I don't have .com versions of any of my pages, I only have a .com dominant homepage when I do search for my branch name in serps.
Or am I missing something here ? Can you please explain a bit more ?
thanks
Pete
-
Many thanks Ben, I will look at those things you mentioned.
Much Appreciated
Pete
-
This is a clear case of needing to use the hreflang tag
Put this on the .com
Put this on the .co.uk
Preferably do this on every page, as long as the pages correspond with one another...
Put this on the .com
Put this on the .co.uk
-
First off you definitely want to get rid of that redirect chain, the 301-302-200. That 302 temporary redirect isn't a good thing. Go back to your IT company them and ask them to do things properly by redirecting straight to the .co.uk site. That 302 is intriguing; I presume you've checked that they've used 301s to redirect the .com to the .co.uk domain, not 302s? If they have done it with 302s, first get them to turn those 302s into 301s then get a new IT company.
If the microsites are for different product categories then make the 301s point to your category pages; any user who goes through that 301 is going to prefer landing on the relevant category page to the home page.
Also, if you can do so and depending on the site you might want to look at changing the .com domain's DNS records, so that the changeover happens at the server level not just at the browser level.
A few ideas for improving the domain authority of the .co.uk quickly:
- Lok again in OSE at the links pointing to the .com and if any of those aren't from your own microsites then see if you can get them changed - most people are quite happy to do that if you ask them since it helps their customers find what they need
- Do the same with all your microsites
- Go through the full list of your suppliers, see which of them link to retailers, plant hires, or distributors but don't link to you, and ask for a link
- You have local branches, so get into the local directories
- If you exhibit at any trade shows, get any coverage in the trade press, or do anything else with someone that has a website, ask for a link
- Do you have customers with websites who have been customers for a long time, as in ten years or more? If so would any of them be happy putting a badge on their website? Wrap a link around that badge and there you go
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
(Urgent) losing traffic after 301 redirect
We face a seo problem of losing traffic after 301 redirect.We have used 301 redirect from a sub-domain url to main domain, after a few month, we discovered that the traffic in google is dropped 40% as well as yahoo dropped 50% without reason, we have updated sitemap already, but we cannot find any reason for the traffic dropped till now..The original url (more then 5000 links)https://app.example.com/ebook Redirected Urlhttps://www.example.com/ebookThank you for your help!
Intermediate & Advanced SEO | | yukung0 -
If my website do not have a robot.txt file, does it hurt my website ranking?
After a site audit, I find out that my website don't have a robot.txt. Does it hurt my website rankings? One more thing, when I type mywebsite.com/robot.txt, it automatically redirect to the homepage. Please help!
Intermediate & Advanced SEO | | binhlai0 -
Is it posible to improve site rankings working only with an other site?
Hi everyone, i´ll try to explain a situation is happening to me, i´m goint to try to explain the case (im writing the sites without links for explication purposes. Site 1: Adventurerooms Site 2: Adventureroomsmallorca Site 3: Adventureroomsmadrid (the new site) What happen is that at first there was only Adventurerooms and Adventureroomsmallorca, Adventurerooms was for Madrid and linked to the one in Mallorca too, was kind of giving the information for Madrid but in first page split with a link to Mallorca. In a new strategy we create Adventureroomsmadrid for Madrid, and leave Adventurerooms for Spain (with links to Adventureroomsmadrid and Adventureroomsmallorca. We redirect the info for Madrid in Adventurerooms to Adventureroomsmadrid with 301 redirections. We work during this 3 months in Adventureroomsmadrid making content in the blog, and improving (now Adventureroomsmadrid is Moz 15 (perhaps even more), and Adventurerooms is Moz 10. Surprising Adventurerooms is getting better in its search rankings, even when we took away content from it and even without working well. Adventureroomsmadrid is also improving but not as much as Adventurerooms (i know that is a new site, only 3 months), but Adventurerooms gets better results with no content and only DA of 10. I hope i´ve explain the case with my english so the question is: "Is it posible to improve site rankings working only with an other site?" Thanks in advance
Intermediate & Advanced SEO | | webtematica0 -
301 redirects
One of our employees took an SEO class recently. She was told that having too many 301 redirects can hurt SEO. I have never heard of 301 redirects as having a negative impact. Any thoughts?
Intermediate & Advanced SEO | | Smart_Start0 -
Is it ok to 301 redirect this previously algorithmicly penalised site?
Hi All, Is it OK to 301 redirect site A to site B? Site A: http://goo.gl/P9Zp2y Site B: http://goo.gl/ySDCzb The story - in 2013 site a seemed to be penalised with some kind of anchor text algorithm penalty - SEO couldnt fix, so created site B and turned site A into a holding page with a no follow link to new site. SEO company worked on disavow file etc, implemented in late 2013 301 redirect site A to B in late 2013 - SEO advised to stop 301 about 8 weeks later... This was my fault i didnt realise the implications of a redirect... Stopped the redirect, but too late, as site B dropped in rankings in early 2014 - new disavow files uploaded to both sites, but damage seems done now. No longer have a SEO company, and i would ideally like to 301 redirect site A to B, as it looks messy having a holding page - but wanted to check if SEO would still strongly advise against that? please advise James
Intermediate & Advanced SEO | | isntworkdull0 -
Site not indexed in Google UK
This site was moved to a new host by the client a month back and is still not indexed in Google UK if you search for the site directly. www.loftconversionswestsussex.com Webmaster tools shows that 55 pages have been crawled and no errors have been detected. The client also tried the "Fetch as Google Bot" tactic in GWT as well as running a PPC campaign and the site is still not appearing in Google. Any thoughts please? Cheers, SEO5..
Intermediate & Advanced SEO | | SEO5Team0 -
Can changing G+ authorship on a well-ranking article drop its search ranking?
We have an article that ranks #1 in Google SERP for the keyword we want it to rank for. We decided to revise the article because although it's performing well, we knew it could be better and more informative for the user. Now that we've revised the content, we're wondering: Should we update the article author (and the G+ authorship markup) to reflect that the revisor authored the content, or keep the original author listed? Can changing G+ authorship on an article impact its search ranking, or is that an issue that's a few Google algorithm updates down the road?
Intermediate & Advanced SEO | | pasware0 -
Launching 20 new URLs to branch out from a multi brand website. How do I make sure the rankings stay?
I have a client with a multiple brand website currently. The site has landing pages and directories for each of its 20 brands under one URL. The plan is to build 20 separate brand websites with new domains and have the old content redirect to its corresponding new URL. The problem that I envision is being able to successfully carry all of the existing indexed content over while only using 301 redirects and submitting the new domains to Webmaster tools. Has anyone done this in the past successfully and do you have any recommendations?
Intermediate & Advanced SEO | | Empower_MediaMarketing0