Are correcting missing meta descrption tags a good use of time?
-
My modest website (shew-design.com) has pulled up nearly sixty crawl errors. Almost all of them are missing meta description tags. One friend who knows SEO better than me says that adding meta tags to EVERY page is not a good use of time. My site is available at shew-design.com
I'm just getting started in being serious about applying SEO to our site and I want to make sure I'm making the best use of my time.
The other error I'm getting are duplicate page names within different directories (e.g. getting started (for branding), getting started (for web). Is this a huge priority?
Would welcome your feedback.
-
It does. Thanks very much, Jared!
-
I'll give a two pronged answer: practical for your situation, and best practices.
Practical - No, it's not a huge priority, especially since you're just starting to get serious. It might be wise in your situation to focus on the other high impact changes that can be made in a short amount of time. The meta descriptions themselves don't help increase a shred of rank.
Best practice - Yes, you should definitely plan some time to fix these. Meta descriptions can be a powerful force for increasing click through rate from search results. So while there's not a direct SEO benefit, there's certainly enough reason to make time (eventually) to get all your meta descriptions in tip-top shape.
Hope that helps Eric!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deleting Tags without Penalty?
Hello - We have a site with over 1,000 tags. We added too many and would like a fresh start as they are creating a lot of duplicate pages on the site. What is the best way to go about deleting all of these tags without being penalized by Google? Is there a way to tell Google direclty to stop crawling them? We would prefer to not have that many pages just sit as 404 errors on the site. Thank you.
Technical SEO | | FamiliesLoveTravel0 -
Site Hack In Meta Description
Hey MOZ Community, I am looking for some help in identifying where the following meta description is coming from on this home page - https://www.apins.com. I have scrubbed through the page source without being able to locate where the content is being pulled from. The website is built on WordPress and metas were updated using Yoast, but I am wondering if an installed plugin could be the culprit. On top of this, I have had a developer take a look for the "hack" and they have assured that the issue has been removed. I have submitted the URL in GSC a couple of times to be re-indexed but have not had much luck. Any thoughts would be much appreciated, the displayed description is below. The health screening plays http://buyviagraonlineccm.com/ a significant and key role in detecting potentially life-threatening illnesses such as cancer, heart ...
Technical SEO | | jordankremer0 -
Correct use of schema for online store and physical stores
I have been getting conflicting advice on the best way to implement schema for the following scenario. There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/. So each page on the website has the Organisation schema for the central 'organisation', something like: Then on each physical store landing page is something like the following as well as the Organisation schema: Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration? It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
Technical SEO | | MickEdwards0 -
Canonical tag problem
Hello I'm newbie here i dont know very well about seo but i would like to ask your help? I'm running report about my website and on report I dont have canonical tag on my products. But if i check from on page report link by link it shows that I have canonical tag. At the same time if i check my pages code i can see below canonical tag codes? Do we use canonical tags wrong? What can cause this different information? Could you please help me? Is it important to use canonical tag beginning or end? I'm using now trial version and trying to understand report is correct what is my mistakes. Thanks in advance My code is
Technical SEO | | FRUTIKO0 -
Am I using 301 correctly?
Hello, I have a 'Free download' type site for free graphics for designers. To prevent hot linking we authenticate the downloads and use a 301 redirect. So for example: The download URL looks like this if someone is clicking on the download button: http://www.website.com**/resources/243-name-of-the-file/download/dc37** and then we 301 that URL back to: http://www.website.com**/category-name/243-name-of-the-file** Is a 301 the correct way to do that?
Technical SEO | | shawn810 -
Canonical tags
How hard is it to put in Canonical tags on a webpage? My web guy didn't do it because he put in redirects in place for all old URLs and all content
Technical SEO | | Boodreaux
(except error pages and advanced searches) should have a unique URL. By not having canonical tags does it lose link juice? Not sure if that question makes sense. 🙂 Poo1 -
Magento Canonical Tags
Magento pages have been giving me a lot of trouble with the canonical tags. In some cases duplicate pages are showing up, so I need to add the canonical tag. In other cases I'm getting an error that there are multiple canonical tags per page. How can I get my pages canonized without duplicate tags? It seems like it's either too much or not enough, no matter what I do. Note: this only applies to category and product pages.
Technical SEO | | GravitateOnline0 -
How do i use Linkedin to promote my site
Hi i have heard so much about Linkedin but i am not sure how to use it. I would like to start off using it for free and have opened an account but i am not sure how to use it to promote my site and to gain traffic before i go to the paid service. Can anyone please give me some basic advice on how to use the free service to gain traffic to my site and also the best way to use it. I want to try and use it to promote my articles on www.in2town.co.uk
Technical SEO | | ClaireH-1848860