Are the metrics in Moz's SERP analysis relevant in my area?
-
Our site (https://loco2.com/) specialises in train journey planning at ticket booking, so we want to improve our ranking when people search Google for a specific journey they want to make (eg "London to Barcelona by train"). We have a set of about 400 Guide pages (eg London to Barcelona) which we want people to find when they search for those journeys. I've been trying to find out why some of those pages do better than others in search, and what our competitors are doing better.
I was hoping that the SERP analysis and Keyword Reports tool could help me with this, so I ran analyses for a set of the keyword phrases we want to rank for, but I was surprised to find that most of the metrics in both the basic and full reports don't seem to relate to how high in the search result a page ranks. The screengrab attached shows the results for "Brussels to Paris train", which are fairly typical - many of the top-ranking pages have fairly low scores for most metrics, and the metrics don't seem to have much effect on how high they are in the search results. ( I assume N/A means the Page Authority is very low, or is it not calculated for some other reason?)
I looked into this a bit further by downloading full reports for 11 keyword searches, and comparing the average scores for each metric with the rank, but I still couldn't see any effects of the metrics on the ranks. If anything, pages with higher Page Authority and Domain Authority were further down in search rankings.
Does this mean that link metrics aren't very important for the kinds of pages we're looking at? This makes sense to me, because if I'm searching for tickets from London to Barcelona I want to find a very specific results page which is unlikely to have many links, but I keep reading that link metrics are one of the most important factors in SEO. Am I misunderstanding something?
-
It looks like Moz's SERP analysis Reports are almost entirely based on link analysis. Does that mean that this isn't very relevant in my area?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonicalisation/ Moz/ WP.
Hi, I've recently put a new site live using Wordpress, and have hooked it up to Moz Analytics. Moz is reporting >1000 pages with 'missing meta description page', and >250 with 'duplicate page content'. The issues seem to be being flagged by pages with '?sort=asc&view=main', ?show=paged&view=main, '?sort=ratedup&show=all&view=list', etc. I have a number of category pages, which users can filter by etc to give them the information in the way they want to see it. I have this ' I haven't got many pages indexed by Google yet, so can't see if they're hitting the same issues as Moz. Any help/ advice appreciated.
Moz Pro | | newstd1000 -
I have a duplicate content on my Moz crawler, but google hasn't indexed those pages: do I still need to get rid of the tags?
I received an urgent error from the Moz crawler that I have duplicate content on my site due to the tags I have. For example: http://www.1forjustice.com/graves-amendment/ The real article found here: http://www.1forjustice.com/car-accident-rental-car/ I didn't think this was a big deal, because when I looked at my GWT these pages weren't indexed (picture attached). Question: should I bother fixing this from an SEO perspective? If Google isn't indexing the pages, then am I losing link juice? 6c2kxiZ
Moz Pro | | Perenich0 -
MOZ Not Picking Up Facebook "Likes"
For some reason MOZ is not registering the number of Facebook likes my corporate Facebook page has. Over 700 likes have accumulated, yet MOZ is showing zero. It is strange because MOZ has picked up three Facebook "shares". Does anyone have an idea how this issue can be corrected? Thanks,
Moz Pro | | Kingalan1
Alan0 -
Moz Trust
I saw a severe drop in MozTrust for multiple sites I am working on. We have added some links this month, but would be considered 'spammy' or to be low quality. No other links appear to have been lost / removed. If we had some very high quality links before and have added some mid-level links can this be what is causing the drop? From the description on SEOmoz, it seemed to me that trust could only go up as links were added. It appears that I am missing something.
Moz Pro | | DigitalDiameter0 -
Related Backlinks by Keyword SERP results
Is there no tool to search a keyword and find related backlinks among the top10,20,30 SERP results?
Moz Pro | | FirePowered0 -
Best Tool to Build List of Competitor's Top Keywords?
What is the best (hopefully seomoz) tool to create a list of the keywords bringing the most traffic into a competitor's website? Goal is to build a list of keywords that bring the competitor the most traffic, stack ranked by volume of traffic coming into the competitor.
Moz Pro | | sftravel1 -
Site is penalized yet Google WTC and SEOMOZ says it's ok!
My first question on this community.. A high traffic site of mine has been severely hit for over two months. I took a look at GWTC and noticed a lot of suggestions on the HTML suggestions tab, where I believed that one or a combination of these errors/notices might been causing the penalty. At the moment of typing GWTC shows no HTML suggestions and minor meaningless crawl errors. Checking on SEOMOZ reported issues, I see zero errors except for a high number of duplicate page titles resulting from tag pages being accessible in the same tag title in paginations (tag.html?page=x) which can be fixed easily by using rel=canonical but I just know it can't cause such penalty. For reported warnings, site has a decent amount of title element being too long and missing meta tag description tags. I have been very active in the past with 301 inner pages of the site to make pages URLs as unique as possible and results were great, but that was long time ago before taking the hit. The penalty the site suffers from is zero rankings for newly added contents and old contents as well. It has also lost all rankings for its money terms. Site is not banned and still ranking top for its name which is a good thing. I am not sure where else I should be looking and will appreciate any good advices. Thanks!
Moz Pro | | HossamHossny0 -
When using Wordpress, why does it show up so many meta data errors on here and on google webmaster? A list of do's would be good?
Using wordpress is a good CMS, yet there sre so many meta data errors occuring, is there a list of what to look out for and good practices when using wordpress?
Moz Pro | | CosmikCarrot0