UX & Product Page Design
-
Hi
I have a question regarding UX testing.
Is it best when testing a product page to:
1. Redesign and test the new page - if it works, test elements to see what worked.
2. Start testing element by element to see what has a positive impact.
We have differing opinions within the company, and I'd like to hear some feedback from others in the industry.
Thank you
-
Great thank you for the feedback.
This is being run by another team, but we want the chance to provide some feedback. Does anyone have any great examples of product page designs?
-
We do it differently.
Have you done several mockups? have you taken those mockups to customers for direct feedback? We recommend you start there...
After that there are plenty of tools to optimize and tweak the site, optimizely, crazy egg etc.
Hope that assists.
-
I would say it depends on how bad the current page is. If you're going against known best practices I would do a redesign and then do element by element.
However if you're close and just trying to squeeze every penny possible, I would do individual elements on a 50/50 (or 30/30/30 or something like that if more variants) if possible. You don't want your users to load one time and see something completely different the next time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clicks are the ultimate factor to stick the page on position?
Hi all, We know many factors contribute to make a page rank at (top) position like somewhere in top 5 results. I have seen some of our pages suddenly spike to that positions and locked there. They been receiving clicks too. Will they be dropped if they don't get estimated clicks? I think many factors contribute to make a page rank higher but clicks are the one factor which makes the page consistently rank at its best position. What do you say? Thanks
Algorithm Updates | | vtmoz0 -
Do we need to maintain consistency in page titles suffix?
Hi all, We usually give "brand & primary keyword" across all pages in website like "vertigo tiles". Do we need to maintain this suffix across all page titles? What if we change according to the page? Will Google downlook for not maintaining these page titles suffix like I mentioned? Thanks
Algorithm Updates | | vtmoz0 -
Is there any way to prevent Google from using structured data on specific pages?
I've noticed that Google is now serving what looks like host-specific video cards on mobile for our site. Is there any way to control which videos are included in these lists without removing the structured data on those clip pages or user pages? We don't want to noindex those pages but we don't want content from those pages to appear as video cards. 1kzPW
Algorithm Updates | | Garrett570 -
Using a stop word when optimizing pages
I have a page (for a spa) I am trying to fully optimize and, using AdWords have run every conceivable configuration (using Exact Match) to ascertain the optimal phrase to use. Unfortunately, the term which has come up as the 'best' phrase is "spas in XXX" [xxx represents a location]. When reviewing the data, phrases such as "spas XXX" or "spa XXX" doesn't give me an appropriate search volume to warrant optimizing. So, with that said, do I optimize the page without the word "in", and 'hope' we get the search volume for searches using the word "in", or optimize using the stop word? Any thoughts? Thank you!
Algorithm Updates | | MarketingAgencyFlorida0 -
Rankings fluctuating by around 10 pages between night and day
Hi all, I'm experiencing something very odd with my website ranking at the moment. My homepage is fluctuating in rank for my main keyword by 10 pages every day and night. So, during the day i am on page 14, 15 or 16 for my main keyword yet by night i am on page 5 or 6. This trend has continued for the past 7 days now and i can't quite understand why this is. I'm using pagewash dot net to carry out manual searches and a ranking tool - both of which produce exactly the same result. Does anyone have any experience of this or why this is happening? My domain is around 8 years old and has around 50,000 pages. Any pointers would be greatly appreciated.
Algorithm Updates | | MarkHincks0 -
Which Google Snippet to use? Products or Review
A "product" page that includes "user reviews/ratings" and "comparison prices", which Google snippet do/should you use? Thanks in advance
Algorithm Updates | | righty0 -
How much posting product links to Social Media affect your ranking? Any use ?
Google has Google Plus. Facebook has partnership with Bing. How much social media affect your ranking ?
Algorithm Updates | | rahijain0 -
Home page replaced by subpage in google SERP (good or bad)
SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul
Algorithm Updates | | mcintyr0