How to improve good ppc campaign?
-
Hi guys,
I'm managing PPC campaign for one of my client.
Its locksmith campaign in the US, so you can imagine that the competition is very high.We are getting really good results. almost 50% conversion rate, all the keys are in average position of 1.5, the quality score is high (between 6-10),Search Lost IS, is really low. Everything split to group, zip code, cities, for mobile or desktop...
basically everything is going really well.
BUT as we always want to increased the results and like all if us we have the presser from the client to improve and get more results, i feel that im a bit stuck.
What other stuff i can do to improve\extend the campaign ?
Any tips are more then welcome!
-
Edmond,
Having read your question and the response above I have one thing I would add based on years of marketing experience (not just digital): With any ppc campaign you should always be running A/B testing as a mechanism to either improve conversions or validate what you are doing. I think this is the most under utilized tool in all paid search.
Running an agency I can tell you that we occasionally fall into the trap of not doing this regularly with clients who are being very successful. To me that means we are complacent and due to have a fall. So, I urge A/B testing.Robert
-
Hello, I also run a few adwords campaigns,
What I've been learning is:
- Making sure landing pages are relevant to user's search queries
- Taking about 2 hours a week or more just for negative keyword adding
- Take twice as long as you do for negative keywords for positive keyword adjustments
- Always watch ad listings like a hawk to adjust when a competitor swoops in so you can adjust accordingly
- Maybe set up a few auto reports if already haven't for things like quality score, ad CTR% and cost overall to see where you can improve.
- Change up ads every so often just the wording and save the older wording to use at a later date, just to keep things fresh.
- Using the above, try new action words and measure any changes via the auto reports
Now with the 4 pack listings, seems number 1 isn't the most desired rank, it's number 3 and 4, since when you scroll down just to see organic listings, the 3 and 4th spot is still visible, creating a very pleasurable price decrease overall by 50% in some cases for EXTREMELY competitive keywords!
I don't know how much longer these awesome prices and google's 4 ad pack goof will continue, but it won't last much longer I'm sure, until google get's data and either reverts back to 3 pack or moves number one spot to 3 or 4th spot to recoup their losses from everyone trying to pay less to rank 3rd or 4th.
But you could or might be enjoying that already if your niche handled the 4 pack listings this way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this PPC claim true?
I want to optimise our marketing spend and was concerned about the high conversion rate of one of our products. When I suggested stopping PPC I was offered this advice: 'It is vital to keep spending on brand terms to prevent competitors bidding on your brand terms and taking the top positions' This this true and if so why would anyone want to bid on our brand terms?
Paid Search Marketing | | FBS1 -
Google Shopping Campaigns
We have noticed a noticable (typo correction) drop in Adword sales since switching to the new Google Shopping Campaigns in Google Adwords. I have just posted a comment to a Fellow Mozzer on here, as this reflects in his question too. Has anyone else noticed this?
Paid Search Marketing | | BruceA0 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
Is there a PPC basics guide?
something like: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 and, of course: http://www.seomoz.org/beginners-guide-to-seo but for ppc? :]
Paid Search Marketing | | Mozzin0 -
SEOMOZ of PPC?
Hi The site I'd been following over the years last updated in May, so it's clearly not the authority it once was, I know there's a PPC post here about once a month but I was wondering where do the PPC brigade spend most of their time? My work is 50/50 atm but was once much more PPC focused, is there an SEOMOZ equiv. in the Paid Search world?
Paid Search Marketing | | xoffie0 -
PPC/Adwords in China
I am trying to understand the challenges of running PPC in China. If anyone has any experience with adwords/Baidu/Alibaba I would really appreciate them sharing. I was having a hard time locating the specific polices in Adwords help. Any help is much appreciated. Thanks!
Paid Search Marketing | | JerrodDavid0 -
My client's resort, ME Cancun would like to rank for the keyword “Complete ME” and related modifiers. So any advice or ideas you have to improve our performance on this keyword is appreciated.
ME Cancun went all-inclusive, and their all-inclusive package is called
Paid Search Marketing | | Melia
“Complete ME.” Here is their website: www.me-cancun.com. They are concerned because although we are buying keyword “Complete ME” in
Google, but they are not showing up very high for this keyword in organic
search results. So any advice or ideas you have to improve our performance on this
keyword is much appreciated.0 -
PPC - Is this Budget suitable for me?
Hello, I have a question about a PPC(adwords) budget. If I want to invest 500$ / month , per year. Is that enough to reach more than 5.000 users(month) in my website? Keyword: TANGO Country: Br ( www.google.com.br ). I know I'm not giving a huge information about this question, but I just want to hear some toughts for a guy who has more experience in PPC than me. Any suggestion will be very appreciated, thanks.
Paid Search Marketing | | augustos0