Will adding schema markup to copied Google reviews show up in organic search?
-
Google no longer favors my client's industry with Google reviews in local Snack Pack results, but a national competitor has markup for site-based reviews that are showing up in organic results, which is a big, shiny, advantage.
Rather than have to solicit reviews in two places (Google and the site), I'm wondering if it would be possible/advisable to copy and paste the Google reviews into the site and mark them up there, in an attempt to get Google to feature the rating in the organic SERP result?
I don't know if this would work though, since I'm guessing part of the reason that Google accepts the competitor reviews is because they are verified purchases, which wouldn't be possible just cutting and pasting. But is it worth a try?
It's too bad though, Google is effectively only showing handpicked, "national" reviews, which does local customers a disservice.
Thank you!
-
Hey There,
There may be some problems with cross posting Google reviews on your own website, but it's a matter of discussion. Good thoughts on this here: http://www.localvisibilitysystem.com/2013/04/04/the-complete-guide-to-google-pluslocal-reviews-and-especially-how-to-get-them/
When Google+ was a viable option for local businesses, there was a technique you could use to embed posts featuring Google reviews within your website without fear of duplicate content filters, but given that Google+ has now gone the way of the dodo bird, I'm not sure what has happened to website that were doing this.
-
Sounds like we should push to collect reviews in both places, thanks!
-
Thanks, that's basically my thinking, but wondered if there was a way to sort of canonically note they are Google reviews. We'll just have to fight on two fronts.
-
We generally don't recommend copying/pasting reviews (or other content) from other sites and then putting those on your own site. Google sees that as duplicate content. Furthermore, Google doesn't like those reviews to be on more than one site at a time.
If you do have reviews on your site, make sure that they're unique to your site and don't appear on other sites. In that case you can, in fact, mark them up with Schema. But that doesn't guarantee Google will show that markup in the search results.
-
Hi,
I added independent reviews because the Google reviews didnt show anymore. They provide me a feed which I implement in the footer. Than it will show up on every page and so in every result in de SERP's. The feed looks like below.
Most important are the &nor=20 (the number of reviews it should take from the feed.) and the**&Basescore=5** since this is the 5star Rich Snippet Google uses.
Thus I would'nt go for the Google rating but an independant rating company who will have a plugin most likely for the most common CMS's.
It takes a few weeks form them to be in place for all results but its worth the investment in time and money :). Good luck with it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm wondering if reviews services like yotpo and reviews.io are worth it.
The reviews services advertise that your reviews and stars will be placed in your Google search results and this helps with rankings. Does anyone have experience using Yotpo or Reviews.io with a brick and mortar business? Or, any business for that matter? Thanks,
Reviews and Ratings | | Jarod45660 -
Marking up an iframe with reviews schema. Possible? Ethical?
Hey there fellow Mozzers! I work with a broad variety of clients, many of them local businesses, and they in turn sometimes find a vendor that stumps me. This is one of those special cases, where the vendor is doing some shady stuff with reviews schema. First, they're taking reviews from third party sites and filtering them to only show 4 and 5 star reviews (red flag #1), then they're asking us to post them to the website (red flag #2) and finally they are marking them up with schema (red flag #3). If this were my vendor I would have fired them when they started telling me Google doesn't care, doesn't enforce the guidelines, and all that other nonsense, but hey, I'm not the client and I have to make good for them. I did flat out refuse to place these reviews as they asked, but they came back with a "solution", that I'm not sure I trust. They're telling me they can't remove the schema (red flag #4), but they can iframe it onto the website. Their logic, which is wrong, is that Google can't/doesn't crawl iframes so therefore the reviews can be displayed without any negative consequence. I obviously have some ethical concerns with this, but I have to provide the service to my client whether or not they share my values. However, I can object on professional grounds if I think they will take on undue risk. My only problem here is that I have no documentation for how this proposed solution would work. Working through this logically still leaves me with a gap, and that's where you folks come in!
Reviews and Ratings | | brettmandoes
A) We know that Google crawls iframes
B) We know that Google can apply schema within iframes (works with YouTube embeds)
C) We know that content within an iframe is technically on another website, so it doesn't normally apply to your website
D) I don't know how specifically reviews schema would interact with an iframe
E) I don't know if this would result in Google triggering an alarm and blocking the business I'm hoping you guys can help me figure this out. Ethics aside (making me cringe to type that) is this technically feasible without risk, or would this still be a risky move? For the record, another client tried filtering their reviews while marking up with schema against my recommendation and got caught, and received a penalty alert. They were removed from results until the problem was fixed.0 -
Schema Markup - Star Ratings
I'm trying to get the star ratings to appear next to our client's website in google search results. Here is the url:https://cstoneroof.com/ I believe I have it setup correctly but am unsure why the stars don't appear: structure data test here I pulled the rating value and count from Facebook. Not sure if it has to be Google reviews or if FB will work as well. Anybody have any thoughts here?
Reviews and Ratings | | a_toohill0 -
Rich Snippets (Rating stars) not showing up on website in search results
Hello, I have All in One Schema.org Rich Snippets plugin installed on my WP websites for the star snippets to show up in google search results. I used the Item Review property in this plugin for the homepage and under Reviewer’s Name (added name of author), Item to be reviewed (added brand/business name) and Your Rating (of course 5 :)). Now, the problem occurring is that instead of stars showing up in search results, the date when the respective page was published is showing up in search results. This is happening with all the websites I added plugin in. Am I doing something wrong or what is happening. Please help as i want those stars to show up on the websites. Please help me with any plugin or useful info that can help me with this. Thanks!
Reviews and Ratings | | BrianBotts.0 -
Rich snippets are not showing in search
We have a new real estate website. It was launched some 3-4 months back. Search results are not showing rich snippets. Although as per Google testing tool everything is just fine(All Good) As per Google webmaster they deduct 0 pages with structured data. Please suggest. The URL in question is **https://compare-properties.com/project/jaipur/melodia **
Reviews and Ratings | | rakesh10 -
Google Local Reviews : Creating a Recipricol Reviewing Network
Hi All! I recently came across an invitation for a group on Facebook (created by an internet marketer likely trying to drum up business) that is designed to get a bunch of business professionals to leave reviews for each other (not knowing each other or having worked with one another in any way) in an attempt to build good review profiles on Google local for all. Obviously this is frowned upon, but is it actually dangerous at this point? Are there filters or methods Google has to identify and punish businesses for this type of activity? As someone who always tries to do the right thing, it makes my skin boil when the scammers in our industry use manipulative tactics like this and even more annoyed when they actually work! Look forward to any specific info you all have on this. -Ricky
Reviews and Ratings | | RickyShockley0 -
Google+ Places Reviews
Hi There, Am I right in saying that Google Places reviews cannot be reviewed easily if at all. I have advised a client wirth a negative review to instead respond to the review and get clients to place good quality reviews. However, they seem to think if I ring Google they will just remove them and that Google has confirmed this. I am pretty sure I am right but before I jump through pointless hurdles with Google to be told I am, I want to make sure. Has anyone been successful in removing negative reviews from Google. Kind Regards Neil
Reviews and Ratings | | nezona0 -
Duplicate Google Plus Business Listings
Hi everyone, We have a client with duplicate Google Plus pages for two of their locations. The ones that are showing in search results for the most part are the ones we control, but we'd still like to report or delete the duplicates (which we do not control from our existing accounts). I used to notice the option to report a page as duplicate but no longer see that...any advice? Thanks!
Reviews and Ratings | | SUCCESSagency0