Why are accuracy scores in the dashboard different than in the individual listing?
-
How come when I search for my location in the Moz Local dashboard, it shows me the Score and the Accuracy, but then when I click into the individual location and the accuracy score is much lower? Which one is the source of truth, and is the best to report to clients? I don't want to report on inflated numbers.
-
Hi there! Kristina from Moz's Help Team here.
I can completely understand where your confusion comes from around these different figures you're seeing! Hopefully I can help explain the discrepancies here.
The score within your listing report is representative of what our system observes at this exact moment. So, it is a snapshot in time of how your listing distribution looks. This means that if, for example, one of our partners had an API outage at the time which caused them to be unable to report your listing's status to us, then that listing would appear as blank within your listing report and be reflected as such in the snapshot score.
However, issues like the one that I described above are completely temporary and do not impact your actual listings on those sites. So, we also include a "golden" score on your dashboard which is calculated with the best status we've observed from each aggregator over a longer timeframe. This score is intended to give you a more normalized impression of your listing score which is not impacted by unimportant volatilities.
I would say that both are useful in their own context, but you're absolutely right that it's not especially clear. As usual, you can always contact our team with any questions about the tools by emailing help@moz.com, but please do let me know if I can help further.
Thanks so much!
-Kristina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Local and Apple Maps: How does the listing update work?
Hello, how are apple maps updated via Moz Local? We have a client who changed their business name within the last six months. We noticed one of the few items that has not changed to date within their Moz dashboard is the name of the business on Apple Maps. In the Accuracy grid, the only item not checked within the Apple Maps column is the business name. Does anyone know how this process works within the Moz Local portal? Is there something we can do to advance the name change on our end? Thank you.
Moz Local | | JaredBroussard1 -
How to Sync Hot Frog with Moz Listing score
Hi, I have a Client who owns two restaurant locations. And have been updating and verifying their listings while using Moz's Listing Scores to validate improvements. 1st Locations' Moz listing score can be found here: https://goo.gl/h17VZj 2nd Locations' score can be found here: https://goo.gl/ZnQMpi Both have Hot Frog Listings 1st Locations Hot Frog Account: https://www.hotfrog.com/business/nv/henderson/me-gusta-tacos_43095742 2nd Hot Frog Account https://www.hotfrog.com/business/nv/las-vegas/me-gusta-tacos One thing is that although I have created a Hot Frog account for the 1st location, the Hot Frog account does not propagate with Moz's Listing analysis. On the other hand, the Second Location's Moz Listing shows that there is indeed a Hot Frog Account Not sure why one shows up, while the other does not. ZaULBWm d8aPpbG
Moz Local | | Sociable_Bistro1 -
Moz Local showing wrong Acxiom Listing
Hey there -- The Acxiom listing that is showing up for a client in Moz Local isn't the clients business. It's showing a different law office. The only overlapping data is the city, state and zip code. For reference, the client has claimed their Acxiom business listing. Anything I can do to fix this? I can't even click on the listing from Moz.
Moz Local | | ApogeeResults0 -
Facebook page not appearing in the Moz Local listing report
Hello, We recently set-up a Moz local account and have submitted our data about the business to it. However for some reason our Facebook page is not showing up in the listing report. The Facebook page is active and has all the NAP details but in the listing report, it only gives the option of creating a listing. Is there any way I can link our Facebook page in the listing report.
Moz Local | | greenguy11 -
How can I share my Business Listing on Moz Local?
I have 5 Published Listings and I wanna share it with one person. Can someone help me please?
Moz Local | | 2308930 -
Insider Pages and Citysearch listing issues
On our dashboard, I noticed that our Insider Pages listing (the one with the Insider Pages symbol) is linking to the listing for Citysearch. It is also the same link used for our Citysearch listing. Why is that? I managed to find our Insider Pages listing through a search on Google, but why isn't our Insider Pages listing in the dashboard going to that instead? Secondly, our Citysearch listing is showing a "PowerListings Synced" below the description, which indicates that it is managed by Yext. However, to our knowledge, we have not used Yext for that location. Could that be an issue? If we make an update to our listing, will it still be pushed to Citysearch? Thanks!
Moz Local | | Ree17010 -
Why Moz Local Not showing proper results for Our Business Listings?
Business Name :- For You Dental Pincode :- xxxxx [redacted for privacy] We have done all the business listing & It is showing only 60% complete. For example you can check our Hotfrog Profile :- http://www.hotfrog.com/Companies/For-You-Dental_31921112 Its 100% complete but moz showing it as 88% complete & we have also uploaded our listing through Moz Tool after that It is not showing any results its same as previous. Can anybody help me please?
Moz Local | | poptechmoz0 -
Google+ & Yelp Listings not recognized by Moz Local
I've been attempting to get a client's local listings all cleaned up using Moz Local. When I first did a scan, the Yelp listing was there but with an incorrect address. I uploaded all the data via CVS file successfully about a month ago. I logged into the claimed Yelp profile as the owner and made my adjustments. Now, the Moz Local tool says there is no Yelp listing and it's also reporting that there is no G+ page. Can anyone explain? Thanks!
Moz Local | | JanetJ0