Using Google Reviews for non local business
-
Hi All,
We are deciding on what site is best to capture reviews from customers and I'm just not sure what is the ideal option.
We are a SaaS business with multiple offices in different locations but the specific geographies are not really relevant to our customers.
Is it worth focusing on google reviews so that when our brand is searched there are plenty of nice shiny stars (plus maybe they can be added into adwords adverts as well...). Search volume for the keywords we don't yet rank for are not massive although still important.
Alternatively should we be thinking about something like G2Crowd. None of our competitors are doing anything so there's no real need to our muscle them on a review website and I don't think our end user will visit these sites before buying but we would point to them and say 'hey, look at all these great reviews'.
Finally I searched my old company recently who and just under news results were facebook reviews. Maybe that's another option.
All advice welcome.
All advice appreciated.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google number one search result looks drastically different in firefox compared to chrome
I just noticed this today that some websites and brands look like this on firefox only, and others while still being number one result for their brand name, do not appear like this at all. also, this does not happen over chrome at all. both images provided for comparison are using the same google apps account logged in. It would be nice if someone could shed some light on as to why this happens sporadically and what does it take to be distinguished like this for your own brand if you own the identical domain.com or whatever. Zz7ZkX5.png lpuwheo.png
Industry News | | Raydon0 -
Is it currently possible to have a company logo appear with a Google search result?
Hello, We're experimenting with rich snippets. It seems fairly easy to attain authorship through Google and have a headshot appear in a search result... However, we are wondering if it is possible to have a company logo appear (perhaps through rel="publisher"?). Surprisingly, I can't find much info on this. Thanks!
Industry News | | BBEXNinja0 -
Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement
Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. That’s the latest penalty that may cause you to rank lower in Google’s search results. It joins other penalties such as “Panda” and “Penguin.” We’re dubbing it the “Emanuel Update” in honor of Hollywood mogul Ari Emanuel, who helped prompt it. Read more here: http://searchengineland.com/dmca-requests-now-used-in-googles-ranking-algorithm-130118 What do you guys think MOZERS?
Industry News | | Chenzo0 -
Why Does OSE (Open Site Explorer) have such little backlink data on russian sites in the google.ru index?
OK this seems v strange, but google.ru are indexing far more BLs in their SERPS for a widget than OSE reports. Very little data is found in OSE for russian based sites. Is this the marketing intention? (I could send raw data if needed!) What is filtering this vast google.ru data list out? Is OSE only catered for US/UK?
Industry News | | Turkey0 -
Hello, Actually I have bit of doubt. If I create Google plus business page. Will it helpful or effects for my website ranking?
If I create Google plus business page. Will it helpful or effects for my website ranking?
Industry News | | jaybinary0 -
Starting an SEO Business - Stuff you need - HELP
When you started your SEO Business what software do you use to give information to your clients? How did you decide what to charge for your services? What services do you offer? Best tools to use? Any other information you think might be relevant? Thanks ahead
Industry News | | paulbaguley0 -
Google+ profiles and Rel Author. Extensive question
A bit of a mammoth question for discussion here: With the launch of Google+ and profiles, coupled with the ability to link/verify authorship using rel=me to google+ profile - A few questions with respect to the long term use and impact. As an individual - I can have a Google+ Profile, and add links to author pages where I am featured. If rel=me is used back to my G+ profile - google can recognise me as the writer - no problem with that. However - if I write for a variety of different sites, and produce a variety of different content - site owners could arguably become reluctant to link back or accredit me with the rel=me tag on the account I might be writing for a competitor for example, or other content in a totally different vertical that is irrelevant. Additionally - if i write for a company as an employee, and the rel=me tag is linked to my G+ profile - my profile (I would assume) is gaining strength from the fact that my work is cited through the link (even if no link juice is passed - my profile link is going to appear in the search results on a query that matches something I have written, and hence possibly drain some "company traffic" to my profile). If I were to then leave the employment of that company - and begin writing for a direct competitor - is my profile still benefiting from the old company content I have written? Given that google is not allowing pseudonyms or ghost writer profiles - where do we stand with respect to outsourced content? For example: The company has news written for them by a news supplier - (each writer has a name obviously) - but they don't have or don't want to create a G+ profile for me to link to. Is it a case of wait for google to come up with the company profiles? or, use a ghost name and run the gauntlet on G+? Lastly, and I suppose the bottom line - as a website owner/company director/SEO; Is adding rel=me links to all your writers profiles (given that some might only write 1 or 2 articles, and staff will inevitably come and go) an overall positive for SEO? or, a SERP nightmare if a writer moves on to another company? In essence are site owners just improving the writers profile rather than gaining very much?
Industry News | | IPINGlobal541 -
Question on Google's Differentiation
Hi everyone, We have a short question that probably has a very long answer: What are all the ways that Google differentiates one search result from another? This is really important for us to know and, up until now, we can't find a really good and complete source that explains this. Thank you in advance.
Industry News | | jid0