Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Navigation Bar have an effect on the link juice and the number of internal links?
-
Hi Moz community,
I am getting the "Avoid Too Many Internal Links" error from Moz for most of my pages and Google declared the max number as 100 internal links. However, most of my pages can't have internal links less than 100, since it is a commercial website and there are many categories that I have to show to my visitors by using the drop down navigation bar. Without counting the links in the navigation bar, the number of internal links is below 100.
I am wondering if the navigation bar links affect the link juice and counted as internal links by Google. The Same question also applies to the links in the footer.
Additionally, how about the products? I have hundreds of products in the category pages and even though I use pagination I still have many links in the category pages (probably more than 100 without even counting the navigation bar links). Does Google count the product links as internal links and how about the effect on the link juice?
Here is the website if you want to take a look: http://www.goldstore.com.tr
Thank you for your answers.
-
Hi onurcan-ikiz!
Moz has a great blog post that discusses how many links is too many. I would check that out for advice—while there isn't an exact number of links you should not exceed, many people suggest having fewer than 100 links per page.
If you main navigation as a lot of links I would be worried about the link juice. When your website receives a backlink from another website, hopefully with a high domain authority (YAY!), the link juice is being spread out to ALL the pages being linked from the page they are linking to.
This means if www.cnn.com (who has a domain authority of 96) links to your company's homepage, they would be spreading some of their authority to you through "link juice". But instead of retaining majority of that juice/authority on the homepage (thus increasing the authority on that page), you are going to be spreading fewer and fewer amounts of that authority through all 100+ pages linked from the main navigation.
Check out this link juice diagram to get a visual representation of what I am talking about.
Hope this helps!
-
"100 link rule": At some point in early 2016, John Müller or sb. else at Google said "a reasonable number / a few thousand links at most". Unfortunately I did only save the statement, not the exact source/date.
Nico
-
Hi,
I agree with EGOL that the "100 links" rule is old information.
To more specifically answer your question, yes, all links in your global navigation, footer and links on category and product pages are all counted as internal links and all (provided you haven't done anything silly like added "no follow" attributes) pass link equity throughout your site. For this reason it's important to be strategic about the architecture of your navigation and internal linking structure. Ideally, your top most important pages should be included, if possible in your navigation and/or footer.
It's not unusual for large eCommerce sites to have significantly more than 100 links on a given page.
For example, Home Depot ranks #2 in Google for the term "flushmount lights" with this page: http://www.homedepot.com/b/Lighting-Ceiling-Fans-Ceiling-Lights-Flushmount-Lights/N-5yc1vZc7nk
As you can see from the attached screenshot, this page has 523 links on it. While clearly exceeding the "100 links" - this page still has no problem ranking very well for a targeted keyword.
For verification that Google dropped the "100 links" rule, check out this Matt Cutts video from November, 2013 - https://www.youtube.com/watch?v=QHG6BkmzDEM
EGOL is also right that Moz should update their suggested SEO best practices to reflect more current methodology.
Hope that's helpful!
Dana
-
"Google declared the max number as 100 internal links."
This is old information.
"Avoid Too Many Internal Links" error from Moz "
I think that Moz needs to rethink this, though I know a lot of people will disagree with me... but I am willing to bet big on myself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Link Brokers Yes or No?
We have a client who has asked us to talk to link brokers to speed up the back linking process. Although I've been aware of them for ages I have never openly discussed the possible use of 'buying' links or engaging in that part of the industry. Do they have a place in SEO and if so what is the MOZ communities thoughts?
Intermediate & Advanced SEO | | wearehappymedia0 -
Multiple Internal links to same destinations
My company is redoing our homepage and there will be 4 links to our main play pages (5 games). 2 in the menu and 2 within the content. I was thinking I should no follow one of the links on the homepage + 1 in the menu so that we don't have link dilution from having multiple internal links to the same destination within 1 page. Does this make sense? Any downside of this or suggestions of a solution that may be more effective? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Number of images on Google?
Hello here, In the past I was able to find out pretty easily how many images from my website are indexed by Google and inside the Google image search index. But as today looks like Google is not giving you any numbers, it just lists the indexed images. I use the advanced image search, by defining my domain name for the "site or domain" field: http://www.google.com/advanced_image_search and then Google returns all the images coming from my website. Is there any way to know the actual number of images indexed? Any ideas are very welcome! Thank you in advance.
Intermediate & Advanced SEO | | fablau1 -
Redirect ruined domain to new domain without passing link juice
A new client has a domain which has been hammered by bad links, updates etc and it's basically on its arse because of previous SEO guys. They have various domains for their business (brand.com, brand.co.uk) and want to use a fresh domain and take it from there. Their current domain is brand.com (the ruined one). They're not bothered about the rankings for brand.com but they want to redirect brand.com to brand.co.uk so that previous clients can find them easily. Would a 302 redirect work for this? I don't want to set up a 301 redirect as I don't want any of the crappy links pointing across. Thanks!
Intermediate & Advanced SEO | | jasonwdexter0 -
Duplicate internal links on page, any benefit to nofollow
Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!
Intermediate & Advanced SEO | | JustinTaylor880 -
Do links in the nav bar help SEO?
If I am building a Nav bar should I use my keywords or make it easier for the user to find what they are looking for. IMO one should ALWAYS make a site based on user experience. If it Google and other SEs do count Nav links, would it be best to place more important keys first?
Intermediate & Advanced SEO | | SEODinosaur0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0
