How would you improve our URL structure?
-
Hi Mozzers,
I have a question about the URL structure on our website (www.ikwilzitzakken.nl). We now have a main category with "zitzakken" (beanbags). We also have different brands, types and colours.
Now we have URL's like this: <a>https://www.ikwilzitzakken.nl/zitzakken/vetsak/vetsak-fs600-flokati-zitzak/_381_w_3544_3862_NL_1</a> which seems long and not clean. Please don't look at the query at the end, we can't do anything about that in our CMS.
In english this would be: https://www.iwantbeanbags.nl/beanbags/vetsak/vetsak-fs600-flokati-beanbag/_381_w_3544_3862_NL_1
How would you optimise this? We do have good rankings (this one ranks #1 for example), but I think our overall structure could be way better. Would love your thoughts about this.
-
Hi,
It is always good to have nice clean URL's, but I wouldn't advise trying to change them all just for the sake of wanting to change them, especially if they are ranking so well.
What could be way better than 1st place?
Google has even said in the past, not to change URL's for SEO purposes.
If you had a problem because of this, then it might be a different discussion, but for the most part, a URL plays just a tiny part of what Google looks at.
I hope this helps.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing/shortening a url hurt SEO?
Hi all, I am in the process of making small optimization changes to my site. I noticed Moz identified quite a few URLs that could be shortened. I intend to shorten these URLs and create 301 redirects to ensure website users land on the right page. My question is, will this change in URL damage rankings and engagement(assuming the URL remains content relevant)? I have read in some places that when creating URL redirects for a change in domain, people saw a dip in rankings and engagement. I, however, am not intending to change the main domain of the site, but rather the URL slug. Any thoughts?
On-Page Optimization | | annegretwidmer0 -
Potential new URL structure for my ecommerce site
At the moment my site suffers from a flat product category structure where over 600 items fall into one category alone. This category is then filtered using a faceted search which appends query strings to the category URL and changes the products displayed on the page. At the moment our product category URL is as follows, www.domain.com/category/greeting-cards and this holds all cards including occasions such as anniversary, birthdays etc and also themes such as animal cards, contemporary cards etc I have proposed changes to my developer to change this structure to include subcategories. I can now go two subcategories deep. For example, "greeting cards > occasions > birthday cards" or "greeting cards > themes > animals". This is reflected in the new URL structure, which has been proposed, www.domain.com/greeting-cards/occasions/birthday-cards. In this URL do I need "occasions" in the URL as I don't think it adds much value to the user? Would I be better of having www.domain.com/greeting-cards/birthday-cards. If a user searches for "birthday cards" then I think this would be more relevant?
On-Page Optimization | | joe-ainswoth0 -
Display URL changed for Organic Regional Searches?
Hey. We currently have a US version of the site (/us) which is displaying in US Google Search. However the /us domain is also showing for our co.uk Google searches. Is there a way I can ensure the /us is only displayed for US searches? Any thoughts would be greatly appreciated 🙂
On-Page Optimization | | LoveCrafts0 -
Backlink URL: With or Without WWW?
When it comes to backlinks. Does it matter with or without WWW? For example my website is without WWW and I backlink with WWW, will it still affect my website rank?
On-Page Optimization | | Japracool0 -
Removing old URLs that are being used for my on page optimization?
Is there a way to remove old URL's that are still being used for my keywords for my on page optimization? They are giving me grades of F since they no longer exist and if I change the URL to the current one, the grade becomes an A, but they are still showing after the new crawl.
On-Page Optimization | | Dirty0 -
Good Internal Site Structure Idea?
Hello SEOMoz, After reading a bunch of your Site Structure articles, I've decided to make ours more flat. There are numerous pages on our site which are linked to directly from our homepage, wasting mysterious amounts of Link Juice every day. I want to remove most of these links so that the Fewer, and now more heavily weighted, Homepage Links will be more powerful... but I am worried that the pages which I am knocking down to the 3rd tier level already have high rank and are distributing this Juice to other pages. The problem is that 3 of these 9 pages are great for assisting our sales team, so I cannot take those 2 links off of the homepage...so I will be forced to Nofollow them instead. I am worried this is cutting down the number of pages on the site, also cutting out content which was previously indexed. Is this whole thing a good idea at all? And should I just leave those 2 pages alone because I can't remove the link? I'm thinking maybe I should rel=canonical it back to the homepage? I am ultimately trying to rank the homepage for the keyword "POS Software" and this is my on-site strategy for it. Maybe adding a link from those 2 pages that say "POS Software" back to the homepage is the best bet in this scenario? I am trying to learn the absolute best thing to do instead of guessing. Thanks! Derek
On-Page Optimization | | DerekM880 -
Keyword in URL
Hi everyone, I've heard many times that keyword prominence in url have a good impact for on-page optimization, even in SEOmoz it is one of the on-page factors. But what if i put keyword in URL then some of the page weight will be targeted to the page in the URL. Which in my vision makes only a negative impact. For ex. Targeted page <a>with keyword "buy car in NY" has a link with anchor text "buy car in NY" pointing on page **, so some weight from A will be transferred to B. Also I think this subject cover a cross linking, so I would like to know, what is the right way of doing cross linking and does it still brings any impact on keyword rankings in SERP.**</a> <a>**Good answer will be appreciated. Cheers, Russel**</a>
On-Page Optimization | | smokin_ace0 -
Site URL's
We are redeveloping our website, and have the option to amend URLs (with 301 redirects from old URL to new), so my question is: Would 'golfsite.com/golf-clubs' achieve superior rankings than 'golfsite.com/clubs' for the search term 'golf clubs' if all other factors were the same? Should the URL reflect the intended search term wherever possible?
On-Page Optimization | | swgolf1230