Ecommerce websites' SEO strategy
-
Hi,
Can you please make a short list how to make ecommerce websites SEO strategy?
I am working on ecommerce websites and I curiuos how You professional think this.Now I am:
- Optimizing the website
- Build few relavant links
Regards,
Misi
-
Hey! Here's a useful list of ecommerce tips like you requestedTips to Optimize Your Ecommerce Efforts•Choose the Right Platform : one that or allows you to implement SEO features•Unique Product Descriptions : Don’t take product descriptions straight from the manufacturer, avoid duplicate content penalties•User Interaction : encourage user activity through reviews and comments•Duplicate Contents: use canonical tags” and pagination tags to let search engines know how to deal with the pages with similar products/ contents•SEO Friendly URLs : if it is easily understood by users, it will also be understood by search engines•Rich Product Snippets : give search engines context about your content to improve click-through-rates in search results•Trust Seals: such as MasterCard, Better Business Bureau, and VeriSign Trust•Get Social: using social platforms and share buttons will only increase the chances of users ending up on your websiteIf you are interested in more details there's a full blog posting at: eyeflow.com/tips-for-optimizing-on-page-elements
-
Hello Mihaly!
Talking about more operating stuff, I think you should study:
- Faceted Navigation - considering almost e-commerce uses this
2)Canonical - to show to the Search Engine where is the most important products
3)Meta Robots - to avoid Content and Title Duplication.
With that in mind, you can think better how you are going to optimize your site.
I think that this three topics is a good start for e-commerce
Hope it helps! =]
-
I believe that the SEO strategy begins with obtaining an understanding of the business and identifying how they might succeed on the web. This would include information about their products, their ability to produce content and the resources that they can put into the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO traffic + backlinks question
Let's say I want to write a guest post for a website that is relevant to my website. Should i guest post on a website with high traffic but the traffic country is not mine? (eg// My website sells products in Canada only, should i guest post on a high traffic site from India?) Or would it be better to find a lower traffic website to guest post on but their organic traffic comes from Canada? Thanks!
Link Building | | chrisjordan0i10 -
Do i have too many 'follow' backlinks and am i being penalised by Google for it?
Hi all. I read on Moz recently that if a website has too large a percentage of 'follow' backlinks, that Google penalise the website because that is unnatural. IS this correct please? I ask because i have recently found that our own website, according to Moz, has 16,500 inbound links and they are ALL 'follow' links. These are all from independent 3rd parties and we havent commissioned any of them, so it is completely natural. URL if anyone cares is www.themosquito.co.uk Any advice would be appreciated. Cheers
Link Building | | TheMozzy0 -
Looking for seo expert
Dear members. I am looking for a seo expert who can help in my business presence? thanks
Link Building | | hellomandy21371 -
Listly and SEO
We use listly quite a lot. A few of our lists get embedded in other sites. A lot of the embedded lists have links back to us. Is there any seo benefit on this, or will just one of the sites count ? Isn't this just duplicate content ? Wondering what your thoughts are.
Link Building | | MarkQJones0 -
How to make a Blog for SEO?
I just create blog then review my product in my post with put the keyword and link back to my product. So if you have more detail please tell me and strategy. I would like to see case study. Sometime I read some blog I just know but I can not implement that for successful.
Link Building | | taradmkt0 -
What are the benefits of SEO?
If a client asks "why should I spend time and money on SEO?", how would you answer? Is "to be found in search engines" the answer? If so, wouldn't it be more cost effective to use PPC instead of SEO? Is link building a waste of time and money? Is it better to just concentrate on quality content?
Link Building | | SharpKiwi0 -
Outbound links and their pro's and con's
So I was wondering if there was a general consensis regarding the amount of outbound links you have coming from your domain to other domains and if there is a correlation between the more you have going out, the more (for want of a better word) damage you can do to your domain. EG: is a site with good domain authority better to keep the short leash on handing out links to external sites? Does this make the link juice from the site more valuable?
Link Building | | Daylan0 -
Where's MY SEO DVD'S
When I first signed up about a week and a half ago I paid for the DVD's but not only did I not get a confirmation, but my 2 emails requesting a status went unanswered. A question about the page crawl gets answered right away. So is this co. all tech? Sales dept. just takes money, then hides? What's up?
Link Building | | joemas990