Set Placeholder Page ASAP or Wait For Full Website?
-
It can take some time for a new business website to get picked up by all the search engines and indexed.
Let's assume it's going to take a month to build your new full-fledged business website. Would it be advantageous in the mean time to immediately launch the domain with an introductory website using a template site so you might have just two pages, a home page with logo, title, brief description of pages, a couple images, etc and a contact page. Would this help give the site a "jump start" on being indexed?
Or could that do more harm than good by putting up something "quick & dirty" versus the complete website with much more content, that has been SEO optimized?
-
I don't believe that it "hurts" to put up a temporary site. However, if it subtracts from your time of getting your real site up then that is a sacrifice.
I would rather put up the first few pages of my real site a day or two early than get a temporary site up a week before.
The only exception is that I would want something up ASAP if I knew that important people were looking for me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Consolidating product pages during website migration
Hello, We are an e-commerce & content site undergoing a website migration and redesign in the coming months. We will be getting an entirely new website. Many of our URLs will be changing: Current URL setup: www.mysite.com/catalog/SKU12345/product-title-here
Intermediate & Advanced SEO | | katelynroberts
Future URL setup: www.mysite.com/catalog/product-title-here So we're aware we will be using plenty of 301 redirects to achieve this. Further to this though, we currently have a product page for each configuration of a product - for example, a single-sided bookmark has its own page and URL, and the double-sided version of the same bookmark has its own page and URL. In our site redesign, we are hoping to consolidate each of these instances into one product page where users can select single or double-sided and the price will update accordingly. The bookmark URLs would then go from:
_www.mysite.com/catalog/SKU12345/bookmark-single-sided _(call this URL A for simplicity)www.mysite.com/catalog/SKU67890/bookmark-double-sided (call this URL B) To (after migrating to the new URL structure for the new site, and the now-consolidated single- & double-sided product pages):
www.mysite.com/catalog/bookmark (call this URL C) What is the best way to make this transition without losing too much of our SEO value? I understand there is nearly always traffic loss with URL changes but I'd like to at least minimize the damage as best I can. We have backlinks and ranks for many product pages so I want to make sure we pass as much of this as we can. (And is this at all further complicated by the fact that URL A & B won't exist on the new site, and URL C doesn't exist on the current site? Does this impact the use of the 301 redirects and if so, how?) Are we better off to approach this page consolidation after the site migration and treat it as a separate project? This is something that is important to our user experience, and is definitely a change we want to make. Any advice is appreciated - thank you! I'm a fairly beginner-intermediate SEO so this is all somewhat new but I want to be able to at least convey some understanding to our developer of what we need to do. I was able to find this discussion (https://moz.com/community/q/merging-pages-and-seo) which describes a similar situation and solutions if we were just consolidating the pages but doesn't quite have the complicating factor of the entire site migration happening at the same time. Thanks so much!0 -
Can you create town focused landing pages for a website without breaking Google guidelines?
I recently watched a webmaster video that said that town focused landing pages are seen as doorway pages if they only exist to capture search traffic. And then I read that just because you can sell your product/service in a certain area, doesn't mean you can have a page for it on your website. Is it possible to create town focused landing pages for a website without breaking Google guidelines?
Intermediate & Advanced SEO | | Silkstream1 -
Redirecting M Dot Mobile Website to Responsive Design Website Questions
Hi amazing Moz community 🙂 Couldn't find this question anywhere, and knew this was the place to ask! We are helping a client redirect an M Dot website to a Responsive Design website. We want to retain our mobile rankings for keywords. Three questions - We should use 301 redirects from the M Dot website to the new website correct? (not 302s?) How long does it take for Google to understand that we have launched a responsive website? Can we remove the 301 redirects after a few days (if the M Dot website interferes/breaks the new Responsive website)? We have verified an account on Google Search Console for the M Dot website, along with a mobile sitemap that has been submitted and verified. What should we do with this M Dot GSC account? Just delete it? Or keep it and upload the NEW XML Sitemap with the new WWW links (because the website is responsive). THANK YOU!
Intermediate & Advanced SEO | | accpar0 -
We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301s?
We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301 redirects or will search engines know to remove the old 404 pages from the SERPs? We are redesigning our existing website. The domain is staying the same, but the sub-structure and page names are changing. Do I still need to do 301s?
Intermediate & Advanced SEO | | GrandOptimizations0 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
301 redirect for page 2, page 3 etc of an article or feed
Hey guys, We're looking to move a blog feed we have to a new static URL page. We are using 301 redirects but I'm unsure of what to regarding page 2, page 3 etc. of the feed. How do I make sure those urls are being redirected as well? For example: Moving FloridaDentist.com/blog/dental-tips/ to a new page url FloridaDentist.com/dental-tips. So, we are using a 301 on that old url to the new one. My questions is what to do with the other pages like FloridaDentist.com/blog/dental-tips/page/3. How do we make sure that page is also 301'd to the new main url?
Intermediate & Advanced SEO | | RickyShockley0 -
How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>
Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>
Intermediate & Advanced SEO | | mycity4kids0 -
Can a home page penalty cause a drop in rankings for all pages?
All my main keywords have dropped out of the SERPS. Could it be that the home page (the strongest) page has been devalued and therefore 'link juice' that used to spread throughout the site is no longer doing so. Would this cause all other pages to drop? I just can't understand how all my pages have lost rankings. The site is still indexed so there's no problem there.
Intermediate & Advanced SEO | | SamCUK0