Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
-
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2.
Does anyone have any advise about the best information to have in the H1 and H2
-
You have some great responses so far, and I wanted to add one additional thought. Header tags are really important for screen readers. When in doubt about the best way to use page elements, I tend to think to myself about what would be the best case for Accessibility. The answer is usually one of your top options for search optimization also.
-
Yes, I agree with those responses. The other thing to consider is that H1 tags should be specifically descriptive of the page that they are on. If you have the same H1 on every page (company name) you are not giving search engines any extra clues to what the page is about. (Also H2 and below can be useful in structuring your page, but are not big ranking signals.)
-
Hi Li,
I'm completely agree with Umar's suggestion.
To know more how to use Heading tag in SEO perspective please read this @ http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/
Hope this helps.
Thanks
-
Hey Li,
Thanks for posting the question. The heading structure usually go something like this,
<``h1``>Main Headingh1>` `<h2>Secondary Heading 1`h2>h3>Sub-section of the secondary heading 1`h3``>``````In your case, I'd suggest you to go with your main "Service/Product Name" with your brand name at the page title (it's a common practice) And in H1, you can use your main service/product name.
The heading tags are used to represent different sections of web page content and they have the impact on both the SEO and usability of your site. So do use them where they should be placed and do not stuff them with the keywords.
Hope this helps!``
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Disappears From Google - But Rest of Site Still Ranked
As title suggests we are running into a serious issue of the home page disapearing from Google search results whilst the rest of the site still remains. We search for it naturally cannot find a trace, then use a "site:" command in Google and still the home page does not come up. We go into web masters and inspect the home page and even Google states that the page is indexable. We then run the "Request Indexing" and the site comes back on Google. This is having a damaging affect and we would like to understand why this issue is happening. Please note this is not happening on just one of our sites but has happened to three which are all located on the same server. One of our brand which has the issue is: www.henweekends.co.uk
Intermediate & Advanced SEO | | JH_OffLimits0 -
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Javascript to fetch page title for every webpage, is it good?
We have a zend framework that is complex to program if you ask me, and since we have 20k+ pages that we need to get proper titles to and meta descriptions, i need to ask if we use Javascript to handle page titles (basically the previously programming team had NOT set page titles at all) and i need to get proper page titles from a h1 tag within the page. current course of action which we can easily implement is fetch page title from that h1 tag being used throughout all pages with the help of javascript, But this does makes it difficult for engines to actually read what's the page title? since its being fetched with javascript code that we have put in, though i had doubts, is anyone one of you have simiilar situation before? if yes i need some help! Update: I tried the JavaScript way and here is what it looks like http://islamicencyclopedia.org/public/index/hadith/id/1/book_id/106 i know the fact that google won't read JavaScript like the way we have done with the website, But i need help on "How we can work around this issue" Knowing we don't have other options.
Intermediate & Advanced SEO | | SmartStartMediacom0 -
Ranking Page - Category vs. Blog Post - What is best for CTR?
Hi, I am not sure wether I shall rank with a category page, or create a new post. Let me explain... If I google for 'Basic SEO' I see an article from Rand with Authorship markup. That's cool so I can go straight to this result because I know there might be some good insight. BUT: 'Basic SEO' is also an category at MOZ an it is not ranking. On the other hand, if I google for 'advanced SEO' then the MOZ category for 'advanced SEO' is ranking. But there is no authorship image, so users are much less likely to click on that result. Now, I want to rank for a very important keyword for me (content keyword, not transactional). Therefor, I have a category called 'yoga exercises'. But shall I rather create an post about them only to increase CTR due to Google Authorship? I read in Google guidelines that Authorship on homepage an category pages are not appreciated. Hope you have some insights that can help me out.
Intermediate & Advanced SEO | | soralsokal0 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
How Many Images on 1 Page Are Acceptable
Example I have a page with a slideshow of 35 pictures. They are all unique pictures and relevant to the page, have unique alt text, though no captions or description surrounding the images. Page also has a lot of unique written content. Question: is this large nr of pictures potentially overwhelming for search engines and they may think it is spammy and it would be a safer bet to only keep the top 10 pictures on such page? I did review this great whiteboard Friday - http://moz.com/blog/image-seo-basics-whiteboard-friday - and I noticed this at very end: "The other part, and I see this happen a lot especially with bigger clients, is when you put lots and lots of images on one page, like an image gallery, those pages tend to be very hard to get indexed. The reason for that is there's not a lot unique textual content. A lot of times it's just overwhelming to users. It doesn't provide a lot of benefit in a search result." My page has been indexed, but will ranking potentially be hurt and to play it safe I better reduce nr of pictures? I do understand the "do what is best for the user" scenario and that is what I am doing with a lot of amazing original pictures not found on any other website. However, with search engines we obviously have to consider how they operate as well. Thank you
Intermediate & Advanced SEO | | khi50 -
Can we retrieve all 404 pages of my site?
Hi, Can we retrieve all 404 pages of my site? is there any syntax i can use in Google search to list just pages that give 404? Tool/Site that can scan all pages in Google Index and give me this report. Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Company name causing Google penalty?
Hi all, Once of my clients has a keyword as part of their company name, and it seems like the website is being given a penalty in the keyword SERP because of the amount of websites linking back using the company name? Is there anything i can do to prevent/balance this out? Thanks, Anthony
Intermediate & Advanced SEO | | AnthonyHall0