Schema.org wrong display in SERP
-
Hi, and happy new year!
I tagged our new platform with schema.org: website+application software. There's also "reviews". Those reviews use datepublished microdata. However it seems that this info is used as a date for the page...
Search for "logiciel cesar" with Google.fr, and the page is https://www.caplogiciel.com/logiciel/cesar
Here's a screenshot of the result: https://www.evernote.com/l/AN29vPn0PFNJdINZtA9QU6x_tmoq99c8D3AWhat did I do wrong? I checked other websites which are well displayed on Google and they use the same microdata...
Thanks. Best,
Benoit.
-
Google testing tool seems to be showing a Software Application schema but not the reviews. When I pull out just the review source code, it's saying that the item being reviewed is missing. Honestly, though, trouble-shooting these can be tricky sometimes. I'd check the tool, though, and just take a look at the errors:
https://search.google.com/structured-data/testing-tool/u/0/
It is possible to have the schema correct and still not get reviews, though, if Google simply decides not to display reviews for that SERP. I'm not seeing anyone with reviews for the first give pages of that query, so that's a solid sign that this may be more than just mark-up. Google seems to ramp up and scale back which queries get reviews all the time, and there's no way to track that (other than their presence/absence). Most you can do is double-check the code and hope for the best.
Sorry, I know that's not a very satisfying answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is anyone aware about a tool that can be used for tracking YouTube video ranking on SERP & YouTube?
I am looking for a tool that can track ranking position of a YouTube video on SERP and YouTube. An example would be, Suppose I have a video X. I want to know the position of the video for keywords A,B,C on SERP and YouTube. Do let me know your inputs.
Intermediate & Advanced SEO | | SameerBhatia0 -
SERP cannibalization
Hi Moz Community, Recently I've been seeing multiple pages from my eCommerce site pop up in the SERPS for a couple of queries. Usually I would count this as a good thing but since both pages that generally pop up are so similar I'm starting to wonder if we would rank better with just one page. My example is the query "birthday gifts" Both of the URL's below show up in the search results one after the other on the first page. The URL on the top is our family page and the one below it is our subcat page, you can find both in the top nav. of our site. www.uncommongoods.com/gifts/birthday-gifts/birthday-gifts (family) www.uncommongoods.com/gifts/birthday-gifts (subcat) Both of these pages have different PA's and the subcat page that currently lives in our site nav is actually: **www.uncommongoods.com/gifts/birthday-**gifts?view=all. ****This url doesn't show up in the serps and is rel=canonicaled to the subcat page without the parameter listed above. We use this page in the nav because we think it's a better user experience than the actual subcat page. If we were to condense all three pages into one would we rank higher? Any thoughts here would be appreciated. Thanks
Intermediate & Advanced SEO | | znotes0 -
How to work with schema.org together with Wordpress
Hi schema.org seems to be quite simple when working with a plain HTML website. You just look up the code you need on schame.org and implement it in the HTML file as required. But when using Wordpress things become more complicated. I have to use plugins for schemata and then I can only use the schemata that exist in those plugins which are very limited. How do you deal with this issue? Cheers Marc
Intermediate & Advanced SEO | | RWW1 -
Massive SERP crash
I came in this morning to a swath of email updates from Moz. Our site had jumped in ranking in the four geographic regions we target and we were seeing (more or less) the best results we've ever had. Most of the jumps were only 1 - 4 places but they were for our most competitive keywords. Late this afternoon I did some spot checks on keywords to confirm that we were still holding roughly in the same positions and before I reported this to the wider business. We're not. What's more we have dropped off the first page for some terms and don't seem to be ranked at all for for others. The only keywords we're getting good rankings for are branded search terms. I can only assume this is due to a technical issues over the weekend our developers caused. I'm not completely across this but I at some point our sitemaps stopped working and a huge number of links on the site were broken. Could a massive surge in 404s cause this? I'm checking google analytics and I can't see a drop in organic traffic yet although I don't have the full figures for today. Thanks
Intermediate & Advanced SEO | | ahyde0 -
Schema for a discount
Hi! I'm trying to implement schema for a discount and it doesn't seem to be working. Is this the correct code? NAME OF ORDER HERE are $DISCOUNT HERE What am I missing? Thanks!
Intermediate & Advanced SEO | | 199580 -
Weird title tag in SERps (see attachment)
Hi Mozzers Does anyone know why my clients title tag appears like it does in the image attached? It seems as though Google is pulling the parent page url and putting that at the front. All other title tags are normal. Anyone any ideas and is it anything to be worried about? Thanks Anthony @Anthony_Mac85 9KhTgk5
Intermediate & Advanced SEO | | Tone_Agency0 -
Geo-specific SERP Rank Tracker that is good for hyper local results?
We've had a lot of success using Raven Tools, as well as some other tools for SERP Rankings for our clients; however, most only go down to the country level. We're researching into some good hyper local trackers (down to the city/zip level). Does anyone have any suggestions?
Intermediate & Advanced SEO | | BlastAM0 -
Schema for Hotel
I was interested in setting up rich snippets for all our hotels. I having a difficult time finding an example for a hotel without reviews. If you could add reviews, is there a way of showing your ratings on google places? I would like to add a picture, price, reviews, etc. for www.paradisus-puntacana.com/? Anyway, you can help me out with forming a rich snippet for this hotel?
Intermediate & Advanced SEO | | Melia0