Does location of my VPS and IP adress matter to Google's ranking?
-
We're busy with adding a German version of our webshop. Right now we're quit successful in The Netherlands with our webshop and SEO. I wonder if Google minds the location of the website (VPS) and IP address concerning SEO for our German webshop. If I Google on this subject I can not find a clear answer. Can somebody help me?
-
Ok, so, to clear the topic. It CAN matter, the keyword is "can", specifically for local content. The IP is one of many-many things, which is assessed by google for rankings, but far not the most important one.
Here is my recommendation:
If you are going to use completely different website with different tld for german version, like website.de and now you have website.nl, then yes, it might make sense to have separate hosting package and server in germany. Yet, you'd need to use hreflangs anyway, saying that it's the same company and website, just in different languages. Also you'd specify that in your GSC. That directly tells google what website is for what country. Therefore there wouldn't be any confusion on Google's side.
Now, here is another example. Let's say you are in Holland, content on the website has content about Holland and Germany, you have website.com domain (neutral, not .nl or .de), then Google maybe kinda confused in terms of where to rank you and look at IP.
Hope this makes sense.
-
In all the video's matt says it does matter, I'm a bit confused. Our webshop is located in Holland right know, but we'll start a German version of it soon. Is my SEO negative affected when my webserver is still located in Holland or, not? Can somebody give me some advise?
-
Howdy.
In short - no, it doesn't matter. There are several videos from Matt Cutts on this topic. They're a bit old, but still apply. https://www.google.com/search?q=server+location+matt+cutts&espv=2&source=lnms&tbm=vid&sa=X&ved=0ahUKEwiGveX-uurRAhUCr1QKHbtYClkQ_AUICSgC&biw=1745&bih=864
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does sharing same Business Name affect Google ranking?
Hey guys, We have been working for a client who is offering graphic design work almost 2 months. It is a new business and let's say the business name is ABC Graphic Design. So far all the pages are indexed, we built natural links through local directories, blog postings on relevant niche blogs and social media. We optimised the content and meta tags like we always do. However, none of the target keywords appear on the first 10 pages. This is quite odd considering we had a client who was doing the same business and we managed to show some progress in the first 2 months. We did some research and noticed that there are 2 ABC design websites with similar domain names and offering same services. They have nothing to do with my client and they are located in overseas. When i search ABC Graphic Design, the results show other companies instead of my client. My question is whether having a similar business name would affect the ranking. Obviously the other 2 websites have longer history and better ranking. Any suggestions?
Intermediate & Advanced SEO | | owengna0 -
Is it a problem that Google's index shows paginated page urls, even with canonical tags in place?
Since Google shows more pages indexed than makes sense, I used Google's API and some other means to get everything Google has in its index for a site I'm working on. The results bring up a couple of oddities. It shows a lot of urls to the same page, but with different tracking code.The url with tracking code always follows a question mark and could look like: http://www.MozExampleURL.com?tracking-example http://www.MozExampleURL.com?another-tracking-examle http://www.MozExampleURL.com?tracking-example-3 etc So, the only thing that distinguishes one url from the next is a tracking url. On these pages, canonical tags are in place as: <link rel="canonical<a class="attribute-value">l</a>" href="http://www.MozExampleURL.com" /> So, why does the index have urls that are only different in terms of tracking urls? I would think it would ignore everything, starting with the question mark. The index also shows paginated pages. I would think it should show the one canonical url and leave it at that. Is this a problem about which something should be done? Best... Darcy
Intermediate & Advanced SEO | | 945010 -
GEO IP Redirects affecting Organic Rankings
Not sure if anyone has ever had this problem. We have a client who is a UK based retailer with a large retail presence in Canada and a U.S site as well. For the past year while keeping track of their rankings, they steadily ranked #1 for their brand term on Google.CA. At the end of June we implemented a GEO IP redirect for U.S visitors to be redirected to the U.S site if they clicked on the .CA listing. Over the next two weeks the ranking for the single branded keyword went from #1 to completely off the top 50. Could this have possibly happened due to the GEO IP redirect? The .CO.UK site has always been top 3 in the organic listing and is still #1 but in Google.ca the Canadian site has dropped off completely after consistently ranking #1.
Intermediate & Advanced SEO | | demacmedia0 -
Google didn't indexed my domain.
I bought *out.com more than 1 year, google bot even don't come, then I put the domain to the domain parking. what can I do? I want google index me.
Intermediate & Advanced SEO | | Yue0 -
How does Google determine 'top refeferences'?
Does anyone have any insight into how Google determines 'top references' from medical websites?
Intermediate & Advanced SEO | | nicole.healthline
For example, if you search 'skin disorders,' you'll see 'Sources include <cite>nih.gov</cite>, <cite>medicinenet.com</cite> and <cite>dmoz.org</cite>'--how is that determined?0 -
How to get the 'show map of' tag/link in Google search results
I have 2 clients that have apparently random examples of the 'show map of' link in Google search results. The maps/addresses are accurate and for airports. They are both aggregators, they service the airports e.g. lax airport shuttle (not actual example) BUT DO NOT have Google Place listings for these pages either manually OR auto populated from Google, DO NOT have the map or address info on the pages that are returned in the search results with the map link. Does anyone know how this is the case? Its great that this happens for them but id like to know how/why so I can replicate across all their appropriate pages. My understanding was that for this to happen you HAD to have Google Place pages for the appropriate pages (which they cant do as they are aggregators). Thanks in advance, Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
What's the best .NET blog solution?
I asked our developers to implement a WordPress blog on our site and they feel that the technology stack that is required to support WP will interfere with a number of different .NET production applications on that server. I can't justify another server just because of a blog either. They want me to find a .NET blog solution. The only thing that looks decent out there is dotnetblogengine.net. Has anyone had any experience with this tool or any others like it? Thanks, Alex
Intermediate & Advanced SEO | | dbuckles1 -
.com ranking over other ccTLD's that were created
We had a ecommerce website that used to function as the website for every other locale we had around the world. For example the French version was Domain.com/fr_FR/ or a German version in English would be Domain.com/en_DE/. Recently we moved all of our larger international locales to their corresponding ccTLD so no we have Domain.fr and Domain.de.(This happened about two months ago) The problem with this is that we are getting hardly any organic traffic and sales on these new TLD's. I am thinking this is because they are new but I am not positive. If you compare the traffic we used to see on the old domain versus the traffic we see on the new domain it is a lot less. I am currently going through to make sure that all of the old pages are not up and the next thing I want to know is for the old pages would it be better to use a 301 re-direct or a rel=canonical to the new ccTLD to avoid duplicate content and those old pages from out ranking our new pages? Also what are some other causes for our traffic being down so much? It just seems that there is a much bigger problem but I don't know what it could be.
Intermediate & Advanced SEO | | DRSearchEngOpt0