Channel grouping path / assisted conversion benchmarks by industry
-
Hi Mozzers,
I'm trying to find benchmark channel grouping paths to conversion, or assisted conversion trends, by industry... is anybody aware of any benchmark data out there?
Thanks!
-
Thanks Patrick... this is helpful!
-
Hi there
While I'm not personally aware of detailed benchmark data (although I'm sure it's our there and someone will get you where you need to go), Google does offer a high level tool that can give you some break downs of interactions based on data they have (which is alot). Here's the tool called The Customer Journey to Online Purchase - you're able to say the size of your business, the industry, and also the country.
Hopefully this helps a bit in your quest! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to set a Goal conversion tracking from a subdomain to a root domain?
Hi Mozzers, Here is an issue I am going through: I have a root domain(www.example.com) that is the core website where you are able to schedule a service I have a subdomain (sub.example.om) that is part of content strategy offering free tips and follows a different branding strategy. There are internal links from sub to root domain I have a GA subdomain tracking code installed on every page for both domains I would love to set goal tracking on GA for visitors coming to my subdomain, then going to root domain and then schedule a sevices? Is this possible? If it is, can someone show me a How To because I tried it anddidn't work? Thanks mozzers!
Conversion Rate Optimization | | Ideas-Money-Art0 -
Suggestions for Conversion Rate Optimization low cost companies?
Does anyone have a list of suggestions for lower cost companies to do conversions. I am a new business and just wanted my "Cart" check out with maybe some suggestions for improvement and a little testing to see if it is done correctly. Thank you, Boo
Conversion Rate Optimization | | Boodreaux0 -
Can someone give me some good articles about conversion?
I finally bought the seo moz pro version. I consider myself pretty knowledgeable in seo, content/social media marketing, but I am a rookie at conversion optimization. HELP PLEASE! I am trying to convert traffic into phone calls and/or contact forms.
Conversion Rate Optimization | | SwanJob0 -
Does adding a well scripted and produced video help significantly in conversions from visits to my divorce lawyer website to calls for my services?
Should the addition of well scripted and produced video to my divorce lawyer website increase my conversions and, if so, to what extent?
Conversion Rate Optimization | | hildebrandlaw0 -
How important is Conversion Rate Optimisation?
Silly question I know but just wanted to talk about it, more of a discussion then anything. How important is CRO to you? Anyone have any stats before and after? Cheers
Conversion Rate Optimization | | activitysuper0 -
Top 5 Conversion Rate Tips for a "Beds Shop E-commerce"
Which are in your opinion the "Top 5 things to do" to increase the conversion rate in a beds e-commerce site? The conversion is "to sell a bed" 🙂 The website is http://www.idealetti.com Thank you in advance to everyone that share his experience or give some advice!
Conversion Rate Optimization | | YESdesign0 -
For the hotel website, should i make homepage banner/slideshow in flash or javascript
Hello Sir, We have build hotel website and enabled google analytics on that. When we were going through the report of google analytics it shows that 69% have java and other 31% visitor has no java. We have designed Slideshow/banner on home page which shows different pictures of hotel which is in javascript. My question is as per google analytics report 31% have no java, that means they are not able to see that slideshow/banner of hotel pictures? is this the reason for 23% bounce rate on our website? Please help on this because I have spend nights on seo and tried lot of goal conversion techniques with different landing pages. I will heartily appreciate you response. Thanks, Bandro.
Conversion Rate Optimization | | Bandro0 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0