Minimum amount of content for Ecommerce pages?
-
Hi Guys,
Currently optimizing my e-commerce store which currently has around 100 words of content on average for each category page.
Based on this study by Backlinko the more content the better:
http://backlinko.com/wp-content/uploads/2016/01/02_Content-Total-Word-Count_line.png
Would you say this is true for e-commerce pages, for example, a page like this:
http://www.theiconic.com.au/yoga-pants/
What benefits would you receive with adding more content?
Is it basically more content, leads to more potential long-tail opportunity and more organic traffic?
Assuming the content is solid and not built just for SEO reasons.
Cheers.
-
Hi everyone - As this question appears to be a duplicate, we are closing this one to new responses. We ask that you kindly continue this conversation where the question was originally asked: https://moz.com/community/q/minimum-amount-of-content-for-ecommerce-pages#question_97949.
Thanks so much for your understanding!
Christy
-
i would like to say - so much content you need to describe your category or products to the user.
But it is still working to write a lot of content arround the topic and ask so much questions and fill it up with keywordrich testimonials. That done in the left sidebar makes the content look thin and the products are on top.
Also you can write a lot content above the products - not to much - and just after the products. A lot shops are still working that way.
just to explain what i mean - the #1 result for your topic in germany: zalando(dot)de/yogahose/ - they do it for each category and rank perfectly. Not just because the content, but it may be one reason. They ussually use 300+ Words, mostly 300 and other relevant categries are linked in these 300 words.
Be sure you don't have duplicate content and right canonicals. Take care about your filter and pagination
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can noindexed pages accrue page authority?
My company's site has a large set of pages (tens of thousands) that have very thin or no content. They typically target a single low-competition keyword (and typically rank very well), but the pages have a very high bounce rate and are definitely hurting our domain's overall rankings via Panda (quality ranking). I'm planning on recommending we noindexed these pages temporarily, and reindex each page as resources are able to fill in content. My question is whether an individual page will be able to accrue any page authority for that target term while noindexed. We DO want to rank for all those terms, just not until we have the content to back it up. However, we're in a pretty competitive space up against domains that have been around a lot longer and have higher domain authorities. Like I said, these pages rank well right now, even with thin content. The worry is if we noindex them while we slowly build out content, will our competitors get the edge on those terms (with their subpar but continually available content)? Do you think Google will give us any credit for having had the page all along, just not always indexed?
Intermediate & Advanced SEO | | THandorf0 -
Duplicate page content errors for Web App Login
Hi There I have 6 duplicate content errors, but they are for the WebApp login from our website. I have put a Noindex on the Sitemap to stop google from indexing them to see if that would work. But it didn't. These links as far as I can see are not even on the website www.skemaz.net, but are links beyond the website and on the Web App itself eg : <colgroup><col width="529"></colgroup>
Intermediate & Advanced SEO | | Skemazer
| http://login.skemaz.net |
| http://login.skemaz.net/LogIn?ReturnUrl=%2Fchangepassword |
| http://login.skemaz.net/Login |
| http://login.skemaz.net/LogIn?ReturnUrl=%2FHome | Any suggestions would be greatly appreciated. Kind regards Sarah0 -
Splitting down pages
Hello everyone, I have a page on my directory for example:
Intermediate & Advanced SEO | | SamBayPublishing
https://ose.directory/topics/breathing-apparatus The title on this page is small yet a bit unspecific:
Breathing Apparatus Companies, Suppliers and Manufacturers On webmaster tools these terms hold different values for each category so "topic name companies" sometimes has a lot more searches than "topic name suppliers". I was thinking if I could split the page into the following into three separate pages would that be better: https://ose.directory/topics/breathing-apparatus (main - Title: Breathing Apparatus)
https://ose.directory/topics/breathing-apparatus/companies (Title: Breathing Apparatus Companies)
https://ose.directory/topics/breathing-apparatus/manufacturers (Title: Breathing Apparatus Manufacturers)
https://ose.directory/topics/breathing-apparatus/suppliers (Title: Breathing Apparatus Suppliers) Two Questions: Would this be more beneficial from an SEO perspective? Would google penalise me for doing this, if so is there a way to do it properly. PS. The list of companies may be the same but the page content ever so slightly different. I know this would not effect my users much because the terms I am using all mean pretty much the same thing. The companies do all three.0 -
After adding a ssl certificate to my site I encountered problems with duplicate pages and page titles
Hey everyone! After adding a ssl certificate to my site it seems that every page on my site has duplicated it's self. I think that is because it has combined the www.domainname.com and domainname.com. I would really hate to add a rel canonical to every page to solve this issue. I am sure there is another way but I am not sure how to do it. Has anyone else ran into this problem and if so how did you solve it? Thanks and any and all ideas are very appreciated.
Intermediate & Advanced SEO | | LovingatYourBest0 -
A/B Testing - Should I add product descriptions on my category landing pages as well as on product pages and if so . how to do this to avoid duplicate content
Hi All, I recently relaunched a new design on my tool hire eCommerce website and now display my products in grid form on my category landing pages as opposed to just a list view which we previously had on the old design. My bounce rates are alot higher than they use to be and my gut instinct is telling me maybe this is wrong . I want to do some a/b testing using a list view. My question is , previously in our list views we just showed the images and pricing and had on page content on the bottom of the page. The user would click on the product image and they would then we taken to the product page which has the product description , t&c, etc etc.. If I was to do this in my a/b testing but change it so we also displayed the product descriptions as well on the category landing pages . Is there a special way to do this as in effect, we would have duplicate content as the product descriptions are also on the product page?. Does anyone have any thoughts on this as to whether its a No No from an SEO point of view ?... Heres a short url link to one of my category pages - http://goo.gl/QJv5gw Historically we use to rank well for the category landing pages and not for the product pages.Our Rankings are down , bounce rates are higher so I am trying to sort both. We have good content on pages etc. Any advice greatly appreciated as always thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
New indepth page for content marketing - feedback?
I finally figured out that to EARN quality links I need some great content that I can share. Content that is valuable to people. So I created a (indepth?) article with some pretty sweet infographics. This is NEW to me. So I was hoping I could get some feedback on this before I attempt to promote it to media and industry publishers. Here is the link: http://www.titanium-jewelry.com/jewelry-insurance-info.html Would love your feedback and suggestions! Thanks ron
Intermediate & Advanced SEO | | yatesandcojewelers2 -
Page is noindex
Hi, We set pages with this and i can see in the view source of the page <meta name="robots" content="noindex"/> We had a new page posted in the site and its indexed by Google but now the new post is visible on a page thats shows partial data which we noindexed as above because its duplicate data and search engines dont have to see it But its still crawling Any ideas?
Intermediate & Advanced SEO | | mtthompsons0 -
Getting individual website pages to rank for their targeted terms instead of just the home page
Hi Everyone, There is a pattern which I have noticed when trying to get individual pages to rank for the allocated targeted terms when I execute an SEO campaign and would been keen on anyones thoughts on how they have effectively addressed this. Let me try and explain this by going through an example: Let's say I am a business coach and already have a website where it includes several of my different coaching services. Now for this SEO campaign, I'm looking to improve exposure for the clients "business coaching" services. I have a quick look at analytics and rankings and notice that the website already ranks fairly well for that term but from the home page and not the service page. I go through the usual process of optimising the site (on-page - content, meta data, internal linking) as well as a linkbuilding campaign throughout the next couple of month's, however this results in either just the home page improving or the business page does improve, but the homepage's existing ranking has suffered, therefore not benefiting the site overall. My question: If a term already ranks or receives a decent amount of traffic from the home page and not from the page that its supposed to, why do you think its the case and what would you be your approach to try shift the traffic to the individual page, without impacting the site too much?. Note: To add the home page keyword target term would have been updated? Thanks, Vahe
Intermediate & Advanced SEO | | Vahe.Arabian0