Categories showing on SERP listings?
-
Hi I was wondering if anyone knows what these are called? See attached screenshot.
Basically, it looks like Google is pulling the primary category and then sub categories from the site and adding them to the SERP listing.
Are there any benefits to this besides possibly higher CTR?
Cheers.
-
Hi there,
What SERP results you get depends on your search queries. If you search for a niche category of your products and you see your results, naturally you will see the URL where these products sit. So it is the exact URL of the result.
Potential benefits:
- You see the search term a few times which might look appealing and increase CTR's
- You can easily run research on competitors and see how they organise their sitemap or in which category they place a particular product
- Potentially it can be more eye-catching as it takes more space than a short URL.
I hope this helps.
Katarina
-
Hi wozniak65,
They are breadcrumbs. It is showing the path of where the content is found on the website. It is only seems like its pulling categories but it is just following the path of the content.
Thanks,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Places Tools To Find Duplicate Listings?
Hey guys, Any recommended tools - paid or processes to find duplicate listings for Google Places? Cheers.
Intermediate & Advanced SEO | | wickstar0 -
Weirdist Meta Description I've Seen in a SERP
For one e-commerce website, in place of the proper meta description, Google is showing a 318-character-long mix of snippets from the homepage content for the domain search (e.g. [example.com]). A brand search returns the correct meta description - as do the keywords the homepage ranks for. I know Google changes the meta description if it doesn't think it's relevant, but this one (there is only one) is and has (as far as we know) shown until now, and I've never seen such a mix of text in the SERP, and so many characters - it's picking up random text from bits of anchor text e.g. "privacy policy", title attributes from links, labels from radio buttons and more. The home page W3C validates apart from a couple of basic things like missing alt text. The only things that might be related that don't are some custom meta name tags added by the CMS - but I wouldn't think this would make any difference to whether a meta description is displayed properly or not? I've recommended we wait until tomorrow to see if Google fixes this on recrawl, but does anyone have any ideas if it doesn't? The homepage doesn't feature much standalone text, so I was thinking if we add a few extra words it might encourage Google to pick from that if it doesn't want to use the meta description. The text would have to be useful for users and fit in with the design of course, which could be awkward...
Intermediate & Advanced SEO | | Alex-Harford1 -
Optimizing WordPress Pages With List of Posts
A friend of mine has published a new site called www.localsguidesa.com. It is an informational/review site about a resort town. Most of my experience has been dealing with single html pages. In the case of this site, the main "money keyword" pages are mainly an introduction of text followed by a list and snipped of blog posts such as this page http://localsguidesa.com/what-to-see-do/attractions which would target St Augustine Attractions. Would she be better off making the main pages with more content and less blog posts? How would ranking be affected with all the preview blog posts on the page? The strategy is for the blog posts to rank on the longer tail keywords...such as "Top 10 Attractions in St Augustine ", but what suggestions would you have for a main navigation page such as http://localsguidesa.com/what-to-see-do/attractions
Intermediate & Advanced SEO | | Pinlaser1 -
Show wordpress "archive links" on blog?
I here conflicting reports on whether to show wordpress archive links on the blog or not. Some say it is important for viewers to see, others say it is not and creates way too many links. I think both have good points but for SEO purposes, I lean towards removing them. What do Moz users think?
Intermediate & Advanced SEO | | seomozinator0 -
Page not appearing in SERPs
I have a regional site that does fairly well for most towns in the area (top 10-20). However, one place that has always done OK and has great content is not anywhere within the first 200. Everything looks OK, canonical link is correct, I can find the page if I search for exact text, there aren't any higher ranking duplicate pages. Any ideas what may have happened and how I can confirm a penalty for example. TIA,
Intermediate & Advanced SEO | | Cornwall
Chris0 -
Non-www URL showing in Blog
Thanks to Sanket Patel in an earlier query I've now got non-www pages showing as www. pages on my www.nile-cruises-4u.co.uk website. But the Blog which is part of the site posts and pages still show as non-www pages. For example: http://nile-cruises-4u.co.uk/blog/makadi-palace-hotel-makadi-bay/ I wonder if anyone has come upon the same problem and what the solution might be? Thanks, Colin
Intermediate & Advanced SEO | | NileCruises1 -
How to get video thumbnails to appear in SERPs
What's the best way to get video thumbs to appear in SERPs?
Intermediate & Advanced SEO | | nicole.healthline1 -
Was moving up in SERPS then Got Stuck on Page 2
Hi, I was continuously acquiring quality back-links and my site was moving up in Google SERPS for 3 main keywords. Within a few weeks i was on Page 2 and 3 for these three keywords, but after reaching there I got stuck on these pages and positions despite no change in link building strategy / pattern. I have even increased the number and quality of links that I acquire per day, but I am still stuck at exact same positions. The website is10 months old and related to a software niche. I update this website once a week. For one keyword I am stuck at position 1 of page two (you can well imagine the frustration..!!). My question is that what do I need to do to get out of this "SERP lock"?
Intermediate & Advanced SEO | | RightDirection0