Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Categories showing on SERP listings?
-
Hi I was wondering if anyone knows what these are called? See attached screenshot.
Basically, it looks like Google is pulling the primary category and then sub categories from the site and adding them to the SERP listing.
Are there any benefits to this besides possibly higher CTR?
Cheers.
-
Hi there,
What SERP results you get depends on your search queries. If you search for a niche category of your products and you see your results, naturally you will see the URL where these products sit. So it is the exact URL of the result.
Potential benefits:
- You see the search term a few times which might look appealing and increase CTR's
- You can easily run research on competitors and see how they organise their sitemap or in which category they place a particular product
- Potentially it can be more eye-catching as it takes more space than a short URL.
I hope this helps.
Katarina
-
Hi wozniak65,
They are breadcrumbs. It is showing the path of where the content is found on the website. It is only seems like its pulling categories but it is just following the path of the content.
Thanks,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cached version of my site is not showing content?
Hi mozzers, I am a bit worried since I looked a cache version of my site and somehow content is partially showing up and navigation has completely disappeared. Where could this come from? What should I be doing? Thanks!
Intermediate & Advanced SEO | | Taysir0 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
How to outrank a directory listing with high DA but low PA?
My site is at 4th place, 3 places above it is a gumtree (similar to yell, yelp) listing. How can you figure out how difficult it would be outrank those pages? I mean obviously the pages would have low PA and they are top based on the high DA of the site. This also seems to go back to keyword research and difficulty, when I'm doing keyword research and I see a wikipedia site in top 5 rank, or a yell.com or perhaps an article in forbes.com outranks your site. Typically the problem seems to be Google giving a lot of credit to these pages rankings based on the high DA rather than PA of the pages. How would you gauge the difficulty of that keyword then if the competition are pages with very high DA which is impossible to compete with but low PA? Thanks
Intermediate & Advanced SEO | | magusara2 -
How to 301 redirect old wordpress category?
Hi All, In order to avoid duplication errors we've decided to redirect old categories (merge some categories).
Intermediate & Advanced SEO | | BeytzNet
In the past we have been very generous with the number of categories we assigned each post. One category needs to be redirected back to blog home (removed completely) while a couple others should be merged. Afterwords we will re-categorize some of the old posts. What is the proper way to do so?
We are not technical, Is there a plugin that can assist? Thanks0 -
How do I list the subdomains of a domain?
Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan
Intermediate & Advanced SEO | | djlaidler0 -
How long does google take to show the results in SERP once the pages are indexed ?
Hi...I am a newbie & trying to optimize the website www.peprismine.com. I have 3 questions - A little background about this : Initially, close to 150 pages were indexed by google. However, we decided to remove close to 100 URLs (as they were quite similar). After the changes, we submitted the NEW sitemap (with close to 50 pages) & google has indexed those URLs in sitemap. 1. My pages were indexed by google few days back. How long does google take to display the URL in SERP once the pages get indexed ? 2. Does google give more preference to websites with more number of pages than those with lesser number of pages to display results in SERP (I have just 50 pages). Does the NUMBER of pages really matter ? 3. Does removal / change of URLs have any negative effect on ranking ? (Many of these URLs were not shown on the 1st page) An answer from SEO experts will be highly appreciated. Thnx !
Intermediate & Advanced SEO | | PepMozBot0 -
Cross linking between categories
Is it useful for SEO to cross link between TOP level categories, let's say I have a Home page and then 2 sub categories, one about green widgets one about red widgets
Intermediate & Advanced SEO | | seoanalytics
Should i create a link from the green widget to the red widget or should I leave those are separate silos ? I know that within a silo i need to cross link ( from green widget 1 to green widget 2 etc... ) but how about about from the main category to the other main category ?0
