Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. My landing pages don't show up in the SERPs, only my frontpage does.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    My landing pages don't show up in the SERPs, only my frontpage does.

    Intermediate & Advanced SEO
    3
    5
    906
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • InmediaDK
      InmediaDK last edited by

      I am having some trouble with getting the landing pages for a clients website to show up in the SERPs. 
      As far as I can see, the pages are optimized well, and they also get indexed by Google.

      The website is a danish webshop that sells wine, www.vindanmark.com

      Take for an instance this landing page, http://www.vindanmark.com/vinhandel/ 
      It is optimzied for the keywords "Vinhandel Århus".   Vinhandel means "Winestore" and "Århus" is a danish city.

      As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well.

      But I can't figure out, why the frontpage keep outranking the landingpages on every keyword. 
      What am I doing wrong here?

      1 Reply Last reply Reply Quote 1
      • InmediaDK
        InmediaDK @masoudfatemi last edited by

        I will check all the landing pages for this, and see if it helps.
        Thank you for your feedback 🙂

        1 Reply Last reply Reply Quote 0
        • InmediaDK
          InmediaDK @George.Fanucci last edited by

          No, so far there is very little backlinks to my deep-content pages, so I will definitely have to work a little more on this. Thanks for your feedback 🙂

          1 Reply Last reply Reply Quote 0
          • masoudfatemi
            masoudfatemi last edited by

            Hi

            Its a common problem, just check this items:

            • You are linking to the landing page from homepage with anchor text?
            • you have exact landing page keywords in your homepage title and metas?
            • your homepage shouldn't optimize for the landing page keywords
            • start building links to landing page to show to Google the right page to rank
            InmediaDK 1 Reply Last reply Reply Quote 3
            • George.Fanucci
              George.Fanucci last edited by

              This seems to be very common... home pages should outrank deeper pages, yes?. Are there any external backlinks (from relevant, authoritative sites) to your deep-content landing pages? Perhaps all your credibility resides on your home page. Have you done any off-page SEO for the landing pages?

              InmediaDK 1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • BeckyKey

                Paginated Pages Which Shouldnt' Exist..

                Hi I have paginated pages on a crawl which shouldn't be paginated: https://www.key.co.uk/en/key/chairs My crawl shows: <colgroup><col width="377"></colgroup>
                | https://www.key.co.uk/en/key/chairs?page=2 |
                | https://www.key.co.uk/en/key/chairs?page=3 |
                | https://www.key.co.uk/en/key/chairs?page=4 |
                | https://www.key.co.uk/en/key/chairs?page=5 |
                | https://www.key.co.uk/en/key/chairs?page=6 |
                | https://www.key.co.uk/en/key/chairs?page=7 |
                | https://www.key.co.uk/en/key/chairs?page=8 |
                | https://www.key.co.uk/en/key/chairs?page=9 |
                | https://www.key.co.uk/en/key/chairs?page=10 |
                | https://www.key.co.uk/en/key/chairs?page=11 |
                | https://www.key.co.uk/en/key/chairs?page=12 |
                | https://www.key.co.uk/en/key/chairs?page=13 |
                | https://www.key.co.uk/en/key/chairs?page=14 |
                | https://www.key.co.uk/en/key/chairs?page=15 |
                | https://www.key.co.uk/en/key/chairs?page=16 |
                | https://www.key.co.uk/en/key/chairs?page=17 | Where is this coming from? Thank you

                Intermediate & Advanced SEO | | BeckyKey
                0
              • Raymondlee

                Why some websites can rank the keywords they don't have in the page?

                Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.

                Intermediate & Advanced SEO | | Raymondlee
                0
              • Julien.Ferras

                Google doesn't index image slideshow

                Hi, My articles are indexed and images (full size) via a meta in the body also. But, the images in the slideshow are not indexed, have you any idea? A problem with the JS Example : http://www.parismatch.com/People/Television/Sport-a-la-tele-les-femmes-a-l-abordage-962989 Thank you in advance Julien

                Intermediate & Advanced SEO | | Julien.Ferras
                0
              • Ullamalm

                Ranking 2 pages on the same domain in the same SERP

                I thought it was generally said that Google will favour 1 page per domain for a particular SERP, but I have seen examples where that is not the case (i.e. Same domain is ranking 2 different pages on the 1st page of the SERPs...) Are there any "tricks" to taking up 2 first page SERP positions, or am I mistaken that this doesn't always happen?

                Intermediate & Advanced SEO | | Ullamalm
                0
              • shauna7084

                Multiple Landing Pages and Backlinks

                I have a client that does website contract work for about 50 governmental county websites.  The client has the ability to add a link back in the footer of each of these websites.  I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it).  I also want a different landing page to rank for each term.  The 50 different landing pages would be a bit like location pages for local search.  Each one targets a different county.  However, I do not have a lot of unique content for each page.  Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy?  Do I need more unique content for each landing page in order to prevent duplicate content flags?

                Intermediate & Advanced SEO | | shauna7084
                0
              • Philip-DiPatrizio

                Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?

                If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage?  Nothing?  Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?

                Intermediate & Advanced SEO | | Philip-DiPatrizio
                0
              • fabioricotta-84038

                How long takes to a page show up in Google results after removing noindex from a page?

                Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post  about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.

                Intermediate & Advanced SEO | | fabioricotta-84038
                0
              • Townpages

                Culling 99% of a website's pages. Will this cause irreparable damage?

                I have a large travel site that has over 140,000 pages. The problem I have is that the majority of pages are filled with dupe content. When Panda came in, our rankings were obliterated, so I am trying to isolate the unique content on the site and go forward with that. The problem is, the site has been going for over 10 years, with every man and his dog copying content from it. It seems that our travel guides have been largely left untouched and are the only unique content that I can find. We have 1000 travel guides in total. My first question is, would reducing 140,000 pages to just 1,000 ruin the site's authority in any way? The site does use internal linking within these pages, so culling them will remove thousands of internal links throughout the site. Also, am I right in saying that the link juice should now move to the more important pages with unique content, if redirects are set up correctly? And finally, how would you go about redirecting all theses pages? I will be culling a huge amount of hotel pages, would you consider redirecting all of these to the generic hotels page of the site? Thanks for your time, I know this is quite a long one, Nick

                Intermediate & Advanced SEO | | Townpages
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.