How to get gold star reviews on SERP's
-
Hello
I have always wanted to know: How to get gold star reviews on Google in search results! Please look at the screenshot to see what I am talking about. Please can someone share with me the knowledge required to make this happen - it would be perfect for my e-commerce website!
-
Hmmm, depending on the product and number of reviews I would either have a database holding your reviews so you just add to the DB and it updates your dynamic variables per scheme.
If it is for a brand and the same aggregate review is over the entire site you could maybe have a config file that references a single dynamic field which will update the entire site, this method may not need a DB.
You may have to do some leg work in the first instance to make the figures dynamic. I tend to use PHP and MySQL for this purpose.
-
Good answer Tim
Do you know a way that the schema markup will be dynamic and adjust as our reviews increase? We average around 5 positive reviews a week, so editing 60 pages can be time consuming.
TY
KJr
-
Also you can use data highlighter in Search Console
-
Hey XDunningX,
In order to get Gold stars (rich snippet) in your serps you need to apply a specific set of Schema data to the architecture or loaded elements of your site products. This can either be by microdata
itemscope itemtype="http://schema.org/AggregateRating">
Rated 3.5/5
based on 11 customer reviews **Or via JSONPLEASE SEE FULL EXAMPLES ON SCHEMA.ORG, THESE HAVE BEEN STRIPPED A TOUCH.
Where I woork we have linked up a series of products with the product schema and then associated a series of aggregate reviews (average star rating for lots of reviews) and individual reviews left by our customers that are associated with the product. You can also apply reviews to Brands, Services, Events, Creative work, Offers, Organisations and Places.
The schema website supported by Google and Bing, outlines a series of examples for you to implement.
However, please bear in mind, that even if you have implemented the schema correctly sometimes the search engines will elect not o show it. I feel however it is worth the effort to give you the chance.
Have fun implementing.**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you get a url to show as a tagline in google mobile search?
When searching in google via mobile, I am seeing urls changed to taglines. I have attached pictures that show the url in a web search, but a tag line from the mobile search. Does anyone know how to get a tagline to show in place of a url in a mobile search? Any advice would be appreciated! uLkYWRx.png wljXRI3.png
Algorithm Updates | | David-Kley0 -
Big change to title tags in SERPs for me, anyone else?
Beginning today, when I search in incognito mode, Google is giving me extremely limited titles, and not really going off of the title tag. The results are horrible for users, and make me nervous as an SEO. Image attached below: wGG7QRp
Algorithm Updates | | WilliamKammer0 -
Duplicate Pate Content - 404's or 301's?
I deleted about 100 pages of stale content 6 months ago and they are currently returning 404's. The crawl diagnostics have pointed out 77 duplicate pages because of this. Should I redirect these as 301's to get rid of the error or keep them as 404's? Most of the pages still have some page authority but I don't want to get penalized. Just looking for the best solution. Thanks!
Algorithm Updates | | braunna0 -
SERP Rankings: Breadcrumb appears near URL
Hi mozzers, I was checking at the "carpet cleaning" kw national search and an usual result appeared(image attached): -Title Tag -Url + Breadcrumbs following The Breadcrumb showing up near the url is the first time I see that happening! Anyone has an idea why? Do you think it is a Google new trick or do you guys think it is the webmaster who added a hack to it? Thanks for letting me know Tf52L.png
Algorithm Updates | | Ideas-Money-Art0 -
Super Awesome SERPs
Okay, anyone else notice the resent UI launch in the Google SERPs? I was planning a trip to visit a friend in Dayton, Ohio and used the query "things to do in dayton oh" and i got a really neat points of interest bar and city stats. Anyone notice anything else neat with the UI change? Seems like some good stuff for local possibly. example-serp.png
Algorithm Updates | | kchandler0 -
With Google's Location Based Searches, Should I Include a City Name with My Keywords?
What I mean is when you search on Google it seems to pull information by your location so would it be helpful including the city name + keyword still for SEO or would it be just as helpful using just the keyword? For example, a client is in Alexandria, VA and has a computer repair shop so would "Alexandria computer repair" be as good or better than "computer repair"? Just a little curious. Thanks!
Algorithm Updates | | CodyOelker-AMICreativeStudio2 -
Affect in SERPs when moving footer links off the homepage
I have several pages that rank highly in the SERPs and these pages are linked directly to my homepage in the footer. I want to clean up my footer because I have too many site wide links but don't want to hurt the SERP rankings during the transition. Will removing these page links from the footer impact SERP rankings?
Algorithm Updates | | braunna0 -
Major SERP Fluctuation
I'm working on iDeal Chooser, a Comparison Shopping site and we've been having a weird problem with some of our major keywords on Google for the past couple of months. We keep moving between the first page of the results to disappearing completely. For example a Google search for "price drop alerts" returns idealchooser.com as result 3-5 for a while and suddenly doesn't return us at all, then we are back to the top results only to disappear again later. We can't figure out what causes it, we didn't see any pattern and it seems completely random. We can be the 4th result for 2 weeks and suddenly we are gone for another 2 weeks. SEOmoz PRO had some good SEO suggestions which we implemented, however nothing that could explain this and even after fixing these issues this weird behavior continues. Any idea will be greatly appreciated. Thank you.
Algorithm Updates | | corwin0