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    4. Should I include my company entity in meta description? (for ex. LLC. Inc.)

    Moz Q&A is closed.

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    Should I include my company entity in meta description? (for ex. LLC. Inc.)

    On-Page Optimization
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    • IcarusSEO
      IcarusSEO last edited by

      I'm re-writing my meta descriptions.

      I'm wondering if I should include the My Company, LLC. in the description or just My Company.

      Taking out the entity would save about 4 characters.

      1 Reply Last reply Reply Quote 1
      • VeroBrain
        Mª Verónica B. last edited by

        Hi IcarusSEO,

        As Alick has said, you do not need to write it into the meta description. Although, if you have a local business you might consider include it into your NAP (name, address, phone) if it is necesary as part of your business name.

        On regard the meta descriptions, Google now allows up to 320 characteres, although best SEOs recommend about 290 characters. Therefore plenty of room for write compelling meta descriptions. Good luck.

        Mª Verónica

        googles-longer-snippets

        1 Reply Last reply Reply Quote 1
        • Alick300
          Alick300 last edited by

          Hi,

          IMO no need to include LLC in meta description, just create meta description in a way that after reading description user click on your website listing in SERP.

          Thanks

          1 Reply Last reply Reply Quote 1
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