Is it necessary for a single location business to have a location landing page?
-
I'm working with a dental practice that has one location that they use to serve a service area radius of about 15-30 mins drive time, which encompasses several other small towns. I understand the value of having individual location pages for a multi-location business, but is creating a location page for a business with a single office considered best practice as well? The entire site will be optimized for the city name that the business' physical office is located in.
I'm considering creating a single location landing page that I'd link to from the footer and about navigation of the site, which would be similar to the template Miriam Ellis laid out in this awesome post: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages In doing this, I'm hoping to create a place for office photos and driving directions from the nearby towns in order to name the different cities in the service area.
However, I'm concerned about the location page competing with other pages on the site, which will be better optimized for conversions in my opinion. Does anyone have advice on best practice here?
-
You're very welcome! So glad that it helped.
-
Hi Miriam, thanks for the thorough answer, that really helps to clear things up! Those are all great options to build some organic buzz in neighboring towns.
-
Hey There!
In the scenario you've described, my answer would be "no", creating a landing page for a single location brick-and-mortar business does not make good horse sense. As you've rightly pointed out, the entire website is optimized for this location, nullifying the need for additional landing pages. If the dental practice opens a second location, then yes, do create these types of pages, but right now, it's not necessary either for patients or for your SEO efforts.
More on this: right now, the dental practice's only association with cities other than its city of location is that some patients may come to the locale from additional towns. That's fine, but it's nothing to really publicize. After all, a famous restaurant might have diners travel from all over the world to patronize it, but it just wouldn't make sense for the restaurant to build a landing page for each possible customer origin, right?
So, if the dental practice wants to build awareness of itself in neighboring communities, then it needs to have some stronger relationship to publicize than the fact that some if its patients live in towns B, C or D. This is where the role of relationship building comes into play. A dentist in Town A could possibly sponsor events in Town B, or speak at a conference in Town C, or offer a discount to parents for kids' first dental exams in Town D. These would be actual topics to write about on the website, or to promote via social media. Genuine relationships could be built by this type of outreach, and while it wouldn't be highlighted via landing pages, it could begin to build up brand awareness in these additional communities where the dentist lacks a physical office.
I'd also advise the dentist to consider what he can offer, in Town A, that is lacking in Towns B & C. For example, I traveled several towns away to a holistic dentist to have my mercury filling safely replaced for health reasons. No one in my own town offered this. If I were that dentist, I'd be doing everything I could to publicize rare or valuable services that are worth traveling for.
And, in the meantime, be sure the Contact page for the single location rates an A+ in thoroughness.
Hope this helps!
-
I would have one if I was a dentist. I would want to show a photo of my building, tell people where they can park, tell people about bus stops and other transportation details. Driving to the nearby town is very easy, getting to an address can be more difficult. People arrive in many different ways.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Google my business listings for one company
Hello all I work for a small company. we do carpentings and old wooden furniture repairs. With the same company, we've started a tiny house building business, which is completly different of what we usally do and this is a national business wj The question is, can a create a different google my business listing for this activity ? It has different brand on logo but same phone number and same physical address. From what i ve found in google help pages , i would say yes, but i d take opinions about this , tks for your precious answers from google : Departments within other business, universities, or institutions
Local Listings | | uservices
Departments within businesses, universities, hospitals, and government institutions may have their own listings on Google.
Learn more
Publicly-facing departments that operate as distinct entities should have their own page. The exact name of each department must be different from that of the main business and that of other departments. Typically such departments have a separate customer entrance and should each have distinct categories. Their hours may sometimes differ from those of the main business.
• Acceptable (as distinct listings):
o "Walmart Vision Center"
o "Sears Auto Center"
o "Massachusetts General Hospital Department of Dermatology"
• Not acceptable (as distinct listings):
o The Apple products section of Best Buy
o The hot food bar inside Whole Foods Market
For each department, the category that is the most representative of that department must be different from that of the main business and that of other departments.
• The main business "Wells Fargo" has the category "Bank" whereas the department "Wells Fargo Advisors" has the category "Financial Consultant"
• The main business "South Bay Toyota" has the category "Toyota Dealer" whereas the "South Bay Toyota Service & Parts" has the category "Auto Repair Shop" (plus the category "Auto Parts Store")
• The main business "GetGo" has the category "Convenience Store" (plus the category "Sandwich Shop") whereas the department "GetGo Fuel" has the category "Gas Station", and the department "WetGo" has the category "Car Wash"1 -
1 physical address, 2 live GMBs for 2 different businesses
We recently have a chiropractor client who came to us to do SEO for his newly opened myotherapy practice. We were very surprised he managed to request and got approved a GMB for the myotherapy practice under a different business name but the exact same address. Has there been changes in Google policy recently that 2 businesses are able to share the one same address? If we built citations for the myotherapy practice with the same address, will it send conflicting signals to Google? His chiropractor practice is currently ranking no. 1 in local pack and SERP for his main keyword "chiropractor + location". Any insight would be greatly appreciated!
Local Listings | | Gavo0 -
Are Yellow Pages links good for SEO
I have a client that has 2500 yellowpages.com links like this one http://m.yellowpages.com/hillside-nj/guardianship-services Are these SEO relevant? Can they hurt SEO efforts. Is this something should push for clients? Can Yellow pages be a good link building strategy? What say you?
Local Listings | | donsilvernail0 -
SEO best practices for store locator and local pages - 301 or not?
I have been struggling to answer this on my own and now throwing up for the Moz community for a life line. Our company has several location across 6 states. We have local pages that we are working to improve with better content. We also have a store locator that will list the stores but the pages are not the same. See below example. I can't help but feel like I am splitting juice and traffic that should be combined to one page for each location. Any ideas or advice on how we can best combine/funnel the traffic to one optimized page? Here is an example: State local page - http://www.jakesfireworks.com/michigan/ Locator page for state - http://www.jakesfireworks.com/locator/?state=MI City local page - http://www.jakesfireworks.com/michigan/grand_rapids City Locator page - http://www.jakesfireworks.com/locator/?id=183&state=MI
Local Listings | | devonkrusich0 -
Why the location of my queries is wrong?
Hi there, I've got a question related to the location of the queries shown in GWT. My company operates just in Spain but according to GWT the majority of my queries comes from Sweden. Let's say 75% Sweden, 20% Spain, 5% rest of the countries. Of course I've set as Internatinal Targeting Spain as country, How could this be possible considering that spanish it is not the main language in Sweden. Can this be changed? Thank u 😉
Local Listings | | Midleton0 -
Issues with Claiming a G+ Business Page
We are working with a client and their marketing consultant who set up a Local Listing service to help local citations, Yahoo, Google+, etc, etc... We have their G+ business page and it is verified, however, as we are new to helping them out, we don't have access to the page to make edits. Here's the catch, neither does the client, or the consultant or the listing company/people. Question: How can we go about claiming this as "our" page in order to help the client out, get it edited/optimized and then keep record of it so this doesn't happen again? PS - Typically, there is an option for a business page to "Is this your page?" or "Manage this page?" at the bottom, but I don't see one of those buttons. Any help or advice would be appreciated. Patrick
Local Listings | | WhiteboardCreations0 -
Does anyone know of a Google My Business reporting dashboard that shows impressions and clicks in bulk?
Right now, it appears the only way to access reporting data is by clicking on each individual location and then navigating to insights. We're managing nearly 300 different locations and need a tool that makes it easier to retrieve performance data.
Local Listings | | Deluxe0 -
Do Local PPC Ads Get Ranked Higher Even Though the User Doesn't Specify Search Location
See the attached image.I searched for a drug called "Actos". The first Google Adwords result was a result specific to "Arkansas" which is odd because I didn't specify that I was in Arkansas. I understand that Google makes that recommendation because Google knows I'm in Arkansas. The resulting landing page has NOTHING to do with Arkansas and you can view it here: http://bladdercancerlawsuit.org/actos-bladder-cancer/My question is this: Does the fact that the AD has the name of the user's state (Arkansas) make the "click" less expensive or higher ranking or both? Is this known by Adword specialist community? I'm wondering because this is an expensive keyword and hard to guarantee top position for. If this is a technique we should incorporate, I'd love to do it. U1dfiiE
Local Listings | | iprov0