Google: What factors contribute to rank a landing page in a specific country?
-
Hi community,
I would like to know what is the criteria to rank a landing page in specific country Google search. For example, if we want to rank our landing page for "GDPR Australia", what are the factors which will impact beside writing the cotent related to the above mentioned keyword?
Thanks
-
Localization of the content of the landing page (from IRL to title tag and meta description to text in the page itself.
Geotargeting the landing page: if it is in a separate subfolders and the domain is a generic domain name, then you can eventually create a Google Search Console for that folder and geotargeting to the intended country in the International Targeting Page of the prope itself.
An alternative to subfolser is having the landing page you want to geotarget in a subdomain and then geotargeting it as I describe above.
If you want to create a landing page in a separate domain, then it would be better a country code domain name like, for instance, .es for Spain.
if the landing page exists in different country versions, then it would opportune to implement the hr so to indicate to Google What landing page to show in the SERPS depending from where the searchers is searching from.
Finally, links from site targeting the country the landing page is targeting too.
having a hosting in the targeted country is not anymore and international seo ranking factor.
-
Not a complete list but here's a few that I know of...
Server location
Google location tag / search console location settings
TLD (.uk .us)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is the best way to rank a site?
Hi, I have been working on SEO for a long time, recently I started a new site where I was aiming to rank different niches but I am stuck. First I covered some keywords related to sports then I shifted the niche to hunting. My idea was to cover a niche fully then move on to the 2nd so the authority of the site can also help rank the 2nd niche but the problem is I am unable to rank my site. Should I be considering only a very specific niche site or should I continue doing all the stuff on the same site. Please checkout my site ReviewsCase.com and let me know. And if has also done the same please let me know.
Algorithm Updates | | seoasikhan20 -
Does Google push down for not ranking top for branded keywords?
Hi all, Usually websites rank for their branded keywords. Some times third party websites takeover the websites for branded keywords. If there are more number of such queries where website is not ranking (top) for branded keywords, Google push down website in overall rankings? Any correlation? Thanks
Algorithm Updates | | vtmoz0 -
Google live blog schema
Live blog markup was rolled out to a selected group of publishers last year 2015. I'm trying to find out whether it has been released to other publishers yet (we are a news site). Not seeing any updates about it anywhere and wondering how I can find out if/when it will be available. This is the latest I can see which is not much help https://developers.google.com/search/pilot/open/live-blogs. Any insider info would be very much appreciated.
Algorithm Updates | | hjsand2 -
Google update January 2015
Hello, In January 2015, google changed its European Algorithm. The change decreased the ranking of some of our keywords but not all. See article for more evidence in google changing its algorithm. https://www.seroundtable.com/google-update-maybe-19760.html The biggest change was the keyword phrase ‘Wholesale Silver Jewellery’ which we ranked 1 in SERP, but now we’re nowhere to be seen. However, the change didn’t affect our keyword phrase ‘Wholesale Jewellery Silver’, ’Wholesale Silver’ and ‘Wholesale Jewellery. We’ve been through our data and see that all of our ’Silver Jewellery’ keyword phrases are no longer showing in the SERP. Further research has shown that our competitors were also dropped down the rankings for the same keyword phrase. Our question is: Why has this update affected certain keyword phrases, such as ‘silver jewellery’ but not ‘jewellery silver’ and how should we over come this? Additional Information
Algorithm Updates | | SilverStar1
If you type in our company name ‘Mainly Silver’ or ‘mainlysilver’ were still showing in SERP, however if you type ‘mainlysilver jewellery’ we’re no where to be found. We’ve even checked ‘site:mainlysilver.co.uk silver jewellery’ in google search and it returns with ‘no results found’. If you switch the keyword phrase, all our web pages are showing up Our website is - www.mainlysilver.co.uk0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Changing Googles Sitelinks
Hi all, I know Google will only show sitelinks if the site is deemed authoritive and if it will help the user searching a keyword, but is there anyway to order or control which links appear in the sitelinks? I know you can demote a sitelink in Webmasters, but is this not shooting yourself in the foot? If I demote a link will Google replace it with the next link it thinks is worthwhile and be doing this eventually show the links you want to appear in your sitelinks? Thanx Gary
Algorithm Updates | | gazza7770 -
Can visitors duration time affect Google Rankings?
Does the time a person stays on a website affect Search Rankings? If so, could the lower time from Adwords Visitors be effecting organic rankings? And the same for bounce rate. If Non-Paid Search Traffic Avg. Visit Duration time is 3:55 and Paid Search Traffic Avg. Visit Duration is 1:59 Could the low duration time be affecting our website rankings?
Algorithm Updates | | hfranz0 -
Do we have a timeline of google, bing updates
I thought it would be handy if we had a timeline with dates of any updates to the algo's.
Algorithm Updates | | AlanMosley
Does one exists here at SEOMoz or elsewhere.
Thanks3