Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do long UTM codes hurt SEO?
-
Since most UTM codes/URLs are longer than 70ish characters, is this hurting my SEO? If it is, how can I solve the problem while still using a UTM code? Thanks!
-
The correct way to use UTM tracking without hurting your SEO efforts is to make sure you’ve implemented your canonical tags correctly. You should add self-referring canonical tags, which will prevent multiple versions of the same page from being indexed.
For example:
should have a canonical tag that looks like this:
If you have pages with these parameters on your site then you should use the rel=”canonical” tag to specify the canonical URL that you’d like Google to rank.
I hope this information answers your question. if you consider that my answer is good enough don't forget to mark it as a Good Answer
Regards and have a great day
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO + Structured Data for Metered Paywall
I have a site that will have 90% of the content behind a metered paywall. So all content is accessible in a metered way. All users who aren't logged in will have access to 3 articles (of any kind) in a 30 day period. If they try to access more in a 30 day period they will hit a paywall. I was reading this article here on how to handle structured data with Google for content behind a paywall: https://www.searchenginejournal.com/paywalls-seo-strategy/311359/However, the content is not ALWAYS behind a paywall, since it is metered. So if a new user comes to the site, they can see the article (regardless of what it is). Is there a different way to handle content that will be SOMETIMES behind a paywall bc of a metered strategy? Theoretically I want 100% of the content indexed and accessible in SERPs, it will just be accessible depending on the user's history (cookies) with the site. I hope that makes sense.
Technical SEO | | triveraseo0 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
Do Letters With Accents Affect SEO?
Hi Guys, My company has a franchise of a foreign company that uses an accent/foreign letter in its brand name. We have to refer to this franchise with this symbol on our website to meet their standards. I've done some research on this but its not conclusive, so i was wondering whether anyone here can confirm this for me; Will using the letter with this symbol impair our rankings for this franchise name? Obviously as a UK business people search for this franchise with a regular letter and not the accented one. I would have thought that Google is clever enough to recognise the meaning of the accented letter by now and therefore it wouldn't affect rankings (much). Furthermore, do you think that it would make any difference to use the HTML element to represent the accent rather than copy and pasting the symbol onto our website? I would've thought this would help Google pick it up, but it might not make a difference anyway! Any help is appreciated. Thanks Sam
Technical SEO | | Sandicliffe1 -
Do quizzes hurt your site? Thin content?
We did a 10 question quiz awhile back relating to something we were sponsoring, and it had a decent response. However, considering quizzes just aren't that long, does that contribute to making the site's content thin? Obviously, it's not a major problem at the moment, but if we did more of them would this be an issue? If there's no real issue, I'd prefer not to no-index them, but I'd love some feedback to help make the decision. Thanks, Ruben
Technical SEO | | KempRugeLawGroup0 -
Target: blank. Does it make an SEO difference?
I've notice many sites MOZ included no longer use the target: blank attribute. I think that's what it's called. Basically when a link on your site opens a new tab in the browser as opposed to replacing the browser window you are in. Given that MOZ think of everything, I would love to hear opinions on this.
Technical SEO | | wearehappymedia0 -
Does posting an article on multiple sites hurt seo?
A client of mine creates thought leadership articles and pitches multiple sites to host the article on their site to reach different audiences. The sites that pick it up are places such as AdAge and MarketingProfs and we do get link juice from these sources most of the time. Does having the same article on these sites as well as your own hurt your SEO efforts in any way? Could it be recognized as duplicate content? I know the links are great just wondering if there is any other side effects especially when there are no links provided! Thank you!
Technical SEO | | Scratch_MM0 -
Should WordPress themes be hard coded for better SEO?
In the interests of making my site faster I have recently come across the suggestion of removing unwanted PHP from my WooThemes WordPress theme. The suggestion is to hard code the choices I have made in the WordPress template to reduce on database calls. Has anyone actually done this to their WordPress theme before and seen any measurable results?
Technical SEO | | Wallander1 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0