Combining adjacent image and text links
-
Hey,
The pages on one of our sites has a lot of links on it, which I have read a couple of times can be bad for SEO, although many say don't worry too much about it. However, I was thinking to reduce links and also reduce code size combining adjacent image and text links.
For example they current look like this:
"
Products page"I am thinking maybe I should change to the following:
"Products page"However, is this bad code and therefore could be bad for SEO? I have tried Googling this but couldn't seem to find anything on it.
-
I think you're right to streamline your code, just for neatness! I'd do something more like this:
alt="Products Page">Products Page
It's just nice to work in some alt text to get higher relevance scores
The number of links you deploy per page depends upon the SEO authority of your site and individual web-pages. I am of course talking about PageRank which is still a leading factor in Google's ranking algorithms! Everyone knows that TBPR (Toolbar PageRank) is dead. That's the little metric you used to get on the Google toolbar for Firefox (before Chrome was created). This was a simplified version of PageRank and a rough indicator, which people misused (so Google took it away)
'Actual' PageRank (which SEOs have never seen) is still very much at large and operates, roughly along these principles:
https://en.wikipedia.org/wiki/PageRank
Here's an image to help you out:
Basically web pages are referenced by other URLs across the web and gain PageRank. This gives a web page an amount of 'SEO authority' which travels along axioms of relevance (e.g: even a link from the world's biggest pet store, won't help a car insurance company to rank much higher). Links from web pages with higher authority and trust metrics, which are relevant to the target page (both in terms of linguistic semantics and actual usage) are worth more. Links from pages with low SEO authority which have low trust ratings, which are completely irrelevant (for users and search engines) are pointless at best (and may even have a negative impact)
The obvious implications of this knowledge are that, networking your site with other websites is a good way to raise rankings (so long as it is done properly and ethically, in an editorial manner - advertorial links don't count). That being said, these rules also hold true for the internal linking of your website! It's called PageRank, not DomainRank or SiteRank. Any time two pages link between each other (internally or externally) PageRank does flow
When one page links to another correctly, it loses some PageRank. A fraction of that PageRank is gained by the receiving web-page (unless no-follow tags are used, in which case the 'sending' page still loses some authority, but the 'receiving' page gains none - it's vented into cyberspace)
Many large, well-known sites use this to their advantage. Virgin have several expansive eCommerce driven web properties which leverage deep-linking menus and faceted navigational links to really push their long-tail traffic to its maximum! This serves them very well. That being said, Virgin have monstrous budgets, digital PR and corporate backing which you likely can't match
What's right for one site, can be totally wrong for another! If you have very little SEO authority and / or trust to begin with, then using too many internal site links can cause your homepage and category-level URLs to 'bleed out'. Think of it as, hooking up a complex water irrigation system (to feed a greenhouse of tomatoes) to a single bucket of water. All of the tomatoes receive one tiny drop of moisture, and die at basically the same time they would have - had no irrigation been attempted! But were that bucket confined to 2-3 tomato plants, they might survive a few weeks (even if the rest of the crops died). It's the same with internal linking, horses for courses and all that
Be careful when reading up on SEO theory as it's almost always highly contextual and applies to very specific situations only
-
Hi There,
I used both your codes in my test to see how Google sees it, there is absolutely no difference as per browseseo.net. Instead, you should focus on getting an ALT tag and right Caption to get SEO value for the image.
I hope this helps.
Regards,
VJ
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
High image rank
Hi everyone I have a question and I hope you can help me or at least introduce some moz post to me.I want to have high rank in google image so I use a descriptive alt text and image title. I used related content and keyword for my pictures but there still some issue should I use the exact keyword in my header and content?and repeat them OVER AND OVER ?can you help me with this issue?
On-Page Optimization | | talaabshode20200 -
Is it urgent to have fewer than 100 internal links on a webpage?
Hi, Our website is set up so that our top menu is on every page, which means every page is going to have around the same amount of internal links (225-ish). Is this an issue that needs to be fixed for our pages to rank, or is it only a recommendation that doesn't really impact SEO that much? If it is the only issue listed for a particular page, is there another reason that page might not be ranking even though it has a 99 score? Or is because of having 225 internal links? I have many product pages on my website that have a 99 score on the Page Optimization with the only recommendation being an info that says not to have too many internal links. My understanding is that internal links are defined as any URL on a page pointing to another part of the same root domain/site. So, for example, my page: https://www.twowayradiosfor.com/Motorola-CP185-p/cp185-lkp.htm has 225 internal links in the source code for that page:
On-Page Optimization | | AllChargedUpWhere do I go to fix this issue if I need to get to below 100 internal links? Do I erase the links, or set up a no-follow tag? I appreciate any help or guidance. Thank you! Austin
2 -
Wordpress #comment links?
We just started our trial account and have the results from our first Moz Pro Site Crawl. It's showing that we have a large portion of our pages have 'Too Many Links' and I'm trying to determine exactly what this means and how to fix it. The article referenced is from 2011 and doesn't fully address what I'm looking for. Here are a few questions: 1. Can we lower the 'link count' by adding a 'no follow' or does too many links, count links regardless? The question being, is the only way to solve this by removing links or are their no follow or no index options that will prevent us from having this issue moving forward? 2. Comment Links: Our site is in Wordpress and I just recognized that each of the comment links are followed: https://screencast.com/t/b0CIKVafWw. These aren't links from our users, rather these are links within Wordpress and are structured like this: https://mysite.com/blog-post/#comment-6970. From my screenshot you can see they are highlighted as 'followed links'. Is there a setting within Wordpress to turn this off or is there another option I should consider? Should we just make these no index, no follow links? Will that solve the 'Too many links' problem? I searched through the Q&A's and couldn't find an answer directly to my question. Most were around people leaving links in the comments section, which isn't what I'm looking for. Thank you for any help you can provide.
On-Page Optimization | | FabulesslyFrugal0 -
Query string parameters and canonical links
Hello everyone, My site uses query string parameters in a few places to manage tasks like pagination of lists. Eg: http://www.example.com/destinations/somewhere?page=2 I have set a canonical link with the href of the page without the query string but still getting thousands of duplicate title/meta description reports from these pages. Is there something I can do to change this? Do search engines actually penalise for use of query string parameters like this? They seem so commonplace, even for sites which use an absolute URI with no query string to serve content. Thanks 🙂
On-Page Optimization | | JHWXS0 -
Too Many On-Page Links
Ok so I am very new to MOZ, and we have just set up our PRO account and campaign. When we got our crawl results we had 4 pages with "too many on-page links". All of these pages correspond with our blog, which is a wordpress hosted blog that is integrated into our site. Our site is www.moxicopy.com and the blog is www.moxicopy.com/blog I am confused on how we have over 100 on page links on these pages, as we have very few links on our blog.
On-Page Optimization | | Moxicopy.com0 -
Image with Text
Hello, I would like to use the mouse roll over with text on the over state. My question is how to make it SEO friendly? 2 different ALT ? How is the text on the over state going to be read by the searh engines? Appreciate your help! Emmanuel
On-Page Optimization | | manu450 -
Links to subfolders
Hi everyone, I would like to know your opinion on this. Do you feel like optimizing, especially pointing links to a subfolder, e.g. www.domain.com/en/ (english language), should be the same as doing that for the main URL (another language)? That said, do you think all the domain will benefit from anchors to subfolders? Thanks a lot!
On-Page Optimization | | SEOpt0 -
Anchor text, same page, different kewords to same URLs
Could someone please tell how Google treats the use of anchor text from a single page when using different keywords that all point to the same URL. So for instance I am doing a blog post and use the following anchor text which all point to the same URL: Cool Widget >> www.domain.com/widget Awesome Widget >> www.domain.com/widget Mighty Widget >> www.domain.com/widget I have read that Google will only take noticeof the first one? Thanks
On-Page Optimization | | blagger0