Link baiting tips, ideas, experiences, and lessons learned
-
Looking for tips, ideas, experiences, and lessons learned from other SEOs regarding link baiting. Our site is relatively new (launched in January) and would like to learn from others on baiting our content in ways which sites will link to us.
Thanks,
Shane
-
Ryan/Ken,
Thank you both for the great insight. We are working on our first infographic for our next blog post.
Cheers,
Shane
-
My experience has taught me a few things about linkbaiting...
The link bait world is a competitive one. Rolling something out that is so-so just won't cut it. Link bait has to be stunning in some way. Maybe I'm telling you something that is obvious, but in my experience, it really isn't to a lot of people. Figure out what is going to make people want to link to your linkbait (design, content, proprietary research, humor, etc.) and do everything you can to make that aspect of it outstanding.
I think a lot of linkbait campaigns try to do too much and in the end deliver a broad, but mediocre campaign. Rather than try to hit a grand slam (especially when you are new to this), depending on your experience and skill level, I recommend you do several campaigns each of which focuses on one thing and tries to do an outstanding job with that one thing. Yes, there are some marketers that can do more, but they typically have a lot of experience and knowledge gained through trial and error. Over time you'll be able to expand into bigger and more complex linkbait projects.
Share your linkbait with as many parties as you can prior to rolling it out to see if what you think is amazing really is. If you know any skilled designers or UX specialists, get them to take a look at your linkbait and give you feedback on the presentation and usability.
If you have any connections at major blogs / news portals, call in a favor to get your linkbait campaign off the ground.
What kind of following do you have on Twitter / Facebook? Do everything you can to build that following leading up to the launch of your linkbait so you can leverage your social network to help get the work out.
Finally, read Justin Briggs' post on How to Build Links with Infographics. It offers a lot of good advice around how to roll out linkbait campaigns - regardless of whether they are infographics or not.
I'm anxious to hear what others have to say...
-
HI Shane,
Interesting and unique content, or content with different spin on it. An infographic, see SEOMoz's inbound marketing graphic as an example. Write or design something that someone would want to read and pass on to their friends, coworkers, or customers depending on your business.
I attend a lot of networking events during the month, well seems like a lot to me anyway. I take notes on the questions that come up about tech, seo or real estate. My favoriites areas to write about. Then I compose a brief summary of the answer, with screen capture or graphics if I can, and post the link to the information on the group's forum. Hey - here is a summary on how to use the twitter hashtag and 3 reasons why you might use it. Just be helpful and it will come back to you.
Marketing Profs and Hubspot have some great resources on ideas on how to build or write content that others might like or link to.
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Audit
Reviewing a list of links from webmaster console for a client and there are links to their website which render a page but there' s no mention of the clients website on that page. Why does this happen? Why is Google thinking that there is a link to the clients website yet on the page there is no mention of that clients website. There's no comments etc. I don't understand this and if anyone can shed a light??
Link Building | | AL123al0 -
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
Subdomains and link juice
My site recently received two separate links from the same domain, but different subdomains. Will my site receive "full" link juice from each link, or do they water each other down? Thanks!
Link Building | | SRichmond0 -
Wierd link
We have recently receive linek from one website. The site is quite very powerful for the word we try to rank, however the link is kind of wired. This is how it looks like: http://villasdiani.com/?db The webmaster of the site said that he ads (?db) on the end so as we would see on our analytics the traffic from his site.. Also the link is from footer...is this good or it does not have value
Link Building | | VillasDiani0 -
Link on a https page
Hi there, I have the opportunity to get a link on a https page.I can't see any page rank but it has lots of good links to the http url. How Google will value this link? any study? Thanks
Link Building | | montseyel0 -
Link values
I have an interesting question, it's more to see other peoples opinions than looking for an exact answer, as I know noone can give that. If you had a good link on harvard.edu.. how many very low quality links on low DA domains that are full of junk, would you need to match the harvard link... if all other factors were equal. I'm gonna go for 500.. I've had great results with a few high DA/trust links. I'm not looking for anyone to give me a definative answer, just curious as to the views of other SEOs 😄
Link Building | | PeterM220 -
Links from .edu sites
I have a band website and was thinking of making some link bait pages specifically designed to get links from high page rank music colleges and then funnel that page rank to my landing pages on my band site. I am planning on finding out what these colleges link to and create great information on pages on my site that the high page rank college websites will link to thereby boosting my trust and authority. How much will the trust and authority boost my site in the search engines? Because the colleges will be music colleges they should be relevant to my band site. Does this sound like a good strategy? Take care, Ron
Link Building | | Ron100 -
What link building techniques do you teach to new hires with no SEO experience?
Right now I train my interns and new hires on 5 techniques: 1. Appropriate blog commenting the right way 2. Saving social bookmarks 3. Submitting a website to a directory 4. Publishing articles with links 5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO Are there some other lower level link building tactics you have tried to teach interns or new hires?
Link Building | | DanDeceuster0