Link baiting tips, ideas, experiences, and lessons learned
-
Looking for tips, ideas, experiences, and lessons learned from other SEOs regarding link baiting. Our site is relatively new (launched in January) and would like to learn from others on baiting our content in ways which sites will link to us.
Thanks,
Shane
-
Ryan/Ken,
Thank you both for the great insight. We are working on our first infographic for our next blog post.
Cheers,
Shane
-
My experience has taught me a few things about linkbaiting...
The link bait world is a competitive one. Rolling something out that is so-so just won't cut it. Link bait has to be stunning in some way. Maybe I'm telling you something that is obvious, but in my experience, it really isn't to a lot of people. Figure out what is going to make people want to link to your linkbait (design, content, proprietary research, humor, etc.) and do everything you can to make that aspect of it outstanding.
I think a lot of linkbait campaigns try to do too much and in the end deliver a broad, but mediocre campaign. Rather than try to hit a grand slam (especially when you are new to this), depending on your experience and skill level, I recommend you do several campaigns each of which focuses on one thing and tries to do an outstanding job with that one thing. Yes, there are some marketers that can do more, but they typically have a lot of experience and knowledge gained through trial and error. Over time you'll be able to expand into bigger and more complex linkbait projects.
Share your linkbait with as many parties as you can prior to rolling it out to see if what you think is amazing really is. If you know any skilled designers or UX specialists, get them to take a look at your linkbait and give you feedback on the presentation and usability.
If you have any connections at major blogs / news portals, call in a favor to get your linkbait campaign off the ground.
What kind of following do you have on Twitter / Facebook? Do everything you can to build that following leading up to the launch of your linkbait so you can leverage your social network to help get the work out.
Finally, read Justin Briggs' post on How to Build Links with Infographics. It offers a lot of good advice around how to roll out linkbait campaigns - regardless of whether they are infographics or not.
I'm anxious to hear what others have to say...
-
HI Shane,
Interesting and unique content, or content with different spin on it. An infographic, see SEOMoz's inbound marketing graphic as an example. Write or design something that someone would want to read and pass on to their friends, coworkers, or customers depending on your business.
I attend a lot of networking events during the month, well seems like a lot to me anyway. I take notes on the questions that come up about tech, seo or real estate. My favoriites areas to write about. Then I compose a brief summary of the answer, with screen capture or graphics if I can, and post the link to the information on the group's forum. Hey - here is a summary on how to use the twitter hashtag and 3 reasons why you might use it. Just be helpful and it will come back to you.
Marketing Profs and Hubspot have some great resources on ideas on how to build or write content that others might like or link to.
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
linking domain issues
Hello guys. I am having issues with my linking domains. These domains are made outside of my website. I have tried to disavow these links but not able to do it. These are mostly from google redirects links. Here is the```
Link Building | | Rom1988z
code_text0 -
Spammy links
Hi Guys, I have a case which seems to occur more often for our customers. The websites of our customers seem to receive tons of backlinks from websites all over the world (China, Russia, Ukrain, etc). It’s spam we never asked for, we didn’t buy any dodgy linkbuilding packages or anything. Do any of you guys have experience with this matter? We try to disavow the links but it takes too much time and we will never manage to disavow 100% of all links. Examples are www.keukensduitsland.nl and www.m2beveiliging.nl Hope anyone has experience and maybe even solutions for this matter. Thanks!
Link Building | | Happy-SEO1 -
Wierd link
We have recently receive linek from one website. The site is quite very powerful for the word we try to rank, however the link is kind of wired. This is how it looks like: http://villasdiani.com/?db The webmaster of the site said that he ads (?db) on the end so as we would see on our analytics the traffic from his site.. Also the link is from footer...is this good or it does not have value
Link Building | | VillasDiani0 -
Link building for rankings VS Link building for relationships
A Big Shout To Everyone -- Good Morning and What's Up 🙂 As I read today through seomoz professional guide to link building and the section why link building matters and in addition to this a newsletter I received today that changed my whole thinking towards link building for rankings vs for relationships. It is already happening on social networks if you are active there, but what about on your website. What are your thoughts on the following ? Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query ! Webmasters Site Objective:
Link Building | | helpwanted
I think that we as webmasters have to ask ourselves what do we want to achieve with link building. To get quick traffic or build slow authority links, high rankings, lead generation, sales & other things here I may be missing etcccc Other Objective Networking & Relationship Building Alliances : What I discovered today is that building links for 1st page rankings are great and will provide me with steady traffic, but not all of it is targeted traffic, but what else can I do to bring targeted traffic and at the same time try to build alliances with other related non competing business owners online. The idea... is to apply old school networking / relationship building alliances to get targeted traffic to my site that can actually benefit from my services. How Do We Achieve This I become a editor for approving resource links for me site, only the best will be placed on my site as a resource. Build a valuable tightly themed categorized resource section with related non competing resources that can help my sites visitors find what they are looking for, send visitors to non competing resources that may purchase their services which helps me build a relationship with them, and may can with rankings as well, provided I am selective with my qualification process. Questions & Concerns Below : What should I be thinking about when creating a resource categorized links page How many outgoing do follow links should I allow from this links partner page How will this links resource page affect my own SE 1st Page Rankings and is it worth it based on getting targeted traffic Any pros / cons I may be missing here0 -
Link DIrectories - Is it a Good Idea with recent Panda Updates
Yo! I have been doing a tonn of research on a few of my top competitors and have noticed that a decent percentage of their links are from link directories. Most of these directories seem organized and the links on the pages are relevant to the selected category. These pages offer both free link submission and a paid feature link submission. My question is that is it a good idea to submit my site to these directories with the recent Panda update(s). I have read a bit about it, but still do not fully grasp the overall picture of it. Any thoughts or suggestions?
Link Building | | techbattery0 -
Free link on a Paid Link Blog
Hi there, I have been doing some outreaching, and managed to have a blog post accepted on a authority blog. They included links to my website, and I was very pleased with the placement. However, having browsed through the site, I was worried to see that they openly admit they allow 'reviews' of websites, with backlinks included, for $50 per review. I am worried I might be penalised without actually doing anything wrong. I did not pay for my link, but the link has been placed on a site which openly admits they accept payment for links. Should I be worried? Should I ask them to take it down? To date I have been told countless times by bloggers I am outreaching that if I pay $10, $50, $100 etc I can write a blog post. I have never accepted because of the risk of penalization. Now, unwittingly, I am linked to from a paid link site with a blog post that would look like I have paid for it because of the placement and style of back link. What do you think? Thanks,
Link Building | | giveacar0 -
What percentage of my links should be directory links
I feel a lot of my link building might be a bit heavy on the directory links side. Should I limit the percentage amount of links as a part of my overall link profile? If yes what percentage of links is ok to be directory links?
Link Building | | iSenseWebSolutions0