My organic search dropped over 25% since March Update....Any insights?
-
-
I will.
I have a team starting tomorrow!
-
You are welcome,
Please let me know how you get on
-
Thank you.
We have some work to do now.
Anthony
-
Hi,
Google released a core update in March.
Your site is about CBD oils and vapours, it could be that you have been hit due to YMYL (Your Money Your Life).
I dont currently work on any CBD sites, but feel it would make sense that Google considers them to be medical.
I would suggest taking a look at your EAT(Experitse, Authority, Trust) and finding ways you can start to increase these attributes on your site. Such as citing medial research that reflects any claims you have on your website about your product. Also building the authority of the site again by showing your expertise so any medical qualifications you can show that backs up what you site says your product does.
Here is a couple of links regarding the March update
https://blog.searchmetrics.com/us/google-core-algorithm-update-march-2019/
https://www.searchenginejournal.com/google-update-rollback/298647/#close
And here are some on YMYL and EAT
https://www.mariehaynes.com/the-august-1-2018-google-update-strongly-affected-ymyl-sites/
https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
https://www.searchenginejournal.com/improve-google-eat-score/270711/
I hope this helps.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
General drop in rankings
We've made a LOT of improvements to our on page SEO and we've been on the right track, but since about 26/7 our rankings appears to have gone down. Since early 2015 we've reworked a lot of the copy on our site to improve the unique/duplicate ratio, we've redone a lot of urls that didn't make any sense. We've improved image alt-text and file names. We've reduced image size on most of the site and we have disavowed spam links (obvious ones like nike shoes and oakley glasses). We've basically improved on-site SEO as much as we can with headers and whatnot. We've been hacked 4 times since January and we had two partial manual penalties from Google, but they were quickly dealt with and we've switched server to one that is both safer and a lot faster. Most of the hacked content seems to have disappeared from Googles index but not all of it. We have also tried our best to deal with URL parameters and we've made 301's out of hundreds of URLs with duplicate content from old slideshows that basically only had an image. And there's even more things we've done like working a lot more with social media, but despite all that were loosing ranking every week and our SEOlytics SVR is at its lowest since early 2014. And we've never (afaik) bought links or anything like that. Obviously we're doing something wrong but frankly we're running out of ideas. We've lost rankings on individual important phrases but there's site-wide general drop.
On-Page Optimization | | Emil_780 -
Getting different search queries in Google Webmaster
Hi All, I have a website Afrofood.com. In it's Google webmaster search queries i have more than 90 Queries, but not a single query is related with this site. All queries are from different site or subject, they have no any relation with my site. Can any one please tell me how to correct this... Site is Afrofood.com related with African foods, recipes, spices and all that. But showing search queries are: [canada goose](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose) [canada goose outlet deutschland](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose outlet deutschland) [polizei shop düsseldorf](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#polizei shop düsseldorf) [canada goose deutschland](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose deutschland) [canada goose weste](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose weste) [canada goose kaufen](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose kaufen) [canada goose hamburg](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose hamburg) [canada goose größentabelle](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose größentabelle)
On-Page Optimization | | 1akal0 -
Directories and Search Engine Site Submissions and Technorati Tags Important?
I use a wordpress for out website 50campfires.com and we have a site map set up along with google analytics and web master tools. I believe wordpress automatically sends information to the search engines with changes in the site map. Do I need to submit to search engines manually once a month? Is directories like DMOZ still relevant with SEO today? And what are your opinions on Technorati Tags? I never heard of them before reading this article. I m new to SEO and any insights are helpful. 2Sqv5C2.png EEQFpIx.png 2Sqv5C2.png
On-Page Optimization | | revonick1 -
Site not showing up in Google search since move
Hi, hoping someone might help me with some answer(s) as to why our site no longer shows up in Google search results. Even when we type the full name and city into Google, the site is absent. Our Facebook page, LinkedIn and some backlinks show, but our site is missing. I can no longer find it in Google places. I'm sure I've done something wrong since moving from a static (flash-based) site to Wordpress. But the robots.txt file looks okay to me and the sitemap.xml file is present. Anyway, this is what happens when you ask a network technician handle website design... We know just enough to be dangerous! Here is the site in question: www.newfrontiertechnologies.com located in Shoreline WA. Any advice is much appreciated.
On-Page Optimization | | NFTECH0 -
Google Showing H1 Title Instead of Doc Title in Search Results?
I see this often for my website: Google displays my pages' H1 title instead of the document title in its search results. Is there any particular reason for this? Do we have any kind of control on this?
On-Page Optimization | | sbrault740 -
Page Rank drop from 4 to ?
Our site (ecommerce) has been around since 1998. The pagerank has gone from a 4 to a ? The Moz score is still good, but traffic is way down. Never got a warning from Google, and were never part of a BH linking scheme? I'm puzzled? There are some duplicate content issues and missing meta tags, but they were on customer login pages that we have since blocked? Thanks
On-Page Optimization | | rglaubinger0 -
On Page Optimization not updating after SSL change
Last week we changed our URLs to be only HTTPS (they were a mixture of both for a couple of weeks). We did this by adding a 301 redirect from HTTP to HTTPS. However, the On Page Optimization is now showing the same URL/Keyword twice for a few of our pages. One has a grade A, one has a grade B. The grade B complains about "Rel Canonical" not matching, but the other doesn't. This is pretty confusing - should it not have crawled the pages and noticed the 301 redirects and combined the entries or removed the HTTP ones?
On-Page Optimization | | RitchieF19800 -
What to do with old content in light of the Panda update?
Let's say you operate a laptop review website. After several years, the individual product review URL's (like site.com/dell/xp1234-review/) aren't receiving much traffic, they may have a few links here and there. In general and considering the panda update, would the best option be to 301 the old URL's back to the category page (site.com/dell/)or just keep them where they are? Any potential issues like having excessive 301's which could slow down the site or appear fishy to search engines?
On-Page Optimization | | BryanPhelps-BigLeapWeb0