Using copy from a current site on a new one
-
I have a client who is closing down his local business because he'smoving to another state. When he gets there he will launch a new website.On his current website, he put in a lot of work and has a ton of good copy, including blog posts that have helped gain him excellent rankings.He's asking me if he can use that copy on his new site and get original author credit for that, like he did on his current site.Can he use the same copy from his current website on his new websitewithout any problems — and get original author credit for it?Would it be best to shut down the old site or to 301 all of the pages beingmoved to the new corresponding pages?If 301's are the way to go, how long should he leave those in place?Thanks!Kirk
-
Thanks!
-
Hello Kirk,
As long as you point the root domain, all should be well. I went through the process a few months ago with a clients websites; no problems were encountered.
I've collated the articles I found useful prior to the process I went through.
-
Ta, with the old site going down, Joe's and Egol's advice is spot on. All straight forward.
Hope that helps.
-
Hi Joe, I apologize for the slow delay. I did not get any notifications of replies to my question.
Does your suggestion apply even if the old website will be taken down? (Which is the case)
thank you, Kirk
-
Thank you for this info!
-
Hi Don, The old site will be taken down. (I apologize for the slow delay. I did not get any notifications of replies to my question.)
-
If a thorough job of using 301s to redirect the site is done, as Joe Viveiros suggested, and those 301s remain in place forever, then all content can be safely moved and all link equity should follow. It will take a while for Google to figure this out, and possibly a lot longer for Google to appreciate the original author credit, but everything should be fine in a few to several months.
-
Hi
What is not clear is - is what is happening to the original site. Is the original site staying up? If so it is different advice as to a new site and simply transferring content.
Can you clarify?
-
By all means, use the copy especially if you're ranking well for it. I'd recommend:
- Creating 301s
- Updating the robots.txt file, after Go Live with the Disallow / command
- If you have access to the old version of GSC then you can repoint the whole domain over - old to new URL
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Preserving SERPs during a New SIte Launch
Hi there, Thank you so much for taking time out of your day to help. You people are stellar. When launching a new site with concern for preserving the site's organic placement, which attributes or data are the most important to keep consistent from the old site to the new one? For example, site structure, urls, meta data, image file names, and so on. Thanks again!
Intermediate & Advanced SEO | | leslieevarts0 -
Google WMT/search console: Thousands of "Links to your site" even only one back-link from a website.
Hi, I can see in my search console that a website giving thousands of links to my site where hardly only one back-link from one of their page to our page. Why this is happening? Here is screenshot: http://imgur.com/a/VleUf
Intermediate & Advanced SEO | | vtmoz0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Why does this site rank above us?
We own www.discountbannerprinting.co.uk and over the last 8 months have built some decent guest post, charity and customer links but still we seem to be beaten on good words such as banners, banner, vinyl banner, pvc banner etc by this website www-signfirm.com we just cannot figure out how this is happening and would be very grateful if someone with great wisdom could give us an in-site into why this is happening and we would be very grateful..
Intermediate & Advanced SEO | | BobAnderson0 -
It appears that Googlebot Mobile will look for mobile redirects from the desktop site, but still use the SEO from the desktop site.
Is the above statement correct? I've read that its better to have different SEO titles & descriptions for mobile sites as users search differently on mobile devices. I've also read it's good to link build, keep text content on mobile sites etc to get the mobile site to rank. If I choose to not have titles & descriptions on my mobile site will Google just rank our desktop version & then redirect a user on a mobile device to our mobile site or should I be adding in titles & descriptions into the mobile site? Thanks so much for any help!
Intermediate & Advanced SEO | | DCochrane0 -
Redirect micro-niche site to bigger niche site?
I have a micro niche site that performs reasonably well (page 1 at least) for it's main keywords. It is an exact match domain. To save the ongoing maintenance of a site that gets less than 10 visitors a day, I was thinking of redirecting this micro niche site to a bigger site (a niche site that the micro niche fits into, if that makes sense!) Would I lose rankings because of the power that the EMD provided? Would it be better keeping it there for the backlink it provides to the bigger site (although on the same C Class IP)
Intermediate & Advanced SEO | | BigMiniMan0 -
Site structure question
Hello Everyone, I have a question regarding site structure and I would like to mastermind it with everyone. So I am optimizing a website for a Ford Dealership in Boston, MA. The way the site architecture is set up is as follows: Home >>>> New Inventory >>> Inventory Page (with search refinement choices) After you refine your search (lets say we choose a Ford F150 in white) it shows a page with images, price information and specs. (Nothing the bots or users can sink their teeth into) My thoughts are to create category pages for each Ford model with awesome written content and THEN link to the inventory pages. So it would look like this: Home >>> New Inventory >>> Ford 150 Awesome Category Page>>>>Ford F150 Inventory Page I would work hard at getting these category pages to rank for the vehicle for our GEO targeted locations. Here is my questions: Would you be annoyed to first land on a category page with lots of written text, reviews images and videos first and then link off to the inventory page. Or would you prefer to go right from the new inventory page to the actual inventory page and start looking for vehicles? Thanks you so much, Bill
Intermediate & Advanced SEO | | wparlaman0 -
How would you fix this site?
We're currently in the IA and design phase of rolling out a complete overhaul of our main site. In the meantime I've been doing some SEO triage, but I wanted to start making a longer term plan for SEO during and after the new site goes up. We have a pretty decent domain authority, and some quality backlinks, but we're just getting creamed in the SERPs. And so on to my question: How would you fix this site? What SEO strategy would you employ? http://www.adoptionhelp.org Thanks!
Intermediate & Advanced SEO | | AdoptionHelp0