Entry based content and SEO
-
My E-commerce team is implementing functionality that allows us to display different content based on what channel and even what keyword the customers used to reach our page. This is of course a move that we believe will strengthen our conversion rates, but how will this effect our organic search listings?
Do you guys have any examples of how this could affect us, and are there any technology pitfalls that we absolutely need to know about?
-
The most important thing to consider if you are concerned with rankings is what the search engines are going to see. By the sounds of it, there are going to be multiple versions of the same content all dependant on search query.
Search engines will not be visiting your site through a search but most likely via a link from other sites. Once they come back to re index your site you need to be aware of what they are going to be seeing. Is there any way of you checking the site in the same way a search engine would? Perhaps using a tool like www.seo-browser.com may be useful.
It may be a bit of a grey area as it does have similarities to cloaking, but it is designed with improved user experience in mind. It would be worth trying to find someone who has experience with the same thing to advise further.
Hope this has helped a bit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Aggregator Services....good or bad for seo?
I've just had a demo from a content aggregator service called NewsCred. Essentially the service licenses the use of content from multiple sources on our own site. They claim that as the content is all properly referenced back to the original sites there are no SEO implication to the host site. Are they correct? Should we stay away?
Technical SEO | | J_Sinclair0 -
Magento Multistore and Duplicate Content
Hey all, I am currently optimizing a Magento Multistore running with two store views (one per language). Now when I switch from one language to another the urls shows: mydomain.de/.../examplepage.html?___store=german&___from_store=english The same page can also be reached by just entering mydomain.de/.../examplepage.html The question is: Does Google consider this as Duplicate Content or it it nothing to worry about? Or should I just do a dynamic 301 redirect from the 1st version to the 2nd? I read about some hacks posted in diferent magento forums but as I am working for a customer I want to avoid hacks. Also setting "Add Store Code to Urls" didn't help.
Technical SEO | | dominator0 -
Duplicate content problem?
Hello! I am not sure if this is a problem or if I am just making something too complicated. Here's the deal. I took on a client who has an existing site in something called homestead. Files cannot be downloaded, making it tricky to get out of homestead. The way it is set up is new sites are developed on subdomains of homestead.com, and then your chosen domain points to this subdomain. The designer who built it has kindly given me access to her account so that I can edit the site, but this is awkward. I want to move the site to its own account. However, to do so Homestead requires that I create a new subdomain and copy the files from one to the other. They don't have any way to redirect the prior subdomain to the new one. They recommend I do something in the html, since that is all I can access. Am I unnecessarily worried about the duplicate content consequences? My understanding is that now I will have two subdomains with the same exact content. True, over time I will be editing the new one. But you get what I'm sayin'. Thanks!
Technical SEO | | devbook90 -
Free Joomla SEO Extension?
Hi all -- all along, I have used Tag Meta as a super simple Joomla extension to manage page titles. The most recent Joomla site I manage is using K2. The Tag Meta extension will install, but something with K2 is overriding the page titles that I put in. Thus, I am simply looking for a free (if at all possible) Joomla extension that will allow me to enter unique page titles for each page of the site without changing the Joomla page title of each page. Or, if anyone has had the same problem, I'm looking for a solution to make Tag Meta and K2 play nice. Any suggestions?
Technical SEO | | Bandicoot0 -
.lbi file - SEO friendly or not?
Up until yesterday afternoon i had never heard of a .lbi file. It turns out it is a library file used by Adobe Dreamweaver. From what i can tell it works like a client side included but i am unsure of the technology behind it. The issue:
Technical SEO | | kchandler
When running through a recent SEO audit for a new client i found these .lbi files being used all over there site for site wide callouts and even navigation. When viewing this content through firebug or in the browser you can see the executed HTML content but when viewing the source or the page in seo-browser.com the content is nowhere to be seen. So my thought is this is not SEO friendly and is the same as displaying content in any client-side script like JavaScript or JQuery. Any feedback or thoughts on this subject would be awesome, especially if anyone has used these previously. Unfortunately i cannot share the client site but i would be more than happy to answer any questions if more detail is needed. Thanks in advance - Kyle0 -
Duplicate content and http and https
Within my Moz crawl report, I have a ton of duplicate content caused by identical pages due to identical pages of http and https URL's. For example: http://www.bigcompany.com/accomodations https://www.bigcompany.com/accomodations The strange thing is that 99% of these URL's are not sensitive in nature and do not require any security features. No credit card information, booking, or carts. The web developer cannot explain where these extra URL's came from or provide any further information. Advice or suggestions are welcome! How do I solve this issue? THANKS MOZZERS
Technical SEO | | hawkvt10 -
Duplicate Content Question
Just signed up for pro and did my first diagnostic check - I came back with something like 300 duplicate content errors which suprised me because every page is unique. Turns out my pages are listed as www.sportstvjobs.com and just sportstvjobs.com does that really count as duplicate? and if so does anyone know what I should be doing differently? I thought it was just a canonical issue, but best I can tell I have the canonical in there but this still came up as a duplicate error....maybe I did canonical wrong, or its some other issue? Thanks Brian Clapp
Technical SEO | | sportstvjobs0 -
Duplicate content?
I have a question regarding a warning that I got on one of my websites, it says Duplicate content. I'm canonical url:s and is also using blocking Google out from pages that you are warning me about. The pages are not indexed by Google, why do I get the warnings? Thanks for great seotools! 3M5AY.png
Technical SEO | | bnbjbbkb0