Content hubs vs blog
-
Hey all! I work for a large healthcare company. We're in the planning stages of redesigning our website, and the question came up of whether we needed to continue with the patient-focused blog at all when we could simply incorporate the blog articles into the service lines they best fit with (i.e. an article about feeding babies solid good would go under the pediatrics section of the website instead of the pediatrics section of the blog).Anybody have an opinion/insight on whether the articles would get better rankings being dispersed to the services sections of the website instead of concentrated on a blog? Or would good internal linking make the whole question moot?Thanks!
-
The Human Touch: Why You Might Need a Content Marketing Agency (Even in the Age of AI)
Hey everyone,
The rise of AI has everyone talking, and the world of content marketing is no exception. We've seen AI writing tools and content generators emerge, promising a quicker and easier way to churn out content. But are these tools enough? Today, I wanted to spark a discussion about the role of content marketing agencies and why, in many cases, the human touch is still irreplaceable.
Why a Content Marketing Agency?
Sure, AI tools can generate content at lightning speed. But creating content that truly resonates with your audience requires a deep understanding of their needs, pain points, and aspirations. Here's where a good content marketing agency comes in:
Strategic Planning: They'll work with you to develop a content strategy that aligns with your overall business goals and target audience. This goes beyond just keywords; it's about crafting a narrative that connects with your brand.
Content Expertise: Agencies house a team of experienced writers, editors, and content specialists with diverse skillsets. They can create a variety of content formats, from blog posts and infographics to video scripts and social media content, ensuring a cohesive brand voice across channels.
Industry Knowledge: A good agency will stay up-to-date on the latest industry trends and adapt your content strategy accordingly. They can help you identify content gaps and capitalize on emerging opportunities.
Data Analysis and Optimization: They'll track the performance of your content and use data insights to refine your strategy and optimize content for better results.
The Human Advantage Over AI:
While AI is impressive, it still lacks the following:
Creativity and Originality: AI-generated content can often feel formulaic and uninspired. A human writer can bring a creative spark, craft compelling narratives, and inject humor or storytelling where appropriate.
Brand Voice and Personality: A good agency understands the importance of maintaining a consistent brand voice across all content. AI still struggles to capture the subtle nuances that make your brand unique.
Emotional Connection: The best content evokes emotions and resonates with your audience on a deeper level. Human writers can tap into these emotions and craft content that truly connects.
Strategic Thinking and Flexibility: AI can't adapt to unforeseen circumstances or changing market trends. An agency can analyze the landscape, make strategic adjustments, and ensure your content remains relevant and impactful.
AI as a Tool, Not a Replacement:
Don't get me wrong, AI can be a valuable tool for content marketing. It can help generate ideas, automate tasks, and create basic content structures. But for truly effective content that drives results, the human touch is still essential.
What are your thoughts? Have you used a content marketing agency? How do you feel AI is impacting the content marketing landscape? Let's discuss! -
Both options have pros and cons. By embedding the articles into the relevant commercial sections you can burst the visibility of those sections (SEO). However, at the same time it will be harder to get backlinks from independent sources like blogs and news because they don't typically link to commercial contents.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog On Company Website
I have a huge blog which is connected to a company website. This blog is full with dead links and spam comments. Is it worth to clean up? The website itself ranks very well in search engines. I'm amazed with all de spam that it still ranks. Do you think by removing all de dead links and spam the site will improve ranking in search results?
On-Page Optimization | | bill3690 -
Separate URL vs iFrame
Hi Everyone, I'm not a designer/developer and am an not extremely knowledgeable in SEO, but I'll try to be as clear as I can. One of the designers here is creating a recipe section on our website. He created it so that it's a container (or iFrame?) on the page. Basically, no matter what you click (different sections and recipes) the URL stays the same. I was told to find out from an SEO perspective if it's better to do things this way or have a separate URL for each section and recipe. It's been brought up that from a social/sharing standpoint separate URLs would be better so people can send a link directly to the specific recipe they want to share. Any thoughts/comments are appreciated! Thanks for the help!
On-Page Optimization | | AliMac260 -
Duplicate content errors
I have multiple duplicate content errors in my crawl diagnostics. The problem is though that i already took care of these problems with the canonical tag but MOZ keeps saying there is a problem. For example this page http://www.letspump.dk/produkter/56-aminosyre/ has a canonical tag, but moz still says it has an error. Why is that?
On-Page Optimization | | toejklemme0 -
Duplicate content on events site
I have an event website and for every day the event occurs the event has a page. For example: The Oktoberfest in Germany the event takes 16 days. My site would have 16 (almost)identical pages about the Oktoberfest(same text, adres, photos, contact info). The only difference between the pages is the date mentioned on the page. I use rich snippets. How does google treat my pages and what is the best practice.
On-Page Optimization | | dragonflo0 -
301 vs 302 redirect
Hello Mozers, I have a website which offers subscriptions on a monthly basis, when one profile expires the link of the profile gets a 301 redirect to the main category, just that if the member chooses to come back after a while he can reactivate the profile and the link will work again and the 301 will disappear, Should I be doing 302 redirect, as from this point of view it's only a temporarily redirect ? Thanks in advance
On-Page Optimization | | asmedia0 -
Blog On Domain Or Off?
Hi, Which do you think is more powerful ito SEO rankings for my domain? Should I make the blog part of my domain or should I create a blog on a seperate domain? Zane
On-Page Optimization | | Springboks0 -
Duplicate content on my domain
I have several pages on my domain that are using the same content except for changing a paragraph or sentence. Do I need to create unique content, even though much of the information pertains to a feature and is related?
On-Page Optimization | | Court_H0 -
SEO for Blogs - Top Tips
Hi People, This may have been covered before (i am sure it had) but I was wondering if people use the same SEO tactics for blogs as they do for other sites. Really wondering if there are any tips for blogs specifically ? 🙂 Thanks all
On-Page Optimization | | wedmonds0