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  4. Recovery during domain migration

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Recovery during domain migration

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  • ninjamarketer
    ninjamarketer last edited by Feb 10, 2011, 1:47 PM

    On average, how long does it takes to recover 80% of the rankings if two high authority domains are combined without chaging any content? I totally understand that each domain is different and search engines can treat them differently but if all the steps are followed to the T what are the chances?

    1 Reply Last reply Reply Quote 1
    • Lindsay
      Lindsay @DonnieCooper last edited by Sep 4, 2011, 3:50 PM Sep 4, 2011, 3:50 PM

      You'd want to undo that old 301 and replace it with new ones.

      1 Reply Last reply Reply Quote 0
      • DonnieCooper
        DonnieCooper @Lindsay last edited by Feb 17, 2011, 1:04 PM Feb 17, 2011, 1:04 PM

        Hey Lindsay,

        How about if the 'new' domain has been a 301 to the 'old' one for years **(**and has the same DNS info) ?

        Lindsay 1 Reply Last reply Sep 4, 2011, 3:50 PM Reply Quote 0
        • Lindsay
          Lindsay last edited by Feb 10, 2011, 2:55 PM Feb 10, 2011, 1:58 PM

          If the migration is done perfectly, both domains are already very strong, all content is migrated (and no new keyword cannibalization issues are created), the move should be recognized in a matter of days.

          Things to consider:

          1. How does the to-be-moved site get crawled and how deeply? A key to successfully moving a site is ensuring that the search engines quickly find all of those 301 redirects.

          2. XML Sitemaps can help with a speedy transition. Here is the trick, though. Be sure you have an up-to-date XML Sitemap of the to-be-moved domain just before the transition. Once the move is live, upload the old sitemap to webmaster tools to help get Google looking at those redirected pages.

          3. SEO is a relative excercise. There are a lot of variables at play here is both domains show up in the SERPs for the same important keywords. Expect a lot of change as a result of the move. Look out for keyword cannibalization.

          I hope this helps!

          Lindsay

          DonnieCooper 1 Reply Last reply Feb 17, 2011, 1:04 PM Reply Quote 2
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