Value of a link from very large profile site
-
Hello
We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost?
It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value.
I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this.
Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords?
Thanks for your advise.
Sam
-
A link with "KWA KWB" pointing to a page trying to rank for KWA is not going to be as strong as if it was just a link with 'KWA' as "KWA KWB" is effectively saying the page is about 'KWA+KWB' (if you appreciate the difference).
If KWA was 'monitors' and KWB was 'keyboards' then a link with "KWA KWB" would be a signal that the page was about "monitor keyboards", not either monitors or keyboards.
So if the page was trying to rank for both KWA and KWB you would almost certainly have to build links with just 'KWA' or 'KWB' anchor text in order to attain high rankings on either.
While you need a more robust selection of anchor text in your general link profile, it would be advisable to use the power of this link with an exact match anchor link for just one of your keywords.
-
Barry
But wouldnt having more KW help with longer tail and other combinations of the KW's?
Or would having more KW dilute the juice for the primary KW?
I just want to understand this right before giving them the final decision
Thanks for your help
-
Should just have a single keyword anchor text ideally.
-
H iBarry
Thanks for your help. So Ive decided to go ahead with it. I have the following questions though. What would be the best way to do this link as far as anchor text? I will have the link come to the home page.
Main KW is Keyword A
Secondary Keyword is Keyword B and Keyword C
Actually all combinations such as KWB KWA and KWC KWA and KWB KWC KWA are all desired phrases to rank for
For the anchor text of the link, which would be ideal? Would one with more secondary KW, hurt or dilute the effect for the main KWA?
- KWA
- Compnay Name KWA
- Compnay name KWA KWB
- Company name KWA KWB KWC
Should we put as many KW as is allowed, and sounds reasonable?
Thanks
Sam
-
Linkscape will show Passing which is the juice that the site is passing. You can sort many different ways. I really hope this comes to the Campaigns!
Run a basic report, then a detailed report, then click on the tab for Links to Domains. Then you can sort out no-follows, links from the same subdomain, etc.
Play around a bit, then run a report on your competitor and see what links are passing good juice, including this site in question.
-
Yup, not the end of the world being further down, but the higher the better. A page of that rank though will get all links crawled, I should think.
-
Barry, I always clicked reply under the last response. Its acting goofy. Sometimes it opened the compose box under a much higher message in the thread. I tried refreshing, and still no. This time it worked though Sorry for the trouble
Why? does being higher up on the list of links make a difference in the value of the link?
-
I like how you always reply to the wrong message
Eh, well, it's kind of up to you and what your internal link structure looks like. If your homepage is already top for the words you want it to be then pointing it to a subpage that isn't ranking may be an idea, if not, point it to the home page.
Depends what you're allowed anchor text wise as well I suppose.
And here's a thought, since the links are listed alphabetically, if you have any keywords with starting with 'A' I might go for that
-
Thanks Barry - should have known that
There are a few pages on our site that are not ranking well for their target KW.
A link of this value (we'll probably never have one more valuable), do you think it would be good to point it to a deep page we want to rank for, or to the home page? Will the passing of link juice be better one way or another ie if inot the deep page will it flow to all other pages. (the pages are all well interlinked in the navigation) but the home page has the highest PR
-
Hover?
As in hover over the link to see where it points (pops up in the bottom left)
Alternatively if you want a list of them, bang the page into - http://www.yellowpipe.com/yis/tools/lynx/lynxview.cgi - and it'll give you a list of links at the bottom. You'll need to pull out the navigation links and stuff though.
-
Barry, great info . Thanks. By the way, is there a tool you can recommend, or a browser plug in, that would display the URls that each anchor texted link points to, so you can easily see if its to a deep page or homespage, and to what url? I use chrome, if you know of anything. Thanks
-
Well if there were less links it would probably even make a PR 5 or 6, but yeah.
Also it's actually 3 or 4 pages, but each are indexed individually and have their own PR (between 5 and 7) just because of the way the site structure is (duplicate content!), but still, yes, it would appear to be valuable.
Whether or not it's worth it to you, is another question
-
Thanks Barry that helps alot. I might test some more myself that way. Looks pretty valuable then? Where one link pointing in can make it a PR4?
-
I just put a few of the URLs that were already on the page(s) into linkscape and saw what came back, then did a full report once I found one that was pretty much ONLY using that link to rank.
The link I picked was a deep link (not homepage) and only had this link going to it (according to linkscape), checking out the site the domain wasn't hugely powerful with only a dozen unique domains pointing in (none as impressive), but the page linked to had PR 4.
So, while it's a bit of supposition, I would imagine that the link is accounting for most of the 'juice' passing to the page (and indeed the site).
-
@Barry
Thanks. Could you explain what you mean in a little more detail? How did you judge that?
Thanks
Sam
-
Richard
Thanks. I am unable to do that actually, its not a situation where I can test. In general how would that work? How could I measure how much link juice is passed?
Also, when you use linkscape to see backlinks, are the links listed in order or perceived passed linkjuice? Why do some backlinks show and some not show?
Thanks
-
Richard
Thanks. I am unable to do that actually, its not a situation where I can test. In general how would that work? How could I measure how much link juice is passed?
Also, when you use linkscape to see backlinks, are the links listed in order or perceived passed linkjuice? Why do some backlinks show and some not show?
Thanks
-
Thought I'd have a look, there's one site with just a link from that page (and the 4 variations of it, PR 5-7) and it has a PR4 itself, so it's almost definitely passing juice along.
-
Sam,
A few questions before I answer your question.
How many other websites would be listed on that page?
Do they openly offer such deals of buying links?
Will you be getting a HTML textlink with nofollow?
Is the page hosting your link followed and indexed?
-
I would place one of those other link into linkscape (http://www.seomoz.org/linkscape) and test to see how much juice is being passed to that site from this big site.
The page could be ranking very well, but if there are a number of other links on the page, the juice might get so diluted that the price might not be worth it.
Test it and post the results.
-
You've given everything away! I know where the poison is!
Well it is a big PR 7 link, though there are already a lot of links on the page. I think it would grant a level of authority you couldn't otherwise buy but, I've never thought about it really. I think I might depending on what the 'cost' was.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy links redirecting to homepage of site -
Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.
Link Building | | BrianYork-AIM0 -
What will the SECOND link from a site do for me
Say I have an opportunity to get another link from a high authority site that has already linked an important article from me (a page I REALLY want to rank well). Now a month later, they are interviewing me and asking what I'd like to link. I have plenty of good content I can offer, but I really want that page they already linked to to climb a bit in the rankings. So my question is, how is that second link best spent? Would linking to the same page give it a boost? Or does Google see it as "oh. Another link from the same domain. Yippee." Would that link do more for a different page on my site at this point?
Link Building | | cbrant7770 -
Canonical version and link value
Hi I have recently included rel canonical to point at new seo friendly urls. the new urls are not externally linked as new, however the old versions (with the rel can) are. The question is Do i need to make those linked to the new urls in order to transfer link value to those urls, or the fact that the old urls contain the canonical tags automatically also transfer the external link value too? thanks
Link Building | | Mrlocicero0 -
Article submissions for link building- what sites do you still use?
Hey Everyone, Long-time SEO'er first time poster here. I've been doing SEO for around 5 years but since starting my company The Search Ninjas last year I've been so bogged down with client work that I feel like I'm starting to fall behind on what's still effective from a link building perspective since all of my clients are local businesses and since we've been focusing so much attention on Google Places. My question is- are there any general article sites that you still use for SEO since the Panda update last year (that you firmly believe still offer "juice"), or do you mainly focus on niche sites and guest-blogging? I'm looking for ideas regarding how to find content submission opportunities for clients for link building purposes. I'm familiar with Ontolo and the Whitespark Link Prospecting Tool in terms of ways to find opportunities (and of course cherrypicking competitors' links using OSE and SEOSpyglass), any other recommendations? Best, George ps clients are in legal niche for the most part if that helps you out, but this is mainly me looking for everyone's general opinion.
Link Building | | georgetsn1 -
700,000+ Google Webmaster Messages Sent - unnatural linking Profile. What to do?
Google has confirmed they have sent out of over 700,000 messages through its google webmaster interface in February. Thats more than what they sent in all of 2011. Where does this leave us? What have we done wrong? What works going forward? Im sure many business's will be left in a very bad position over this update, people will lose their jobs. I always considered myself to be very careful with my link building as I am totally reliant on search for my business. I think something so big requires a better explanation from google. Has SEOmoz any more info on such a big update? This really needs input from the big SEO heads.
Link Building | | dean19860 -
Value no follow links from Google Content Network
Is there a value of using Google Content Network to add no follow links to the general linkscape of a website? I notice a lot of competion higher than me on SERPs for specific keywords have these links from website with high DA. We have tested the value of having Adsense adds, but they do not convert the traffic. We might consider using them for the purposes of ranking higher on SERPs though, and would appreciate any experinces with this.
Link Building | | inet-design0 -
Interesting link to a competitors site
I recently found a very interesting link to two of my competitors sites. The companies are number 2 and 3 in Google for my targeted keywords (for some reason Wikipedia is number 1) and are both linked from the home page of this site. I don't want to leave a link for linkers site because I don't want them to be able to see that I'm snooping on them but, here is the scenerio: The site that they are linked from is a .org site. It is basically our targeted keywords in a .org. Something like bluewidgets.org. At the very bottom of the home page are some tabs, you click the first tab and it opens about 20 new tabs, when you click any of those 20 tabs it displays some text at the bottom of the page. This text is of no value to visitors, it is obvious to me what is happening here. Both companies are linked with targeted keywords in the anchor and title text. I'm wondering if I should also pursue a link from this page. I know there is value in a .org link but this site seems to be built to link to those two sites. Anybody else ever run into anything like I'm describing. Should I post a link to this site?
Link Building | | TRICORSystems0 -
Natural Link Profile - Ranking Signal?
Hi, Is a natural link profile a ranking signal? What is the value in a natural link profile? What is a (natural?) link graph? Is Majestic SEO the only company capable of visualizing a link graph? (I know the answers to these questions but I want to hear what SEOMoz has to say in the quasi-official standards of SEOMoz Q/A) Regards,
Link Building | | qlkasdjfw0