Longer Tail Keyword for URL and Anchor text
-
Hello
If I am trying to rank for the term blue widgets as a primary, and also the term shiny blue widgets , and big shiny blue widgets as secondary - would the url /blue-widgets or /shiny-blue-widgets or /big-shiny-blue-widgets be better (all else equal)
- Would the word shiny / big dilute or affect of KW in the domain for the rankings for blue widgets (all esle equal)
- Regarding anchor text of inbound links, if the anchor text is shiny blue widgets, is that going to help me rank for both queries "blue widgets" and "shiny blue widgets" equally? (all else equal), or would including shiny, affect my ranking for "bliue widgets"
- Or is it better to keep the anchor text as just blue widgets (of course we could vary it) but Im trying to get a feel for how that would work as we are builfing some links I can control the anchor text.
I hope this was clear enough
Thanks
Sam
-
In my opinion...
1. I would use the most descriptive URL for the product at hand. That being said, if you want to rank for all three keyword variations, I would go with /big-shiny-blue-widgets.
2. No, inbound anchor text of "shiny blue widgets" will not help the page rank equally for "blue widgets" and "shiny blue widgets". It will help both, but lean toward the latter. That being said, you want to vary the anchor text so this is almost a non-issue (see #3).
3. Vary the anchor text and include all three variations (and possibly others).
Here are some other things to consider...
1. The title of the page is a very important indicator for the search engines. If you want to rank for all three variations, you should use "big shiny blue widgets" in your title tag.
2. The content on the page (text) should include all three variations of the text you want to rank for - without stuffing it in. This is a tough one to call out a rule for. If you read the text and it sounds too keyword heavy, it probably is.
3. Another place to inject the keywords you want to rank for is in relation to images of said products. You could include specific product descriptions as captions and in the image alt tag.
4. The page description is another place to possible put all three variations. However, this could be considered overkill. Also, don't forget people will be looking at this text in the SERPs. You want the description to be compelling to a human as well as a searchbot or else your clickthrough rate may suffer.
5. The competitive landscape of the product at hand is important to consider. If you are trying to rank for multiple variations of an obscure keyword set, you may find it easy to rank well for all three keyword variations without a lot of link building. If, on the other hand, you are attempting to rank for highly competitive keywords, you may find yourself needing to pick one to focus on or build lots of links.
Hope this helps! If anyone else feels differently, I would love to hear what you have to say.
-
In my opinion it would be best to have some variation in the anchor texts but if the URL is exact. I'm assuming that in this case 'blue widgets' is a highly competative keyword, so you might want to consider the 'long tail' keywords and optimise your URL for those longtail keywords, in this case /shiny-blue-widgets. You will probably get ranked easier this way. But it all depends on the current competition.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My keywords are stuck
I have a question to moz pros. I have a blog about tattoos and i am using extremely low competition keywords in all my post. Some of my keywords are ranked in top 10 results in google but they are stuck, e.g. i've target a keyword "lion king tattoos" and it is currently ranking on no 6. its been a long time its stuck on no 6 and i am not getting any traffic from this keyword as well. i am very new in SEO and want some suggestions so that i can improve my rankings and traffic. my blog link is http://tattoosalbum.com please have a look and help me 🙂 thanx
Link Building | | SyedNumanshah0 -
Back links do I need my keyword in them to rank? If so creative way to accomplish this?
The first question is pretty self explanatory. If I do need my keyword I'm trying to rank for in my link example: Looking for a cool skateboard (cool skateboard) is my keyword. Can anyone on here help me come up with some creative ways for me to get folks to post backlinks to my site with that key word in it? Unfortunately my sites url does not have the keyword in my domain.
Link Building | | mr_w0 -
Redirect 301 multiple url to frontpage
I have a lot of /dummy.php/xxx pages that i would like to redirect to the front page. /dummy.php/100
Link Building | | Morten-Hjemmesider
/dummy.php/101
/dummy.php/102
..... redirect 301 /dummy.php/WILDCARD http://www.domain.com I can not figure it out?0 -
When optimizing for a keyword, what would be a good ratio for keyword diversity?
We all have primary keywords that we are optimizing for. For instance one of mine is "Video Conferencing Systems." I've read that you should have about 5-10 different keywords you should optimize for, however, would you want to create more links with your primary keyword than your other keywords or spread them out evenly and optimize for the primary keyword on in the actual content of the page?
Link Building | | ChrysalisSEO0 -
I was looking for the best practice to use anchor tags...
Seomoz says NOT to use your anchor terms on other external pages as you will cannabilize your main page - this is news to me. Appreciate any input on this.
Link Building | | impressem0 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130 -
No Follow Blogs. Do they help with keyword density?
I know no follow blogs don't pass page rank or link juice, but do they aid in help with making your site know for a specific keyword when you use anchor text?
Link Building | | photoseo10 -
Marketing URLs - best practices
Hi, We do have a consistent url structure like http://www.company.com/productname-london
Link Building | | ecnic
http://www.company.com/productname-auckland
etc. Now marketing wants to include each URL in our yearly printed catalogue.
Out of marketing reasons (I agree with that), they think the URLs are too long and should be for example: http://www.company/london
http://www.company/auckland
etc. Our brochure is very important for direct customers and we have a target group that actively uses the internet and social media and therefore will pick up these links. Even if we do correct redirects in the background - couldn't we have the problem
that we have a double set of urls? What do you think about that?0