Optimizing for Date Sensitive Products/Services
-
We have a product that we currently rank number one for, but would like to capture the date modified variations of the term (such as event 2011 or product 2012). My question is - what would be the best way to optimize for a date senstive product/service?
Would it be better to include the date variation of the term on the main page for the product? Or should we create a new page entirely to capture this variation? I lean towards optimizing the existing page because the intent is the same whether a user is searching for product or product 2012.
I should mention that the previous year versions of the product are not available.
Merci.
Chris Thompson
-
Love the suggestion to create an H2 and put some content around the dated version. This would make the most sense considering the intent is the same whether looking for our product or product 2012.
Merci.
Chris
-
If the term is not competitive you can do quite nicely by just mentioning the year specials on the page as part of the sentence and perhaps a sub heading (H2). However if it's a heavy term you might get some extra points if you have a dedicated title tag / url etc for it therefore a page for 2012 product would be beneficial. Google always says "think about what would be best for users." Perhaps that's something you should ask yourself also, would users benefit from separate pages? If a product page already ranks and has links to it it's much easier to get it ranked for new terms (especially if they are a variation) than pushing a new page from scratch. A happy middle would be new pages but interlinked across offers for different years, therefore passing votes across.
-
That's a nice scenario.
My opinion is definitely to optimize the same page (no need to start from scrach and build a new one if you already rank for the main keyword) and that dosen't necessarily means to edit it or do any on-page SEO sessions on it - although that will help.My suggestion is to build a few links with the date after the main keyword in the anchor text. If you rank for productx and you need to rank with the same page for product x 2012 you should build a few links with a productx 2012 anchor text.
If you can include those years/dates within the page and maybe squeeze them into the title too that will help - but be aware nit to dilute the page to much so you won't lose ranking for the main keyword you already rank for.If you rank for productx already, you probably rank for produc x 2012 too - but probabaly not on the top so you'll just need to light it up a little.
Hope it helps as an outside view.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking for different page than the page optimized
I have optimized "equipment trailer for rent" on this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-deckover. I'm wondering if anyone can tell me why Google has chosen to rank the keyword phrase for this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-24 This is just one example. It has happened on several of my pages / keywords.
On-Page Optimization | | BigTrailerRentals0 -
Blog Site Set-Up/Frequency
Hello! I am a new blogger that is just getting started. All I have done so far is purchase a domain name and signed up with Blue Host. From what I am reading, WordPress seems to be the most recommended plug-in to get going. There is a lot of material out there on SEO and I wanted the community's thoughts on where to start. My blog is intended to provide readers with information on a particular topic. It is a vast area with much to write about - I intend on populating the content myself/with the help of experts in the field. It is not news so it is not time sensitive. Here are my questions: 1. As this is a brand new site, should I be blogging every day or is couple of times a week sufficient? I am able to produce content fairly quickly in the beginning as there is a lot to write about. Should I write a whole lot of content first and then release it on a schedule (twice a week, daily, etc.)? As it is a new site, I don't want it to launch with just one article.. 2. I am taking a WordPress class next week, but as someone that is not too familiar with copy/backlinks, other mechanisms to boost SEO. does WordPress make it easy enough to optimize your site for search results or does it require more expertise? As far as I see, my first tasks are to 1. ) set up the site effectively so people can find it and 2.) create valuable/engaging content. Appreciate any advice on setting up the site, blogging frequency, other tips to get going. I don't want to launch a site and get dinged by Google for reasons I am unware of..At some point, when I have a robust set of content, I am thinking of FB advertising to increase traffic to the site. Seems a bit premature to do that at this point.. Thanks all in advance for your feedback!
On-Page Optimization | | mmprakash0 -
Should i avoid using H2 to optimize my home page
Hi, my site is www.in2town.co.uk and i am looking at ranking for lifestyle magazine but i am a bit worried. The titles of the articles on the home page are h2, and i am just wondering if i should change this to h3 as it may get confusing for google. Can anyone let me know if i should keep the article titles as h2 or if i am right that they need to be changed to h3 or something else any help would be great
On-Page Optimization | | ClaireH-1848860 -
Pagination for product page reviews
Hi, I am looking to add pagination on product pages (they have lots of reviews on the page). I am considering using rel="next/prev, to connect the series of review pages to the main product page. I unfortunately don't have a view-all page for these reviews or the option to get one - the reviews refresh on the same product page (by clicking whatever number page of reviews). This means each page has the exact same description content and everything else, but with different reviews. In this case is rel=next a good option? The format currently would be: On example.com/product link rel="next" href="http://example.com/product?review-p2" On example.com/product?review-p2 link rel="prev" href="http://example.com/product, link rel="next" href="http://example.com/product?review-p3 etc. Would this be a good format for product page reviews? I see rel=nextprev commonly used on ecommerce category/list pages but not really on the paginated reviews on product pages, so I thought I would see if anyone has advice on how best to solve this. I'm also wondering if it would be best to not combine this with a canonical tag on all the different review pages pointing to the product page, seeing as the reviews are actually different (despite the rest of the content being identical). I am hoping to pick up longer tail traffic from this, I figure by connecting the pages and not using canonicals that this way I could get more traffic from the phrases used in the reviews. By leaving out the canonicals, is it possible a user searching for phrases that might be deeper in the series, to land on, say, ?review-p4? Any thoughts if this would drive more traffic? Thanks!.
On-Page Optimization | | pikka0 -
Best Way to Use Date in Title
Hi, I do most of the current copy for our blog which you can find here http://appointedd.com/blog/ I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week. Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts? Thanks in advance!
On-Page Optimization | | LeahHutcheon0 -
Best Layout for Product Page SEO
Hi I am looking to revamp my website and would like to know your views on the best product layout for SEO - in particular if it better to have tabulated content like play.com http://goo.gl/4xdqp or non tabulated content like Amazon. http://goo.gl/cojKj Are there any pros or cons to each approach? I believe tabulated looks better and is easier to navigate but do the engines see this as hidden text? I have been told this is an issue with expandable divs. Many thanks David
On-Page Optimization | | DavidLenehan0 -
Google Page Rank of my site has dropped from 4/10 to 3/10
Google Page rank of my website has been dropped after Panda Update. Can anyone help me out to tell me the possible reasons about the same. We have tried to make our website more lively and user friendly. We have indulged some graphics to make it more attractive. But it seems it backfired us. my site is http://www.myrealdata.com as well as Google page ranking of my Quickbooks hosting page has been dropped as well. It would be great if someone can help me out with expert suggestions.
On-Page Optimization | | SangeetaC1 -
Product Title Formating Question
The majority of the products I sell require lengthy product titles, I have 600+ items that have titles over 70+ characters. In the interest of reducing the character count (Product Feeds) I'm trying to eliminate unnecessary "stop words" in the titles, such as "and", "with" etc.. I've listed an example of a current product listing below, followed by two different formats to reduce the character count. Which one if any is better for SEO or should I leave my titles alone and stick with my original format? Current Listing Example: DeWalt Dual Comfort Safety Glasses with Black Frame and Clear Anti-Fog Lens Suggested Listing Example: DeWalt Dual Comfort Safety Glasses-Black Frame-Clear Anti-Fog Lens DeWalt Dual Comfort Safety Glasses/Black Frame/Clear Anti-Fog Lens
On-Page Optimization | | MEldridge0