Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Change in Product Name
-
My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html
Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP
Recently HP changed the product name from QTP to HP Functional Test.
Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...
-
I think I would create a new page with the new product name but have the rest of the content exactly the same. I woudl then set a rel=canonical on the new page pointing to the old page. I would then wait until traffic for the new page out ranks that of the old page, and then eventually 301 redirect the old page to the new page.
-
My recommendation would be to re-optimise the same page to a new product name (title/H1...etc) if the users expect that product name. If it's still an unknown term then ensure that you have the new name present on the site in form of a disclosure: e.g. This product is now officially called XYZ and that will ensure you're found for it. The only thing you're missing out on is phrase in URL. Potentially when consumers do the switch of terminology you could set up a new URL and 301 the old one to it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Add City Name & Key Word For Every Page?
Hello, I'm new to SEO but feel I have a decent grasp on it. However, I had a question pertaining to key words and using my city name in it. For instance, if I am using the key word "herniated disc treatment" do I need to put in my city name behind it or does google recognize that I am already in my city area because of my geo tagging and having it listed on the footer of my site? Any help would be greatly appreciated. Thanks! -Scott
On-Page Optimization | | slgray0 -
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
NOINDEX, FOLLOW on product page - how about images indexing?
Hi, Since we have a lot of similar products with duplicate descriptions, I decided to NOINDEX, FOLLOW most of these different variants which have duplicate content. However, I guess it would be useful in marketing terms if Google image search still listed the images of the products in image search. How does the image search of Google actually work - does it read the NOINDEX on the product page and therefore skip the image also or is the image search completely dependent on the ALT tag of any image found on our site? Thanks!
On-Page Optimization | | speedbird12290 -
How to separate your - keywords - and | Brand name in the Title Tag
I have traditionally used hyphens (-) and vertical bars (|) to separate out keywords/brands in title tags. A client has asked if other characters will work such as tilde (~), apersat (@), forward slash (/) etc. Are there any special characters we should steer clear of?
On-Page Optimization | | Switch_Digital0 -
How do I PERMANENTLY change an incorrect URL link with one of my keywords?
Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!
On-Page Optimization | | jampaper0 -
CSS family names and whitespace
A CSS validation notes the following: Family names containing whitespace should be quoted. If quoting is omitted, any whitespace characters before and after the name are ignored and any sequence of whitespace characters inside the name is converted to a single space. Not sure what this means or how to fix. Help. thanks
On-Page Optimization | | casper4340 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340