How many keywords / phrases can you SEO for?
-
Might sound like a bit of a daft question to you pro's but here it goes...
I am been doing in house SEO for a company for a short while and since I have been managing it things have moved quickly in the right direction but I find myself limiting our SEO efforts to three key terms. Is this usual?
The reason I am doing this is because I find that on page SEO is only really possible with those amount of terms (with regards to title, description, key word density, seo copy, on page links etc).
I guess that what I trying to stay is:
- If I push on page opitimastion to more key terms will it be detrimantal to our current efforts?
and
- Is SEO possible for additional key phrases which are not on page optimised?
-
Don't change the keywords targeted on the homepage. If you're wanting extra keywords then you need extra pages that are optimised for those keywords.
DD
-
Thanks for the response, I guess it answers my question in the way that if we want to rank for more key phrases we use a page specifically for the new key terms and SEO that as we have done with the home page.
I know the one page per search term is the general SEO rule and I agree with it, however I have got us from page 3 to page 1 top 5 for 3 very competitive key terms and I am afraid if I optimise the homepage on just one of these terms and 'move' (on page optimise) the other two terms on new pages then we would loose the ranking of these on the main page?
P.S. Thanks Elias for your response too. I guess the same questions apply.
-
It's time to work on lading pages and getting some new links.
-
Hello,
It really depends on what the keywords are to be honest. If the keywords are just variations of the same e.g. caravan insurance and touring caravan insurance then yes it is possible. Although, I always feel it is better to create a dedicated page for each if possible.
Other than that I think you would struggle and could end up not ranking well for all your target keywords on that page as opposed to ranking well for just one.
If the keywords are completely different it may warrant a dedicated landing page for each. You've got to be careful not to duplicate any content though!
I hope this helps. Let me know if you want me to expand on anything.
-
You typically optimize 1 page for 1 phrase. If there are two phrases very close together, like 'widget' and 'widgets' then you can optimize the same page for those 2 phrases. You will have sub-optimal results if you try to rank the same page for 3 or more (or even 2) phrases.
If you have 40 phrases you want to rank for in the SERPs then you'll need 40 different pages on your site. Build a spreadsheet where you map 1 url to 1 phrase to help you keep it straight.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google read this code?
I'm working on some basic on-page SEO content for a website within my company and I need some guidance as far as 1. whether Google can read the small amount of existing text (not optimized) and if it isn't spiderable, then 2. what code should be there instead. Here is the site: https://www.le-velgear.com/store/catalog The text I'm referring to is toward the bottom of the page (isn't it always?) and says this: Designed for a Thriving Lifestyle The Le-Vel Gear store is an extension of the LV Life, the Thrive product line, and the world's largest health and wellness Movement, which you helped create. Living a life you deserve includes looking good while showing the world your pride in being a Thriver...Check out all the new and incredible gear and tools and take your Thriving lifestyle to the next level!!! When I "View Source," I cannot see the text, however, the text is highlight-able with my cursor and I can see it when I "Inspect Element" in a container that says Thanks in advance for any help!
On-Page Optimization | | lizzyr0 -
Keyword Stuffing
Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated.
On-Page Optimization | | NewVape0 -
Can we rank website without main keywords on its homepage?
For example my company website on Google Search Engine... Web Design Company & Digital Agency in Jakarta
On-Page Optimization | | Japracool
coriate.com/
Coriate is a website design & Internet marketing firm in Indonesia. We offer the best web solutions, digital advertising, and SEO Services in the industry. Can I do backlink to it, but different keywords? Like Social Media Management or Facebook Like?0 -
Does Channeladvisor really assist in SEO?
I'm getting emails from Channeladvisor recommending I join, thereby taking advantage of a change to Google Shopping. It is starting in Australia from today (13Feb13). Is it an upgraded version of Google Adwords, or another form of a Commerce Merchant (obviously with multiple channels,e.g. Ebay, Amazon etc)? With Adwords, I found it too expensive for the type of product we sell (printer cartridges). But the real question is, DO MY RANKINGS DROP FROM NOT USING CHANNEL ADVISOR?
On-Page Optimization | | ABCPS0 -
Keyword in URL?
I have a website that has been live for about 8yrs. I do not have any significant rankings for my main keywords but am now starting SEO on my site. I am contemplating changing the url to contain the main keyword prefixed by my brand name. Any views on the ranking benefits and or CTR benefits.
On-Page Optimization | | Johnnyh
Example:
Main Volume keyword - 'car leasing'
current url - www.bobleasing.co.uk (made up name) thinking of changing to - www.bobcarleasing.co.uk (made up name) Any advice would be much appreciated. John0 -
Avoid Keyword Self-Cannibalization
<dl> <dt>Cannibalizing link</dt> <dd>Several links...
On-Page Optimization | | 678648631264
</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> <dd>How do I fix this?
</dd> </dl>0 -
Content Tabs and Keyword Stuffing
I am in the process of drawing up content templates to guide my company's marketing team in creating SEO optimized content as we move over our retail website to a new platform. On each product page, we will have multiple tabs that are crawl-able, each one containing different chunks of information on the products. Within each tab, I was thinking of breaking up the content and adding SEO value by using headers (h2 or h3) that have a keyword included. So, for example: "How The PRODUCT NAME Works" and "User Manuals for your PRODUCT NAME." Between the multiple tabs, in headers alone, the main keyword for the product (which will usually be the product name) will be on the page 7 times. Between this and the keywords that are part of the actual content (ex: product description), is this too many keyword instances? I know headers are often skimmed or skipped when used to simply break up the content, so I don't think they will impact user experience too much. However, I would love some feedback on if you agree with that and if you think I should cut down on the number of keywords or if I am headed in the right direction. Thanks!
On-Page Optimization | | Marketing.SCG0 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0