How do you believe Google's +1 service is going to affect SEO? What can we do?
-
So Google just announced the +1 button, which is there answer to Facebook 'likes' button:
http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569
http://techcrunch.com/2011/03/30/google-plus-one/
They should begin showing up now on Google US. If you aren't seeing them, you can turn them on here:
http://www.google.com/experimental/
I want to know? What affect do you predict these are going to have? Is there anything we can do from an SEO point to begin leveraging +1 right from the outset?
-
I'm not sure I see the motivation for people to +1 something. For Facebook, social connection is a big motivator: people want their friends to see what they 'like'. How many people actually view other Google profiles like we do Facebook? Why would anyone use the +1 in Google? I think understanding the motivation might be a key to understanding how to leverage it better.
-
Excellent question. The answer to this (at least for me) is that big statement you hear so often about the most important tactic and principle of SEO. Developing great , interesting and unique content. Our entire SEO process is evolving to start with a creative approach, using content and then moving to what I would call traditional SEO tactics.
The gaming concern is one we all share, but can not control. We are hoping that by helping our clients develop better and more interesting information, 1+ will take care of it self.
-
It has been rolled out to English Google.com but is due to be rolled out in time. Also only shows if logged into Google account so for many people they won't see it anyway.
-
Has Google +1 been rolled out on just google.com? It doesn't seem to appear on .co.uk
-
There are 2 aspects to consider when you discuss gaming it. The first is the effect it has on the SERPs for everybody, the second is for how it affects it for social users and what the effect on CTR is.
For the 1st, the answer is - the same way they do with links. Check for cliques, for lots of unused accounts +1'ining the same sites, etc. etc. We'll see how effective that is.
For the 2nd, one important fact is going to be you can't game people's networks. You can create a bunch of bogus accounts, and create +1 groups for circular +1'ing. However, none of that matters if you aren't in people's networks. Currently it seems that +1's only show up if at least one friend/contact has +1'd the site. Then you see the total count (see attached image), otherwise at it stands you aren't going to affect people's CTR (which itself will be a signal).
-
From the Google Adwords blog adwords.blogspot.com (emphasis mine):
"You don’t have to make adjustments to your advertising strategy based on +1 buttons, and the way we calculate Quality Score isn’t changing (though +1s will be one of many signals we use to calculate organic search ranking)."
So it definitely IS going to be used as a signal.
And they're going to keep people from gaming this ... how?
-
I agree about Google's previous efforts, however I think +1 is finally going to be their breakthrough. They are going to push it hard, and unlike the other efforts, there is no real effort from the user to learn about it. I mean - most people never bothered to try to understand Google Buzz, whereas the concept of a 'like' button is really simple and widely known.
Currently, you cannot embed them into your website (it is coming, but not for 'months'), so that aspect isn't yet in play.
If you consider this - Google know that social is becoming increasingly important and is going to keeping growing. Furthermore, they seemed to have reached a limit with using links to determine what results to show, and are in need of new signals.
Everyone knows social signals are becoming more important, and Google really doesn't want to be relying only on signals under the control of others. I think +1 is here to stay, in one form or another.
However, currently you can only +1 a site from the SERPs, so it makes it hard for companies going to leverage this. Yet, I'm sure people will find a way.
-
Aside from adding the +1 button to your sites I doubt it will be that big. Most of Google's attempts at adding social features don't ever take off like they do for Facebook or other sites. I imagine the effect will be similar to that of how Facebook likes affect search engine results. It will help but not too important of a factor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is constant contact a good source for seo links? how about best of the web? Is tweet angels a smart move? anybody got a good list of strong DA and PA link companies you can do business with and also get strong follow links from? thanks...
Thanks for all you guys do I am writing because I am trying to build a company's SEO link profile with links that have super high, and super stable Domain and Page Authorities (as well as solid Trust and Citation flows). I do this organically and even build my own sites using moz strategies - BUT, I am in need of your best advice: What are some links you can "buy" (as a result of using services from) that are strong and dofollow? Is Constant Contact good? Is Best of the Web good? tweetangels smart? I have seen several businesses with constant contact links (very high domain authority) on their profiles and as the head of business development for a mid-sized marketing firm, I want to see if constant contact, botweb, etc. are smart sources to put my clients on for the sake of the seo profile links - I am looking for strong, long-term perma-bumps for my companies and don't want to miss out on low-hanging fruit (that won't poison me in the end). Can you speak to that please? Do you guys have a list of directory links or 'whatever' links that are "get-able" by a regular guy like me that are not simply 2.0 nofollow? Thank you Ben
Social Media | | creativeguy0 -
Google+ for photographers
What do you think is the best approach when it comes to using Google+ as a photographer? The images have no real SEO benefit, but the ones I post seem to get shared more, +1ed more than posting a link to one of my blog posts with a preview image. What do you think is the best way to approach this problem?
Social Media | | IoanSaid0 -
Google+ for Business
Google+ has thrown a bit of a monkey wrench into my SEO plans. Over the last few weeks, Google+ listings started showing up in the SERPs for my money keywords. The good news is that once we launch our new site, we have a good chance of getting into the Google+ 7 packs. The bad news is that SEO on a national level just got tougher with the local Google+ listings crowding natural listings down the page. Questions: 1. How does Google+ determine who goes into the 7 pack?
Social Media | | CsmBill
2. Is there always a 7 Pack? Can there only be a 4 pack?
3. I see Google+ listings for companies that don't have a Google+ page. How is that possible?
4. Through my keyword research, I have about 20 keywords that are triggering Google+ listings in the SERPs. Some SERPs are only showing 2-4 G+ listings. Is it safe to assume that this is because no one has put those keywords in their Google+ description, and hasn't optimized for those words on their site?0 -
Does social bookmarking still work? If so can anyone recommend a tool
Hello everything, I'm trying to find a tool I can use for my domain : www.van-plus.com to get it socially bookmarked? Can anyone recommend anything? Thanks in advance!
Social Media | | vanplus0 -
How can I go from PR3 to PR4 ?
Hi guys ! I'm a one guy army here trying to get my website rank from PR3 to PR4. I have really great content (the website is an industry standard) that's about 80 pages. I currently rank PR3 (find my stats down there). Anyone have an idea on an action plan to get to the next level ? I don't have a budget, I just have manpower (more or less 1h seo everyday + one day a week to write content). Thanks ! | Domain Authority | 30 |
Social Media | | zedisdead
| Domain MozRank | 3.73 |
| Domain MozTrust | 3.92 |
| External Followed Links | 709 |
| Total External Links | 888 |
| Total Links | 5,356 |
| Followed Linking Root Domains | 46 |
| Total Linking Root Domains | 60 |
| Linking C-Blocks | 49 |0 -
Google+ Is this listing Claimed or Not?
I'm working on a dentist website. I logged in using their gmail account. I then searched for the practice name with the city and state then found their listing. I clicked on the link that has the Google reviews and it brought me to their Google+ page. If I click on Manage this page, it takes me to my client Google places dashboard page where I can edit some information.... even though I am having a hard time uploading images. Getting a "Cannot upload images at this time" Error The weird thing is that if I hit the browser back button and then Manage this page again, it takes me to the page where I can claim the business. I click on the blue link that says "If you own this place, claim it and edit it directly", I get a message that says "You may only access listings that you own. If you created this listing with a different Google Account, please log into that account and try again. If you've deleted this listing, you may create it again in Google Places Any clues on what is going on? Please see images attached. iyonJ.jpg Zqe7K.jpg
Social Media | | Czubmeister0 -
How can blogging competition help SEO?
I am starting a blogging competition for my website visitors. How can I use this to help SEO to my site?
Social Media | | MartinHof0 -
Google+ What account to use for business?
Ok, we have been pretty dismissive of Google+ but having read more and more about how it is now directly influencing search results (currently in the USA) we are going to suggest setting up accounts for business. The question is, which Google Account should be used for the business page? In the nice presentational video on Google+ the example business is a nice local bike shop, which is simple right? Just use the small business owners account. But what about larger clients? Who in the org should have the business page on their account? What if that individual leaves? Can the page be separated from that account? Should you use maybe a Google Apps for Business account? But the issue with that is you will obviously have no one in any circles to share that page with. It all seems to be too closely tied to the personal side of Google+ Any help would be great. Thanks.
Social Media | | CarlE0