Website rebranding, what should I worry about?
-
Hey guys,
A client of mine will be doing a rebranding exercise, this include changing their brand name and their domain name. They are considered a well known brand within their industry (Their brand name shows up in Google's "Search Related to..." section)
My question is:
Apart from making sure all 301 are put in place,changing all the links to point to the new domain and doing PR exercise, is there anything else I should keep in mind / be aware of to ensure a smooth transition?
Also can anyone come up with possible issues we might encounter during the move? Apart from having a significant drop in traffic and rankings?
Thanks,
Clement
-
Here is an article from Danny Dover, formerly of SEO Moz which although a couple of years old I believe is still relevant as if my memory serves me correct he mentions the same process in his book which was only published a month or two ago.
http://www.seomoz.org/blog/seo-guide-how-to-properly-move-domains
Hope this helps.
-
It might be worth spending a little time before the move drawing up a list of the most important sites linking out to the old domain, and contacting them once the new domain goes live to ask them to update their links.
I'm sure that the rebranding will involve some sort of awareness/media campaign so a "link update" message could go out on the back of that.
I would personally be ultra-paranoid about the 301s, but I know Next Digital (awesome work on the MCG site) so I'm sure you guys will have that all taken care of!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I increase my website DA and PA?
I want to launch a new site like www.plaza.ir. How can I improve its Da and PA quickly ?
Intermediate & Advanced SEO | | arpaymantul0 -
Schema for E-Commerce websites
Hi Guys. I am running a cleanup for the on page schema we use and will be moving the on page elements into tag manager. I have all the metas and schema for the products boxed off. My question today is what schema should I use for category pages. Granted there is Json-LD for aggregated reviews but I cant see or work out how or what to use for the category pages that have the lists of products on. Any assistance appreciated. Alex
Intermediate & Advanced SEO | | JBGlobalSEO1 -
What is internal like structure best for website
I want to construct website internal like structure better, can you advise me what's model architecture to build menu, navigation, build link, hub content will good for audience and search engine. Thank your advise
Intermediate & Advanced SEO | | dunghv360 -
How to improve internal linking for automotive reseller website?
Hi everyone, we set up a website for an automobile reseller. The site is online for about 10 days now and is doing ok. The competition is at a medium level. The URL is http://fahrzeugankauf-wehrle.de/ Now I wonder how I can improve the internal linking a little more. I already read this one https://moz.com/learn/seo/internal-link but still wonder whether I should link from the sub-pages with the main keywords like "auto kaufen freiburg" oder "autoankauf freiburg" to the mainpage.
Intermediate & Advanced SEO | | RWW
Instead I am linking right now from the mainpage to the subpage "Auto verkaufen". Isn't this a bit contradictory?0 -
My website is not indexing
Hello Experts As i search site :http://www.louisvuittonhandbagss.com or just entering http://www.louisvuittonhandbagss.com on Google i am not getting my website . I have done following steps 1. I have submitted sitemaps and indexed all the site maps 2.i have used GWT feature fetch as Google . 3. I have submitted my website to top social book marking websites and to some classified sites also . Pleae
Intermediate & Advanced SEO | | aschauhan5210 -
Stolen website content
Hello, recently we had a lot of content written for our new website. Unfortunately me and my partner have went separate ways, and he has used all my unique content on his own website. All our product descriptions, about us etc, he simply changed the name of the company. He has agreed to take the content down, so that i can now put this content on our new website which is currently being designed. Will google see this as duplicate content as it has been on a website before? Even though the content has been removed from the original website. I was worried as the content is no longer "fresh" so to speak. Can any one help me with this,
Intermediate & Advanced SEO | | Alexogilvie0 -
Blogs and E-Commerce websites
I have recently launched an e-commerce website which has a whopping domain authority of 1! I was thinking about adding a blog to it (it's in open cart), but that would mean creating it in a wordpress but using the same domain name. Would this be beneficial from an SEO stand point (i.e sending traffic to w blog that isn't actually on the e-commerce website itself) , or am I better off creating content as blogs/articles on other people sites?
Intermediate & Advanced SEO | | lindsayjhopkins0 -
Can anyone tell me if this website was built with Frontpage or another cookie cutter drag and drop website creator by looking at the source code?
Can anyone tell me if this website was built with Frontpage or another cookie cutter drag and drop website creator by looking at the source code? http://naturespremiumpestdefense.com/ Thanks, Russell
Intermediate & Advanced SEO | | ULTRASEM0