Exact match domain or root domain for speedy SEO?
-
I am doing SEO for a website that has constantly rotating and only temporarily pertinent subjects on it. Let's say these information and subject cycles go for about 6 months. Assuming this would it be more effective to optimize exact match domains for each 6 month cycle or make a main domain with a few of the keywords and just target a page for each roaming subject?
Advantage of the subject is I get domain authority to feed off of, advantage of the exact match is, of course exact match domains are a powerful tool to rank highly and it is only a medium competitive market, usually about 40 domain and page authority.
What do you guys think? Do you have any techniques to dominate temporary and rotating markets?
-
Managing one domain is much easier. But there are some benefits to having exact match domains. Do you want to run a lot of stop and go short sprints, or one steady marathon?
-
I would say build a "brand" of it. Exact match domains are starting to show less significants in the SERPs. So I would say build a "brand". You can also learn some indications of that in a PRO webinar that was hosted within the past three months. You can also see some of the more recent ranking factors (including info about exact match domains) in a presentation Rand did in a blog post here.
-
I would go for a single domain. That way you get to build up links and authority over time. If you use a new domain for each 6 month project, you have to start over each time with 0 links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much does "Sud-domain SEO optimisation" improves website ranking?
Let's say there is a website(domain) and couple of sub-domains (around 6). If we optimise all sub-domains with "keyword" we want our website to rank for.....like giving "keyword" across all page titles of sub-domains and possible places which looks natural as brand mentions. Will this scenario helps website to rank better for same "keyword"? How can these sub-domains do really influence website in rankings? Like if the sub-domains have broken links, will this affect website SEO efforts?
Intermediate & Advanced SEO | | vtmoz0 -
URL structure for SEO
Hi Mozzers, I have a site which is a combination of product pages, and news and advice pages that relate to the products. How would you approach the URL structure for this, following SEO best practice? Approach 1 Product pages:
Intermediate & Advanced SEO | | A_Q
www.website.com/product-category/product-page News and advice pages:
www.website.com/product-category/product-page/news-and-advice-story-1
www.website.com/product-category/product-page/news-and-advice-story-2
etc or Approach 2 Product pages:
www.website.com/product-category/product-page News and advice pages:
www.website.com/news/product-category/news-and advice-story-1 (with internal linking to relevant product page)
www.website.com/news/product-category/news-and advice-story-2 (with internal linking to relevant product page)
etc Or would a different approach be better?0 -
Aged domain and 301 redirect? (11 year old domain)
Hey everyone, I'm about to launch a new website for an accounting firm. They currently have a website, which has an 11 year old domain. They are doing very well locally for SEO, and i'm guessing it's because of the aged domain, as their website is very badly built, and contains almost no content. They would like to launch the new site with a simpler, easier to remember domain. If i launch the new site, point the aged domain using a 301 redirect, and do redirects for all of the old pages to the newer versions of them, is there a chance the company will lose their current SEO rankings? Thanks!
Intermediate & Advanced SEO | | RCDesign740 -
Seo Hosting
Can anyone suggest me some seo hosting providers?But in better price like hostgator?
Intermediate & Advanced SEO | | nyanainc0 -
Exact match domain names
Hello, Someone approached a client of mine to sell a exact match domain name for a very competitive and high converting keyword. Would this be of any use and what are the best tactics to employ if it is purchased? I was of the opinion that the 'power' of exact match domain names are dying fast but would be interested to hear what people with experience in this think and what they have done with them (i.e. set-up a website on that domain or re-directed it)? Thanks, Rikki
Intermediate & Advanced SEO | | RikkiD220 -
Dynamic SEO resources
Hi everyone, Could any of you recommend a good resource to learn about dynamic SEO? Thanks very much, Diana
Intermediate & Advanced SEO | | Diana.varbanescu0 -
Skip root page for brandname domain and just forward to key-word URL document?
SEOMoz community, I wanted to get your guys' ideas around what I would consider an unorthodox but potentially effective approach: I am currently internationalizing a brandname domain by building up different CCTLD domains and assigning them to local server resources. In order to push the brand of the project, all international CCTLDs share the same root domain, however the main key word for each CCTLD is different. My question is essentially if it would make sense to configure the root landing page of each international project as http://www.<brandname>.<cctld>/<market_keyword></market_keyword></cctld></brandname> rather than the typical approach http://www.<brandname>.</brandname> This would allow me to get the market specific keyword into the landing page URL. The root domain would have a 301 redirect to the keyword landing page. Anyone has any experience with this approach? Does a true root domain URL get some sort of SEO bonus that would not justify the above approach or will the URL with the keyword in the path will have higher SEO power. Looking forward to your responses - even if its just projections/SEO gut feeling. Thanks /Thomas
Intermediate & Advanced SEO | | tomypro0 -
How to resolve Duplicate Page Content issue for root domain & index.html?
SEOMoz returns a Duplicate Page Content error for a website's index page, with both domain.com and domain.com/index.html isted seperately. We had a rewrite in the htacess file, but for some reason this has not had an impact and we have since removed it. What's the best way (in an HTML website) to ensure all index.html links are automatically redirected to the root domain and these aren't seen as two separate pages?
Intermediate & Advanced SEO | | ContentWriterMicky0