Rankings in Bing/Yahoo lower than in Google
-
Other than a few keywords, my rankings are consistently lower in MSN/Bing/Yahoo than in Google. Any ideas or suggestions as to why?
-
Better looks to prepare a comparative checklist on factors yahoo, bing and google give importance. Repeat the same on competitors will lead you to the final decision.
-
They use different algorithms so you would always get different rankings. The reason they'd be higher in Google just means that you've got more stuff that Google gives weighting to for the keywords than in the others... i.e. backlinks. And then of course some of your competition may have the opposite, they might be more highly tuned in ways that Bing & Yahoo factors in as important.
Your best solution is to look at what the perceived differences are in the algorithms and then maybe do a bit more of the stuff that you might be missing for Yahoo & Bing
If you're going to have better rankings in any of the search engines though, Google is by far the best!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge difference between GSC ranking and browser ranking for certain keywords: How to proceed?
Hi, There is a huge ranking difference between the GSC and browser for our primary keyword. As per GSC, our ranking is around 15 and when checking on the multiple different incognito browsers it's around 50. How to handle this? Which is the accurate one? Product expert from Google forums claim that what I see on browsers are the personalized results; but I tried on different browsers with different connections. Thanks
Algorithm Updates | | vtmoz0 -
Google ranking penalty: Limited to specific pages or complete website?
Hi all, Let's say few pages on the website dropped in the rankings due to poor optimisation of the pages or hit by algo updates. Does Google limits the ranking drop only to these pages or the entire website will have any impact? I mean will this cause ranking drop to the homepage for primary keyword? Will Google pose the penalty to other pages in the website if few pages drop in the rankings. Thanks
Algorithm Updates | | vtmoz0 -
Google ranking impact: Returning visitor vs New visitor
Hi all, If a website's traffic increase in "New visitors"; will this impact rankings? Do the website overall traffic affect rankings? How much this is related with ranking improvement for main keywords? Just because thousands of visits increased for website, will it count as a strong ranking improvement signal? Thanks
Algorithm Updates | | vtmoz0 -
Significant Drop in Rankings without Explanation
My company has experienced a significant drop in rankings in the last month or so. How significant? Across our top 11 keywords, we've dropped an average of 6 positions. Some have dropped less (1 or 2) and some have dropped way more (38). We work really hard to provide great content on our site and have been building out our link profile with guest blogging on relevant sites (dailyshotofcoffee.com, for example). No major changes have been made to the URL structure or content on the pages that are ranking for our key terms, so I am not sure where the drop is coming from. For example: One of our key terms is "espresso machine" and we went from #9 to #22 in the last few weeks. We have not made any changes to the main content on the page that is ranking since September. Our on-site page report for this page has us nailing all of the critical factors, most of the high importance factors (not exact keyword in page titles - we use "espresso machines" as that is one of our other terms - or "avoid keyword stuffing" - unfortunately, our products are also named with "espresso machine" and i can't very well not follow those links or remove the term from their names), all of the moderate importance factors, and most of the low importance factors. It has been reporting this way since September. Most of our key terms are this way (haven't had content changed in the last several weeks to months and have great on-page grades). We don't engage in spammy link building (though I did some work this fall on cleaning up bad links a previous SEO company had built out). I'm just really taken aback by the sudden drop in rankings across the board. Any insight or advice anyone can give me would be greatly appreciated!
Algorithm Updates | | Marketing.SCG1 -
Why is site dropping in rank after we update it?
One of our sites - supereyes.com - appears to drop in rank after we update it. The client notified us of this today and I've verified that it did indeed drop in Google -- four spots since last week. He says this happens every time we make changes to the site, but then a week later it will go back up and is usually higher than where it was before. I have not verified this, but I'm very worried it may not rise again In the past week, we've posted a new blog entry to their site and we've changed some of the content -- specifically, added their locations to the header, added a contact page and put two testimonials in their sidebar. We've also had someone submitting their site to directories and local business sites like Angie's List and so forth. There are about 16 new backlinks established in the past 2-3 weeks. Also, I should note, traffic is higher than it's ever been, but the client doesn't look at traffic. They only look at their Google results. Can anyone offer any insight into what's going on here and if I need to be worried the site won't rise again in the rankings?
Algorithm Updates | | aloley0 -
Will Ranking Reports be Affected with the new Google Changes?
For example: Raven stopped use of scraped Google, SEMRush data on Jan. 2 Raven stopped offering unauthorized Google SERP rankings and keyword data (a.k.a. scraped Google data) on Jan. 2, 2013. The change included the retirement of the SERP Tracker and the elimination of SEMRush data from the Raven platform. Raven has released new SEO performance reports that make it easy to show clients the impact of campaigns to improve organic traffic. Raven will continue to upgrade reports through the year. We thank the many customers who continue their business with Raven. More details about the SEO performance reports and other recent releases are available Is SEOMoz protected in some way? Or will you have to give up rankings reports too?
Algorithm Updates | | MSWD0 -
Ranking factors for national and local
What SEO impact factors am I missing if I am ranked 1st on Google for a keyword, but not ranked local search? The keyword being setup like {"company industry" "location" }. Its ranked 4th when searched on google and the location is specific to the location in the keyword. I've tried to varify that all of my citations are correct and identical. When I compare my sites Domain Authority and links to its competitors, I should be dominating that search. If you guys have any incite it would be greatly appreciated. MADD DOGG
Algorithm Updates | | MaddDogg0 -
Today all of our internal pages all but completely disappeared from google search results. Many of them, which had been optimized for specific keywords, had high rankings. Did google change something?
We had optimized internal pages, targeting specific geographic markets. The pages used the keywords in the url title, the h1 tag, and within the content. They scored well using the SEOmoz tool and were increasing in rank every week. Then all of a sudden today, they disappeared. We had added a few links from textlink.com to test them out, but that's about the only change we made. The pages had a dynamic url, "?page=" that we were about to redirect to a static url but hadn't done it yet. The static url was redirecting to the dynamic url. Does anyone have any idea what happened? Thanks!
Algorithm Updates | | h3counsel0