Bing Optimisation
-
Hi there,
Please can someone point me to some current and reasonably accurate articles or guidance on optimising for Bing, as my optimisation work on one client is reaping rewards in Google, but being partially ignored by Bing and I really want to be able to better understand their ranking factors.
Many thanks,
Martin
-
Thanks - I will double-check those. The mark-up should be fine, but will go through everything again just to be sure and make sure a sitemap is added through Bing Webmaster tools. Thanks.
-
I'll also offer this - have you set up a Bing Webmaster account for the site? Two things why this is important. First, Bing can show you problems their system encounters, and second, I've had countless sites get more pages ranked in Google than Bing simply because a sitemap.xml file was not submitted through the Bing Webmaster system. Bing has a more difficult time discovering content and pages than Google does.
Next, I'd look at site validation - is there any glaring problem with the site's markup? Bing puts more emphasis on markup than Google does. I've seen client sites get a bump by fixing markup.
-
Most of those things are normal parts of SEO work though? Maybe just strengthening the internal link anchor text may be a start for this particular client. So thanks
-
Bing tends to reward on page optimization more than Google. I would make sure you have keywords in the title, url, alt tags, h1 tag, strong tags and internal anchor text. Whenever I optimize a website's content I notice bigger gains in Bing than in Google. I think Google is based more on relevance and links than Bing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimising meta tags: How to write them perfectly without duplicating? Impact of using different keywords?
Hi friends, Generally most of the articles about tags are either title rag or header tags, but not about both. I would like to know how to write perfect title and header tags. How much they must be relevant and different? Can we use the same tags for title and H1? If we are planning to rank for different keywords, can that different keywords can be used? I'm really curious to see some interesting answers for this. Thanks
Algorithm Updates | | vtmoz0 -
Any suggestions why I would rank 1 on google and be on 3rd page for bing/yahoo?
Currently the site I'm working on ranks very well on google rankings but then when we cross reference into yahoo and bing we are basically in the graveyard of keywords. (bottom of 3rd page). Why would that be? Any suggestions or things I can do to fix this or troubleshoot it? Here are some things I can think of that might affect this but not sure. 1. our sitemap hasn't been updated in months and URL changes have been made 2. Onsite for yahoo and bing is different from google? 3. Bing is just terrible in general? 4. Inbound links? This one doesn't make sense though unless the search engines rank links in different ways. All jokes aside I would really appreciate any help as currently the few top ranked keywords we have are about 30% of our organic traffic and would have a huge affect on the company if we were able to rank as we should across all platforms. Thanks!
Algorithm Updates | | JemJemCertified0 -
Flux in Bing/Yahoo search rankings?
Has anyone else noticed any flux in Bing/Yahoo desktop search rankings in the start of March? Our weekly MSN search traffic was steady and then starting dropping off around March 3 or 4. Weekly desktop traffic now down about 20% Anyone see anything similar or have any resources for learning more about this?
Algorithm Updates | | ted-zarceczny0 -
Did anyone else get a massive drop off in Bing recently?
Only for one set of my keywords. But I fell from first page to off the map in one fell swoop. Did this happen to anyone else? Should I be worried?
Algorithm Updates | | CleanEdisonInc0 -
Bing Vs Google SERP
I realize the major search engines use different criteria but I don't see how - for the same home page keyword - my site could rank #3 on page 1 for a Bing search and be off the charts (Page 15+)? on Google. Has Google gone so far off the charts with their new Penguins and Pandas so as to be in a different universe? Seems Google is now extremely over-weighting big sites like Wikipedia, WebMD, eHow, etc. and in doing so vastly reducing the diversity of results shown. I am commonly seeing different pages of the same website appear multiple times in the first 2-3 pages of Google results. What's the point?
Algorithm Updates | | veezer0 -
Poor rankings in Bing/Yahoo
Hello, A site I'm working on ranks well in Google, but does poorly in Bing/Yahoo. Is there anything I should look at? Thanks,
Algorithm Updates | | PLP0 -
I need help with drastic SERP difference between Bing and Google
One of our sites that has been around for a couple of years has about 60,000 pages showing on google, however, bing only shows 90 pages for the site. This same phenomenon has been happening across the board for our sites. Any ideas to improve our indexing results for bing?
Algorithm Updates | | atuomala0 -
Bing Update?
With all of the talk about Panda V2 I am just curious as to whether Bing has also updated their algorithm in the past month. I have seen some reports about the number of indexed pages dropping in half on June 10th as reported in bing's webmaster tools, as well as experiencing that drop on our websites, and a significant decrease in rankings do to them dropping some high performing pages out of their index. So Just wondering if anyone else had seen this or had any info on an algorithm update rolled out from bing. Cheers, Josh
Algorithm Updates | | prima-2535090