Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
-
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media.
So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
-
EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept
I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego
-
I'd seen that site before, but 250,000 FB likes is just insane! Wow...
-
I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .
I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.
-
OK cupid
-
"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you
-
Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW
White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4
The Evolution of Google's Rankings http://ow.ly/4fhi3
-
Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)
Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.
You've also got to be able to emulate The Oatmeal http://theoatmeal.com/story/reddit_how
Seth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html
The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?
-
No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.
but imho i think these are some great content
- Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
- Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
- and finally All correlation data that SEOMoz share with its community i think its very valuable
*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer lol
-
Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)
Thanks!
-
I really liked... "The Power of Words"... a YouTube video...
-
Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/
Needless to say, Mike's Excel for SEOs guide http://www.distilled.co.uk/excel-for-seo/
The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html
Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/
Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
That's some of my most recent finds on StumbleUpon - sure there's plenty more!
Ciao,
Ed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - How can we apply the skills we have as marketers in new, creative ways?
Hi everyone, I hope you all had a wonderful week! This week's discussion question comes from Tuesday's (December 😎 blog post by John-Henry Scherck, The Step-by-Step Guide to Turning Link Prospectors into Lead Generators. From the post: "Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone." John-Henry shows us the opportunity for people who are good at link prospecting to apply those skills to lead generation, improving business opportunities by creatively using the skills they already have. SEOs and marketers wear many hats, and have a diverse skill set at their disposal—how else can we apply the skills we already have in creative ways?
Industry News | | MattRoney5 -
Anyone recommend a PPC / Lead / Inbound Marketing agency for Belgium and switzerland ?
Hello ! We're moving to new markets and are looking for agencies specialized in Lead Generation in Belgium and Switzerland. Anyone has some contacts to share ? 🙂
Industry News | | JoomGeek0 -
Best Site or Place to Hire Mid Level SEO Specialists
Hello Mozzers, Our digital agency has been continuously growing which is a good thing BUT recruiting for Junior or Mid Level SEO Specialists is getting harder in our area (we are in Orlando Florida). We post on Indeed.com but the level of knowledge and also the amount of candidates is not a lot. Do you know any other site that only pertains to our industry? Any suggestions? In fact, its been hard , we are even thinking of developing a job board site just for our niche. Your recommendation and thoughts?
Industry News | | ChatterBuzzMedia0 -
Effect of changes on the Content page on search ranking
Hi, I have a question related to my ranking on Google Search On the content pages of my website, there is a section where our content keeps on changing. Whenever a visitor enters new information, Old information will be removed from the page. Therefore our content page is dynamic. Does this make us difficult to rank for particular keyword / overall.
Industry News | | adiez12340 -
Duplicate Content Tool - sketchy or good?
BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Anyone have any feedback on this yet - seems to go to be true if you ask me. Your pal Chenzo
Industry News | | Chenzo0 -
3rd Party Site Presence and Internet Marketing
An issue that I do not see discussed about much in Internet Marketing circles is the importance of establishing and developing a presence on third party sites other than through guest posting and I was wondering how much other internet marketers focus on this area and recommend this to clients. I see many people wanting hiring internet marketers basically for SEO and the KPI's on which they are judged are SEO based outcomes (higher alexa rank, number of page 1 keywords, number of top 1, top 3 keywords etc). I recently gave advice to someone who had very little time, very little money and very little SEO skills who wanted to rank in number 1 positions for their band for wedding and corporate bookings. I basically showed them sites that were highly positioned in the SERPs where they could get develop a strong online profile and how this would work better than investing 3 hours a month badly into SEO. Ultimately what businesses want is strong convertible leads and sales. For many businesses that might be better established particularly where budgets are tight through other elements whether it is Tripadvisor rankings, presence in other 3rd party sites or in an Ebay store than through SEO for their own site. Obviously for big brands with big budgets SEO is essential but as many keyword terms become increasingly competitive how important should referrals from 3rd party sites be in businesses internet marketing strategy and to what extent do you feel current internet marketing businesses identify and promote this need rather than simply working on improving ranking performance for keywords?
Industry News | | LighthouseC0 -
Anyone have experience with the eTail Conference (upcoming 2/27-3/1/12)?
I just got a brochure with a very impressive lineup for the upcoming eTail conference. Has anyone here been to the eTail Conference? What's been your experience?
Industry News | | NaHoku0 -
I'm looking for solid internet usage / traffic data.
Hi there, In a week or two I'll give my first internet marketing presentation to a local business club. Ill walk them through the basics of what is happening online, and how both B2B and B2C business can use their online assets as marketing tools. I want some basic statistical data to back up my story, like: Current web usage distribution (social/search/media etc) Growth of Mobile vs Desktop Search Engines distribution (google bing yahoo msn) Online retail numbers To top it all off, I would also like to be able to show both worldwide and The Netherlands data. What is my best bet for some serious datamining ;)? Thanks in advance for helping me out!
Industry News | | rickdronkers0