Transition between a blog to e-commerce webshop, will my domain "lose" authority
-
Hi Seomoz'ers,
Currently I am analyzing the best possible strategy which situation is as follow:
I am having a blog with a great EMD about a specific product we are selling. The blog is currently ranking in position 1 for different keyword phrases. However I would like to make a switch from the current Wordpress blog to Magento webshop. Simply because the product should be sold through a professional webshop with many related products.
Only the homepage of mydomainname.com is optimized. I am affraid I will lose my #1 ranking when I put my webstore online on this domainname. Most likely I will lose my PA and keep my DA. Which actions should I take in order to keep the ranking in Google position 1 with the new webstore?
My best possible option I guess:
1. Replace the Wordpress blog with the Magento webstore and optimize the homepage with on-page seo of the webstore for the targeted keywords. Will this work? As the backlinks I've built are pointing all to the domainname.com (homepage).
Thanks in advance. Any more suggestions are welcome
-
Thanks for your extended answer. So in fact if i have a blog online at this moment and I have optimized the homepage of the blog for a targeted keyword and have for e.g. 5 category pages with url structure domain.com/category1 and I will remain the exact url structure and content in my new magento webshop, then there will be a big chance I keep my curreny rankings, is that correct? Thanks in advance!
-
Losing rankings is a definite possibility whenever you change the code or content of your site. If you are moving to a different domain you will lose credit for the links that you've earned unless you execute a 301 redirect. If you are staying on the same domain, you want to ensure that the content remains as close to the previous version as possible including using the same URLs for your pages. You should also make sure that the internal links are carried over to the new version of the site. Any changes to your site's home page links can significantly impact how your internal pages rank (for example if you remove the homepage links to important category pages).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google search returns blog homepage, but not article
When I do a google search for a specific article on our blog the search results only return the blog homepage with the article title shown in the meta description, but never the actual article page. I've tried to refine my search by using site: and quotation marks around the article title (e.g site:www.example.com "article title") but still only get the homepage. Our blog is showing up so I assume it's not an indexing issue, but not sure how to get the article pages to show on serps. Any ideas? Thanks!
On-Page Optimization | | STP_SEO0 -
A "show all" category for products resulting in to many on-page links
I've got reports from my seomoz pro campaign that I have more than 100 on-page links on a page of my ecommerce store. This page is a "show all" category displaying ALL products from ALL my categories on the site. So it is NOT a "show all" for displaying all products in a certain category on one page instead of having to click through page 1, page 2 etc. What I don't clearly understand is why I get this from the reports, as it does not display all products in one single page. What it does is gathering all products from all categories in one place, but instead of showing all products in one page it is divided into pages 1 - 13. What should I do to resolve this? Could it be the seomoz campaign giving me an incorrect result? Appreciate you taking the time to help! Thank you.
On-Page Optimization | | danielpett0 -
404 crawl errors with all url+domain
We have 187 crawl 404 errors. All urls on web make a 404 error that this http://www.domain.com/[.....]l/www.domain.com all errors added to the url, the url domain I put an example gestoriabarcelona.com/www.gestoriabarcelona.com
On-Page Optimization | | promonet
gestoriabarcelona.com/tarifas/www.gestoriabarcelona.com
gestoriabarcelona.com/category/noticias/page/7/www.gestoriabarcelona.com
gestoriabarcelona.com/2012/08/amortizacion-de-unaconstruccion/
www.gestoriabarcelona.com
[..] I don't know where can i find to solve errors Anyone can help me? Thanks0 -
Linking back to my domain but they dont show up
My back links are not working. I am linking them all back to my domain but they are not appearing? any help? Is it because of my anchor text ?
On-Page Optimization | | BlueCreations1120 -
H1 Tags for Articles in Blog Category - confused ;-(
Dear Seomoz community This is my first post here. Until now I was only browsing the Q&A and learned a lot just by reading the existing topics. Since we launched our website with a new design last week I started to heavily use Seomoz to track down missing tags, descriptions and other on page issues. Just out of curiosity I checked the page outline of the Seomoz blog. I was really surprised! Seomoz uses only H1 tags on their blog main page. Each article is wrapped in an H1 plus the blog title. I am a total SEO beginner but until today I was thinking that using several H1 tags on one page is not optimal. We use one H1 tag on our site for the magazine category description (for example http://www.siam2nite.com/magazine ) and then for the articles H2. So my question. Should I change my H2 to H1 for the magazine articles like Seomoz did? Would really appreciate your advise on this Regards, Menelik
On-Page Optimization | | menelik0 -
Should I delete my old blog now that it has been transfered?
I just transfered my free wordpress.com blog to my main business site and I did not know if I should delete my old blog or is it a big issue to have the same content on both sites. I will be adding to my biz site from now on.
On-Page Optimization | | greenjoe0 -
Why is our site dropping in Domain Authority
Hi all, I have a question. I have been working SEO on our site www.betxpert.com for the last 4-6 weeks and I have been looking forward to seeing the new DA and PA numbers. However today, our DA is now 30...where it was 31 or 33 a couple of days ago. How come the decrease? I have only improved the site i should say... Hope someone can shed a little light on the issue... -Rasmus
On-Page Optimization | | rasmusbang0 -
SEO for Blogs - Top Tips
Hi People, This may have been covered before (i am sure it had) but I was wondering if people use the same SEO tactics for blogs as they do for other sites. Really wondering if there are any tips for blogs specifically ? 🙂 Thanks all
On-Page Optimization | | wedmonds0